The best OLED TVs 2026 – Which OLED TV to buy?

January is traditionally the time when shops need to make space for the new models showcased at CES 2026, so the prices of last year's hits are plummeting. If you dream of an OLED but don't want to spend a fortune on the "newness tax," these three models should be on your radar!

Which cheap OLED to buy in 2026? LG OLED B5

The lineup is led by the LG B5, which is currently emerging as the absolute king of value for money. This will probably be the cheapest way to enter the world of perfect blacks without spending a fortune. Although it is a budget model in LG's hierarchy, you wouldn't feel it at all during everyday use. Gamers get full support for 120Hz and a host of features optimising gaming, which were only recently reserved for the most expensive series. Of course, there is one caveat – lower brightness of the panel. This is a typical "problem" with cheaper OLEDs, so the B5 is best suited for controlled lighting conditions, such as in a bedroom. In every other aspect, the picture is just as vivid and deep as in higher-end models, so it's worth considering!

What is the Best 65-inch OLED? Samsung S90F

The real revolution starts with the Samsung S90F, but here we have a very important note for you: focus mainly on the 65-inch model. In this specific size, Samsung has used a QD-OLED panel, which is a technological leap compared to the standard WOLED panels used by the competition. It offers significantly wider colour gamut coverage and much higher brightness, making colours more saturated and vibrant even in bright scenes. However, it is worth knowing that in other sizes Samsung uses the same panels as the LG C5, so the choice then comes down to preferences regarding the operating system. However, if you are aiming for 65 inches, the S90F is currently the uncontested leader in picture quality in its price range.

Which is the most cost-effective OLED? LG OLED C5

For those looking for something more versatile for a bright living room, the natural choice during the January promotions is the LG C5. It is one of the most complete televisions that appeared last year. Thanks to the use of an OLED Evo panel, it offers clearly higher brightness than the aforementioned B series, which makes a difference when watching films during the day. The C5 is also a treat for fans of numbers, as when connected to a computer, the panel can refresh at a frequency of up to 144Hz. The entire system is also powered by a slightly more powerful processor, which handles motion smoothing and improving the quality of poorer video materials more efficiently.

Most Interesting OLED? Philips OLED910

The most interesting proposal in the current ranking is, however, the Philips OLED910. This model was overlooked at its launch due to a terrible price-to-quality ratio – it simply cost far too much. However, the situation has changed 180 degrees now that top models from competitors, such as the Samsung S95F and LG G5, stubbornly maintain high prices and do not want to go on sale (yet). At this moment, the OLED910 is the cheapest way to have a “top” OLED in your home. Its biggest ace up its sleeve is the Tandem OLED panel, which can generate over 2000 nits of brightness in cinematic scenes (literally knocks you off your seat). Additionally, it comes with the Google TV Android system, the already iconic Ambilight, and sound that – as confirmed by our tests – is currently the best factory-installed audio in televisions. By purchasing this model, you can safely forgo buying a basic soundbar, as Philips simply sounds better than them. It was once too expensive, but today it costs the same as competing models, so it’s worth considering, as it offers certain additions that are hard to find with the competition.

Japanese OLED Sony Bravia 8 II

The Sony Bravia 8 II completes the offering for fans of uncompromising quality. Although Sony is rarely associated with low prices, looking at the current deals, this model is not as far behind the competition as one might expect. This is great news for fans of Japanese precision in image processing. The Bravia 8 II uses the same powerful QD-OLED panel as the flagship Samsung S95F, which guarantees enormous brightness in HDR films and stunning colours. Sony adds its legendary XR processor, renowned for the most natural motion and detail reproduction. The whole setup runs on the Google TV system, which for many will be a significant advantage due to the convenience and the number of available applications. It’s a proposition for those who want flagship technology at a slightly more accessible, post-holiday price.

Comparison of recommended OLED models for the beginning of 2026

Developed based on prices 20/01/2026 in the Media Expert network