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Netflix is heavily investing in AI and has just acquired the company InterPositive, founded by Ben Affleck. Documents from the patent show that the technology of this company can significantly reduce the costs of producing films and series, in some cases by up to half. This shows that AI is no longer just an addition, but is beginning to truly change the way content is created in Hollywood.
Up to 50% cheaper special effects and millions in savings for film studios
According to InterPositive's assumptions, the largest savings are expected to pertain to special effects (up to 50%), extras and background (even 70%), and various production departments. In one example, the company suggests it could reduce the production budget by about 7 million dollars on a project worth over 30 million. Overall, AI could reduce the costs of the entire production by 10–20%, which, given Hollywood's massive budgets, translates to billions in savings.
AI will change film production, but it also raises concerns about jobs
Although Netflix and Affleck emphasize that AI is intended to support creators, not replace them, the numbers speak for themselves. Automation of processes such as visual effects and background production can significantly reduce the demand for certain jobs in the industry. Affleck himself previously admitted that the VFX sector could be particularly affected by these changes.
Officially, Netflix talks about "enhancing the creative process," not cutting costs. However, the scale of potential savings explains why the company was willing to pay even hundreds of millions of dollars for this technology. AI can accelerate production, simplify processes, and enable the creation of more projects.
AI is entering Hollywood in a serious way. Technology can reduce costs and open doors for new creators, but at the same time, it will change the job market in the film industry.
source: deadline.com
