- Matching (Score)
- Our verdict
- Competing TVs
- TV appearance
- Where to buy
- Contrast and black detail
- HDR effect quality
- Factory color reproduction
- Color reproduction after calibration
- Smoothness of tonal transitions
- Image scaling and smoothness of tonal transitions
- Blur and motion smoothness
- Console compatibility and gaming features
- Input lag
- Compatibility with PC
- Viewing angles
- Daytime performance
- TV features
- Apps
- Playing files from USB
- Sound
- Panel details
PHILIPS PUS9010 (IPS) Review
The One 2025 / PUS9060 / PUS9010 / PUS9000
Available screen sizes:
Diagonal with a different matrix: , , , ,
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Panel type: LCD IPS Refresh rate: 144Hz Brand: PHILIPS Resolution: 3840x2160 System: Titan OS Model year: 2025
Philips PUS9010, also known as The One 2025, is the direct successor to the model PUS8909 we tested from 2024. The predecessor debuted with the new Titan OS, which initially struggled with issues — ranging from average responsiveness, through a not very intuitive menu, to a rather limited library of applications. In the 2025 model, Philips opted for a very similar specification, consistently focusing on one of its hallmarks, which is the Ambilight TV system, seen by many users as an inseparable element of the evening viewing experience. This time, however, we are examining the 75-inch version equipped with an IPS panel, which can significantly change the character of the image compared to the variants with a VA panel. Does the PUS9010 in this configuration actually offer anything more than its predecessor? How does Titan OS fare now after a year on the market, and are the changes noticeable in everyday use? We investigate this in our full review.
PHILIPS PUS9010 (IPS) - Our verdict
6.5
Overall rating
Philips PUS9010 (The One 2025) in the 75-inch version with an IPS panel is a television that clearly demonstrates the differences resulting from the panel used. Compared to the variant with a VA panel, it offers significantly better viewing angles, very good compatibility with consoles, and excellent text readability, but at the same time, it loses on black levels and maximum brightness. This model is best suited for everyday use, gaming, and in larger living rooms where not everyone is sitting perfectly facing the screen. The television performs very well in terms of responsiveness and features for gamers, offering 144 Hz, low input lag, and full support for variable refresh rate. An additional advantage is Ambilight, which, especially in the evening, can enhance the viewing experience and partially mask the weaker black levels of the IPS panel. After calibration, the picture appears coherent and natural, and the differences compared to the VA version in colour reproduction become difficult to detect. On the other hand, it must be clearly stated that those inclined towards cinematic viewing in complete darkness may be disappointed. The poor black levels, boosted brightness resulting from the quality of our unit, meant that this variant of the PUS9060 performs worse than the same model with a VA panel. Philips PUS9010 IPS is generally a sensible choice for users looking for a large, modern television for gaming, PC use, and everyday viewing, with very good viewing angles. However, if the priority is deep blacks and better picture quality, it is worth considering other variants or a higher class of equipment, as often for a small additional payment, you can get a television equipped with mini-LED technology.
