Hisense unveils FIFA Club World Cup 2025™ trophy at CES - will the brand conquer the TV market?

Calendar 2/16/2025

During this year's CES 2025 fair in Las Vegas, Hisense presented the FIFA Club World Cup 2025™ trophy, strengthening its partnership with FIFA. This is the first official partnership of this tournament aimed not only at enhancing sports emotions but also at strengthening brand recognition.

David Gold, vice president of Hisense International and president of Hisense Americas, and Aldo Kafie, head of FIFA Partnership Management, unveil the FIFA Club World Cup 2025™ trophy at CES

A modern trophy design has appeared on stage, which is already generating excitement among football fans. The president of Hisense International, David Gold, emphasized that this partnership is part of a larger strategy – the company is intensively investing in modern technologies, and its flagship TVs with AI features are set to deliver a cinematic experience while watching the most important matches.

The question is: will these ambitious investments translate into growing popularity of Hisense televisions? It is clear that the brand focuses on innovation and sports emotions, which could prove to be a hit in the global market. Time will tell if such initiatives will help Hisense gain an even larger group of loyal fans.