Katarzyna Petru
The sector of medium and large OLED displays is currently undergoing the most dynamic transformation in its history. According to the latest report developed by UBI Research, the year 2026 is expected to continue the rapid growth that has made monitors the fastest-growing segment in the entire display industry.
Following the groundbreaking year of 2025, in which global shipments of OLED monitors increased by 64% (reaching around 3.2 million units), forecasts for 2026 predict that momentum will be maintained above 50%. This scale of expansion confirms that monitors have ceased to be merely a complement to the offering and have become a priority for the largest global companies.
New Priority Hierarchy for Samsung and LG Display
Both Korean giants have revised their strategies, shifting production capacities from the TV segment towards monitors:
Samsung Display: Focuses on mass production of QD-OLED panels. The company deliberately increases the share of monitors in its portfolio, as they offer higher unit prices and better margins than television panels. This is particularly noticeable in the premium gaming segment. This would also explain the absence of an 83" QD-OLED panel in the offering.
LG Display: After systematically scaling up supplies – from 100 thousand units in 2023 to an estimated 400 thousand in 2025 – the company plans further expansion in 2026. This growth is expected to be driven by acquiring new OEM customers and maximizing the utilisation of existing TANDEM WOLED and OLED SE panel production lines.
If you are interested in televisions from these two manufacturers, be sure to check our list of recommended models
Samsung Televisions
LG Televisions
The key to the dominance of monitors over televisions lies in the technical and economic aspects. The use of "glass substrates" is much more profitable in this case. While the production yield for TV panels hovers around 60–80%, for monitors (sizes 27 and 34 inches) it exceeds 90%. The second aspect is profitability itself. Monitor panels offer higher profitability per screen area, which, combined with the high efficiency of production lines, makes them the most attractive product for sale.
Offensive by manufacturers from China
In 2026, competition is intensifying due to the activity of players from the Middle Kingdom. BOE is systematically increasing its supply of IT OLED panels, while TCL CSOT is implementing its own inkjet printing technology (inkjet-printed OLED). The entry of these entities into the market not only increases product diversity but will also contribute to greater affordability in the long term.
This trend is expected to continue in the coming years, with OLED technology becoming the standard in the premium IT segment, encompassing devices for gamers, professionals, and demanding home users.