Advantages
Very good viewing angles thanks to the IPS panel
Great compatibility with PC, 144 Hz mode, proper support for G-Sync and FreeSync
A wide range of features for gamers, variable refresh rate, auto game mode, HGiG
Support for multiple HDR formats including HDR10+ and Dolby Vision
Support for Dolby Atmos
Low input lag
Effective P5 image processor for lower quality materials
Ambilight system
Illuminated remote control
Disadvantages
Poor black levels and contrast (typical for IPS panels)
Significantly lower brightness compared to the VA panel variant
Visible backlight bleed at the edges of the screen in the tested unit
Limited number of applications in the Titan OS system
The remote control is still based on infrared, requiring aiming at the screen
Movies and series in UHD quality5.9
Classic TV, YouTube5.6
Sports broadcasts (TV and apps)6.7
Gaming on console8.1
TV as a computer monitor8.9
Watching in bright light5.4
Utility functions6.1
Apps6.2
Sound quality6.6
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PHILIPS PUS9010 (IPS) - Competing TVs in this price range
PHILIPS PUS9010 (IPS) - TV appearance
HDMI inputs: 2 x HDMI 2.0, 2 x HDMI 2.1 (48Gbps) Other inputs: Toslink (Optical audio) Outputs: Toslink (Optical audio), eARC (HDMI), ARC (HDMI), Mini-Jack (Headphones) Network Interfaces: Wi-Fi 2.4GHz, Wi-Fi 5GHz, Ethernet (LAN) 1Gbit
Build quality: Good
Stand type: Legs
Bezel color: Graphite
Stand: Fixed
Flat design: No
Accessories: Stand
Philips PUS9010 in larger sizes differs in design from the smaller variants. The 75-inch and 85-inch versions are equipped with two extreme feet, instead of the central stand known from the smaller diagonals. This means a need for a wider TV cabinet, but in return, the television stands stably and securely. The overall appearance remains quite classic. The television is not exceptionally slim, yet it can easily be hung close to the wall. The whole is solidly made, and the thin metal frame looks tidy and does not excessively draw attention. The most distinctive feature of this model remains Ambilight. The rear LED lighting improves viewing comfort after dark and realistically affects the perception of screenings. With the lights off, it creates a pleasant glow on the wall, which can add atmosphere to the entire room, even when the television plays more in the background than in the foreground.
*We apologise for the lack of photos of this particular size with this type of stand. This is due to our oversights, and we hope you will forgive us. 😉
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PHILIPS PUS9010 (IPS) - Contrast and black detail
2.9/10
Local dimming function: No
Result
1,300:1
Result
1,400:1
Result
1,450:1
Result
1,500:1
Result
1,350:1
Visibility of details in the lights:
In the 75-inch version of the Philips PUS9010 that we tested, an IPS panel has been used, which is immediately noticeable in terms of black levels and contrast. Compared to the 55-inch variant with a VA panel that we tested earlier, the difference is evident from the first scenes. The black is shallower, and in a dark room, the screen clearly tends towards greys. The television is not equipped with local dimming, so in low light, dark scenes lack depth. In practice, the picture looks noticeably worse than in the smaller 55-inch variant, especially during film sessions viewed in the evening. The situation is somewhat salvaged by Ambilight. The rear lighting can gently "trick" the eye, improving perceived contrast and making the blacks seem a bit deeper. It's a simple trick, but it works. That's why this model is definitely better watched with Ambilight turned on. It doesn't have to be a multi-colour mode following the image. Even a uniform white backlight can enhance the perception of dark scenes.
Halo effect and black detail visibility:
PHILIPS PUS9010 (IPS) - HDR effect quality
5.2/10
Supported formats: HDR10, HDR10+, Dolby Vision, HLG Color gamut coverage: DCI P3: 90.6%, Bt.2020: 66.9%
Luminance measurements in HDR:
Result
374 nit
Result
383 nit
Result
397 nit
Result
391 nit
Result
401 nit
In the Philips PUS9010 version with an IPS panel, the HDR brightness unfortunately performs worse than in the previously tested 55-inch model with a VA panel. The difference reaches about 100 nits, which is quite noticeable given the relatively low values. While the VA version could exceed 500 nits, here the maximum brightness is around 400 nits. This level still allows for watching movies and series in HDR, especially on streaming platforms, but the effects are clearly muted. Bright elements do not have the same impact, and scenes requiring high luminance appear less impressive. On the positive side, the coverage of the DCI-P3 colour gamut is commendable. The IPS version offers around 91%, which is about 5% more than the variant with a VA panel. This translates to somewhat better colour saturation in HDR content, despite the lower brightness. Colours can appear more vibrant and cohesive, especially in colourful scenes.
