Katarzyna Petru
We do not have good news for viewers and gamers using Amazon Prime Video in Poland. The giant from Seattle has officially raised subscription prices — and significantly. Users must prepare for higher expenses, although the service still remains one of the cheapest in the SVOD segment.
New Prices in Poland – Significant Increases
Starting from early 2026, Amazon is implementing new rates in our country:
monthly subscription rises from about 10.99 PLN to 15.50 PLN,
annual subscription increases from 49 PLN to 69 PLN.
This is over a 40% price jump – and the first such change since Amazon Prime entered the Polish market in 2021. For new customers, the price increase has already been implemented, while those who previously purchased a subscription can still take advantage of the earlier rates for a while. Amazon officially confirmed the change in pricing – although some services initially claimed it was a "website error." The increase has finally become a reality for new customers.
What does it mean for viewers?
The increase is painful – especially since many Poles have become accustomed to the exceptionally low rates that were a rarity in the market. Nevertheless:
even after the increase, Prime remains one of the cheapest SVOD offers in Poland,
the package still includes not only Prime Video, but also Prime Gaming and other Amazon Prime benefits, such as free shipping and shopping promotions.
The question is whether, with such a significant price jump, some subscribers will begin to wonder if it's worth paying for all the packages – or if they might consider cheaper alternatives.
Poland is not isolated – the entire streaming market has been experiencing price increases for years. Amazon is part of this, although the pace of changes and their scale vary between countries.
Amazon Is Also Getting More Expensive in Other Countries
In many European and global markets, the Prime subscription has already increased:
in Germany, the annual subscription price for Amazon Prime has risen by about 30% and now costs around €89.90 per year,
in the United Kingdom, the annual subscription is about £95 – also after increases.
This shows that Amazon has long been adjusting prices to local economic conditions and operational costs in its key markets. Price increases for VOD services are a trend that has clearly accelerated in recent years. Netflix, Disney+, HBO Max, and others regularly raise their rates, explaining it by rising production costs and investments in new content. Thus, the era of cheap streaming, to which viewers have become accustomed, is increasingly coming to an end.
Amazon is also following this path, although it does so differently in different markets. In some countries, like India, additional fees for watching ad-free content have appeared, demonstrating that platforms are increasingly daring to test new pricing models. While prices in Poland are still relatively low, the global trend is clear – streaming is becoming more expensive.
Amazon in Poland: from a cheap leader to a more expensive rival
The price increase of Amazon Prime Video in Poland is bad news for fans of movies, series, and games who were hoping to maintain low rates. Although the service still offers a very attractive price compared to the competition after the change, the scale of the increase may prompt many to recalculate their streaming budget. It is worth remembering that this is part of a broader trend: streaming platforms around the world are adjusting prices to rising costs – and it doesn't seem like this will be the last increase in this segment.
