Katarzyna Petru
Art, technology, and emotions. In the heart of London’s art season, LG Electronics teamed up with artist Do Ho Suh to honor the legacy of his father – Se Ok Suh (1929–2020), a pioneer of Korean ink abstraction, in a unique way. During Frieze London 2025, the artist’s classic works from the People series were translated into the digital realm and showcased on the latest LG OLED screens – including the transparent model LG SIGNATURE OLED T.
From Paper to Transparent Screen
Together with his brother, architect Eul Ho Suh, artist Do Ho created an immersive installation that transfers the meditative character of ink painting into the digital space. Thanks to OLED technology – with perfect black and infinite contrast – each brushstroke gains depth and an almost three-dimensional quality.
Video animations made up of overlapping lines create an effect of movement and the flow of energy, while the transparent screen allows the viewer to "look" behind the image – into the space that Se Ok Suh often referred to as the infinite universe.
As Do Ho Suh says:
“When I saw the moment the OLED screen becomes transparent, I felt how the two-dimensional image changes into a three-dimensional space. It’s as if we could see what was previously hidden behind the canvas.”
Art Meets Technology at the National Gallery
After the presentation at Frieze, LG moves the project to the National Gallery in London, where a special meeting dedicated to the legacy of Se Ok Suh and the contemporary reinterpretation of his work will take place. This is part of a broader collaboration between LG and this prestigious institution – as a partner in Modern and Contemporary Art, the brand supports artists and projects that connect the world of art and technology.
As emphasized by Kate Oh, head of the Experiential Marketing department at LG:
“This is a unique opportunity for the legacy of Se Ok Suh to come alive in a new, digital form. During the London art season, we collaborate with partners such as the National Gallery and the Korean Cultural Centre UK to inspire creators and art lovers throughout the city.”
ChooseTV Lab: Korean Heritage in a Digital Edition
As part of Frieze London 2025, LG and Korean Cultural Centre UK (KCCUK) also invite you to the interactive exhibition ChooseTV Lab, where visitors can see reinterpretations of Se Ok Suh's works on an 83-inch LG OLED evo television. This is a meeting of Korean tradition and contemporary creativity in one place.
The Art of the Future
The exhibition can be viewed at The Regent’s Park from October 15 to 19, 2025.
LG once again shows that OLED TV is not just a screen, but a new medium for art – a space where technology and emotions create a common language.