Scene from the movie “Pan” (about 2800 nits)
Scene from the movie “Billy Lynn” (about 1100 nits)
As always in our tests, we checked not only dry measurements but also the performance of the television in more demanding film scenes. Despite its lower maximum brightness, the 75-inch Philips PUS9010 with an IPS panel performs surprisingly well. The television tends to slightly brighten the brightest elements, noticeable in scenes with the sun from the film 'The Man' or during the fireworks in 'Billy Lynn'. At the same time, it effectively recovers details in bright parts of the image, and tone mapping works correctly given the capabilities of this class of equipment. There is no complete "burning" of details. Of course, compromises remain visible. Colours can appear less saturated, and black can be slightly elevated, especially in a dark room. Despite this, the overall rendering of more challenging scenes can be considered adequate, and even somewhat better than suggested by the specifications alone.
HDR luminance chart:
HDR luminance
HDR10 is definitely not a format on which the Philips PUS9010 shows its strengths. With static metadata, the picture can look rather flat, which is why formats with dynamic metadata create a much better impression. In practice, the biggest difference is visible in Dolby Vision. The television is then able to display more details in bright and mid-bright areas of the image, such as a forest in the distance or fine elements like grass. The picture is more balanced, and the on-screen contrast is clearly better than in HDR10. The presence of HDR10+ should also be noted as a positive. When we cannot find a version with Dolby Vision on a streaming platform, this format works in a very similar way, dynamically adjusting brightness and contrast depending on the scene. In the case of this model, the difference compared to classic HDR10 is clear and significantly improves the reception of HDR materials.
Static HDR10
Dynamic: Dolby Vision
Factory color reproduction
5.9/10
We assessed the colour reproduction, as always, on the factory settings, focusing on the movie mode, which for Philips usually provides the best starting point. This is also a good moment to demonstrate how much the same TV model can vary depending on the type of panel used. Looking at the white balance, the overall tendency remains similar to the variant with the VA panel. Excessive red in the whites is still noticeable, but in the tested unit with an IPS panel, there are also deficits in the blue channel. As a result, the image has a slightly different colour character, which can be clearly seen in the comparative materials. This is a very good example illustrating why ready-made settings downloaded from the internet do not always work even within the same model.
However, returning to the assessment itself, this unit performs quite well, especially with SDR content. Colour tests show correct saturation and consistency, with no glaring errors that could interfere with everyday viewing. In HDR materials, slight deficits in reds can already be noticed, but these are not flaws that spoil the overall perception of the image. The biggest limitations do not come directly from the colours, but rather from the white and black levels. The use of an IPS panel and slightly lowered gamma results in the image being slightly boosted in brightness, and the poor black levels further affect the perceived contrast. This makes the overall picture look brighter, but at the same time it loses depth, especially during evening viewing.
Color reproduction after calibration
8/10
After calibration, the picture was brought to a truly sensible level. The overall look is coherent and natural, and when it comes to colour reproduction, it is difficult to unequivocally state whether we are dealing with a VA or IPS panel. This is a good sign, showing that the television has a solid foundation for further adjustments. It is worth noting the larger colour gamut coverage in this variant, which can subtly enhance the perception of colourful scenes, particularly in HDR content. However, this advantage is largely balanced out by the boosted black levels resulting from the use of an IPS panel. The limited black depth affects the perceived contrast, especially when watching in a dark room. Consequently, despite the noticeable improvement after calibration, the final assessment remains the same as in the variant with the VA panel. Better colours are unable to fully compensate for the weaker black levels.
PHILIPS PUS9010 (IPS) - Smoothness of tonal transitions
8.5/10
When it comes to the fluidity of tonal transitions, in the 75-inch version with an IPS panel, we have mixed feelings. Looking solely at the colourful gradients, the transitions perform even better than in the variant with a VA panel. The colours blend more smoothly, and typical banding issues are less noticeable. However, the situation changes dramatically in dark scenes. The tragic black characteristic of IPS effectively ruins the perception of tonal transitions in the low brightness areas. The boosted black makes it difficult to notice subtle shades of colours, and the very unnatural backlight bleed further exacerbates the situation. In the tested specimen, the backlight bleed was particularly noticeable at the edges, where the light almost pierced through to the screen. This not only negatively impacts the perception of dark scenes but also significantly hampers a reliable assessment of the gradation itself.
Image scaling and smoothness of tonal transitions
6.7/10
Smooth transition function
Image without overscan on the SD signal
In the Philips PUS9010, we find another iteration of the P5 Perfect Picture image processor, designed to improve the quality of inferior materials. One of the components of this system is the distortion reduction function, which is responsible for smoothing tonal transitions. It works effectively and indeed reduces the visible colour gradation. Unfortunately, it does so quite aggressively. In practice, it can dim details such as the texture of materials or film grain. This is a notable compromise, so we would not recommend it for movie screenings. However, it performs significantly better with more casual content like YouTube or regular television. The P5 processor also manages quite well with lower resolution materials. The image is soft, at times even too soft, but this can easily be corrected with the sharpness slider, adjusting the effect to personal preference. A positive aspect is also the lack of edge trimming in SD materials, which is still not standard in this class of televisions.
PHILIPS PUS9010 (IPS) - Blur and motion smoothness
7.7/10
Maximum refresh rate of the panel: 144Hz
Film motion smoothing option: Yes
Blur reduction option: Yes
BFI function 60Hz: No
BFI function 120Hz: No
Philips PUS9010 has a 4K panel with a refresh rate of 144 Hz, which will be appreciated primarily by sports fans and gamers. This is especially evident in dynamic scenes where the motion is sharp, and annoying blur is almost non-existent. When it comes to movies (standard 24 fps), Philips gives us a proven set of settings known from higher series. Two sliders are used to control motion. “Smoothness” allows you to adjust the image to your own taste: at low settings, we maintain a cinematic character, while moving the slider to the right gives us a perfectly smooth, albeit somewhat “theatrical” effect. On the other hand, “Motion Blur Reduction” is a function designed for sports – it ensures that fast-moving objects do not lose detail and remain clear.
Blur (native resolution, maximum refresh rate):
Blur (4K@144Hz):
If we are talking about motion blur, the Philips PUS9010 performs quite decently for an LCD television with an IPS panel. We do not encounter noticeable or bothersome blurring that could interfere with everyday viewing of sports or dynamic scenes. To our surprise, in the tested variant, the blurring turned out to be minimally greater than in the version with a VA panel, which is quite unusual as typically VA panels perform worse in this regard. However, the differences are subtle and mainly visible in more demanding test sequences on dark backgrounds.
PHILIPS PUS9010 (IPS) - Console compatibility and gaming features
9.8/10
- ALLM:
Yes
- VRR:
Yes
- VRR range:
48 - 144Hz
- Dolby Vision Game Mode:
Yes
- Correct implementation of HGIG:
Yes
- 1080p@120Hz:
Yes
- 1440p@120Hz:
Yes
- 4K@120Hz:
Yes
- Game bar:
Yes
The Philips PUS9010 is a truly solid machine for gaming. It has everything that matters: VRR, automatic game mode (ALLM), and support for HGiG. The latter is a great feature – it allows HDR in games to be set exactly as the developers envisioned. The television handles 120 Hz refresh rates effortlessly at every popular resolution (1080p, 1440p, and 4K). Whether you connect a PS5, Xbox, or a powerful PC, everything functions stably and simply as it should. Gamers will also appreciate the Game Bar. This quick, clear menu immediately shows whether the low latency mode is active. This is especially useful when frequently switching between different consoles. The whole experience is complemented by Ambilight. Evening sessions with this backlighting take the atmosphere to a whole new level – the image seems larger, and dynamic scenes leave an even better impression. Even if someone isn’t a fan of such “gadgets”, it’s hard to deny that it’s impressive.
PHILIPS PUS9010 (IPS) - Input lag
9.5/10
In terms of responsiveness, the Philips PUS9010 performs very well. The input lag is around 9 ms at 120 Hz and 18 ms at 60 Hz, so the response to movement with the controller is quick and predictable. In practice, even dynamic action games or esports titles pose no problems. Dolby Vision in games performs less well. The lag then increases to around 35 ms, which will still be acceptable for less demanding players, but more sensitive individuals may start to feel a slight sluggishness in control. For this reason, HDR10 with HGiG enabled remains a better choice. In this model, it works correctly, providing lower latency and more predictable brightness behaviour, without the issues that can arise in Dolby Vision.
| SDR | HDR | Dolby Vision |
|---|---|---|
| 1080p60: 18 ms | 2160p60: 18 ms | 2160p60 DV: 34 ms |
| 1080p120: 8 ms | 2160p120: 8 ms | |
| 2160p60: 18 ms | ||
| 2160p120: 8 ms |
PHILIPS PUS9010 (IPS) - Compatibility with PC
8.9/10
Chroma 444 (maximum resolution and refresh rate): Yes
Font clarity: Very Good
Readability of dark text and shapes: Good
Input lag in PC mode (4K, maximum refresh rate): 9ms
Matrix subpixel arrangement: RGB
Max refresh rate: 144Hz
G-Sync: Yes
The Philips PUS9010 (2025) is a very good television for using with a PC. The manufacturer has provided a dedicated 144 Hz mode for PC gamers, and the television correctly supports variable refresh rates for both NVIDIA and AMD cards. The G-Sync and FreeSync features work seamlessly, making PC gaming smooth and free from screen tearing. Since we already know that the television is very suitable for gaming, it is worth noting the readability of text, especially when working daily on the PC. The use of an IPS panel is definitely a plus in this regard. The chroma has been implemented correctly, so we can talk about almost perfect font rendering. The text is sharp, clear and does not pose problems even with prolonged use. However, we must highlight a minor detail out of our meticulousness. With very dark text, vertical and horizontal lines can have slightly different brightness levels. This is, however, purely a technical flaw, practically imperceptible in practice, especially in the case of the 75-inch variant, where the distance from the screen additionally masks this effect.
PHILIPS PUS9010 (IPS) - Viewing angles
5.8/10
Brightness drop at an angle of 45 degrees: 58%
The viewing angles on the Philips PUS9010 are very good, and this is one of the greatest advantages of the IPS panel. Compared to the variant with a VA panel, the difference is noticeable. The picture retains significantly better consistency, and the colours remain stable even when viewed from a sharp angle. Of course, with a change in position, the level of brightness does drop slightly; however, the degradation of the image is much less than in the VA version. It is not at the level known from OLED screens, but among LCD televisions, one can say that it has some of the better viewing angles available on the market.
PHILIPS PUS9010 (IPS) - Daytime performance
5.4/10
Panel finish: Satin
Reflection suppression: Decent
Black levels during daytime: Good
In terms of use in a bright room, the Philips PUS9010 performs reasonably well. The applied satin matrix effectively dampens reflections and does not create a mirror effect, which means the screen doesn't scatter as much light from windows or lamps. Unfortunately, compared to the VA panel variant, the television performs worse. The screen is noticeably darker, which can be felt in a very sunny room. Under normal daytime conditions, this does not pose a major problem; however, in very bright surroundings, the difference compared to the VA version is noticeable.
Panel brightness
Average luminance SDR
PHILIPS PUS9010 (IPS): 398 cd/m2
PHILIPS PUS9010 (IPS) - TV features
6.1/10
System: Titan OS
System performance: Decent
- HDMI inputs: 2 x HDMI 2.0, 2 x HDMI 2.1 48Gbps
- Other inputs: Toslink (Optical audio)
- Outputs: Toslink (Optical audio), eARC (HDMI), ARC (HDMI), Mini-Jack (Headphones)
- Network Interfaces: Wi-Fi 2.4GHz, Wi-Fi 5GHz, Ethernet (LAN) 1Gbit
- TV reception: DVB-T, DVB-T2, DVB-S, DVB-S2, DVB-C
Classic features:
Recording to USB (terrestrial TV): No - Recording programming: No
- Picture in Picture (PiP): No
- RF remote control (no need to aim at the screen): Infrared
- Backlit remote control: Yes
- Teletext: Yes
- Audio only mode: Yes
- Bluetooth headphones support: Yes
- Simultaneous Bluetooth headphones & TV audio: No
Smart features:
- AirPlay: Yes
- Screen mirroring (Windows Miracast): Yes
- Voice search: Yes
- Voice search in native language: No
- Ability to connect a keyboard and mouse: Yes
Classic TV Features
When it comes to classic features, the Philips PUS9010 is rather average. Onboard, we find the basics such as EPG, teletext, and the ability to connect headphones via Bluetooth. However, this is where the list of stronger points essentially ends. Unfortunately, it lacks USB recording and PiP (picture in picture) mode. These are features that are becoming increasingly rare but can still be useful in everyday use. A plus is the remote control with a numeric keypad. It is modern, backlit, and visually makes a very good impression. It's just a shame that it is still an infrared remote, so it requires aiming at the screen. With such a modern look, one would expect Bluetooth radio control.
Smart TV
Most Philips TVs from 2025, including the PUS9010, operate on the Titan OS system. This is still a relatively young platform, and unfortunately, its limitations are still apparent. The system itself runs quite smoothly, noticeably better than in the manufacturer's cheaper models, and during tests, it did not encounter issues when using screen mirroring or AirPlay, which is still not a given. However, the biggest drawback remains the limited number of available apps. This can be partially circumvented by connecting a keyboard and mouse to the TV and using the built-in web browser, but this is more of an emergency solution than a convenient everyday option.
Sound connection options
HDMI audio:
Other audio outputs:
- Toslink: Yes
- Stereo (Mini-Jack): Yes
Wireless audio:
- Bluetooth: Yes
Supported audio formats (external HDMI eARC audio):
- Dolby Digital Plus 7.1: Yes
- Dolby True HD 7.1: Yes
- Dolby Atmos in Dolby Digital Plus (JOC): Yes
- Dolby Atmos in Dolby True HD: Yes
- DTS:X in DTS-HD MA: Yes
- DTS-HD Master Audio: Yes
Senior accessibility
- Numeric keyboard on TV: Yes
- Font size adjustment: No
- Audio description: No
PHILIPS PUS9010 (IPS) - Apps
6.2/10
PHILIPS PUS9010 (IPS) - Playing files from USB
7.9/10
| Maximum photo resolution: | Supported photo formats: |
|---|---|
| 4 Mpix | JPEG |
| 6 Mpix | HEIC |
| 8 Mpix | PNG |
| 10 Mpix | GIF |
| 12 Mpix | WebP |
| 16 Mpix | TIFF |
| 20 Mpix | BMP |
| 24 Mpix | SVG |
| 28 Mpix | |
| 32 Mpix |
The media player in the new Philips is a solid standard. It handles most popular video and audio files, operating steadily and predictably. Although fans of rarer subtitle formats or specific image resolutions may feel somewhat unsatisfied, for the average user, the built-in software does the job. It's a convenient solution that means we don't need to engage external equipment to play materials from an external drive.
PHILIPS PUS9010 (IPS) - Sound
6.6/10
85dB
Maximum volume
Supported codecs
(TV speakers)
Dolby Digital Plus 7.1
Dolby True HD 7.1
Dolby Atmos in Dolby Digital Plus (JOC)
Dolby Atmos in Dolby True HD
DTS:X in DTS-HD MA
DTS-HD Master Audio
The sound from the Philips PUS9010 is simply adequate. The tested unit offers a 2.0 set with a total power of 40 W, which is more than sufficient for daily watching of television, films, or series. The sound quality is pleasant, but it is hard to speak of anything exceptional, especially if one is looking for strong bass or greater dynamics. One positive aspect is the wide range of audio formats supported. When connecting a soundbar or home cinema system, the television easily supports Dolby Atmos and DTS, without needing to fiddle with settings or sacrificing sound quality. For those planning on external audio systems, this is definitely good news.
Sound Quality Test:
Acoustic Measurements
No acoustic data
PHILIPS PUS9010 (IPS) - Panel details
Software version during testing: TPN258E_V058.002.236.151
Backlight Type: PFS LED
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