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Sony has officially unveiled its Bravia television line-up for 2026 and prepared several significant changes for those planning to buy a new screen. The biggest novelty is the debut of True RGB technology, which is intended to provide better colour reproduction in LCD TVs. The manufacturer is also expanding the range with new models across various price points and is promising a more affordable OLED TV. At the same time, some of last year’s designs remain on sale, making the line-up even broader. Sony clearly shows it wants to compete both in the premium segment and among more accessible models.
True RGB comes to Sony TVs. Bravia 9 II and Bravia 7 II open a new chapter
The biggest launch in this year’s line-up is the Sony Bravia 9 II and Bravia 7 II, which are the manufacturer’s first televisions to use True RGB technology. The solution is based on LCD backlighting made up of red, green and blue LEDs, which allows for a much wider colour palette approaching the BT.2020 colour space used in modern HDR material. The new models remain LCD televisions, but have received new panels developed by TCL CSOT, offering wider viewing angles. The flagship Bravia 9 II provides as many as 1530 local dimming zones in the 75-inch version and peak brightness reaching 4000 nits, making it one of the brightest televisions in Sony’s history. The model will be available in sizes from 65 up to 115 inches, and all versions except the largest will have a matte screen finish. Slightly lower in the range is the Bravia 7 II, which also uses True RGB technology but offers fewer dimming zones and lower brightness. The manufacturer emphasises, however, that both models deliver noticeably better colour reproduction than conventional Mini LED televisions. Sony thus joins manufacturers such as Samsung, LG, Hisense, Philips and TCL, who are also developing their own versions of RGB LED technology. The company also stresses that True RGB should not be confused with microLED, since a conventional LCD panel is still used. It is a completely different solution, despite the similar-sounding names. The debut of the new models marks the beginning of the next stage in the development of LCD televisions in Sony’s line-up.
New features, cheaper models and OLED for more users
In addition to its flagship designs, Sony has also prepared more affordable Bravia 3 II and Bravia 2 II models. The televisions do not use True RGB backlighting or Mini LED, but still offer the Google TV system, Chromecast support and access to the most popular streaming platforms. The Bravia 3 II will appear for the first time in a 100‑inch version, expanding the range of very large screens. The manufacturer is also working on a new Bravia 6 series which, according to unofficial information, is set to become the cheapest OLED TV in the brand’s history. New additions also include a USB‑C rechargeable backlit remote, a Direct Connect feature enabling a wireless connection between the TV and Sony speakers, and a new My Cinema interface that allows separate picture and sound profiles for individual streaming apps. The TVs support HDR10, HLG, Dolby Vision, Dolby Atmos, DTS:X, IMAX Enhanced, AV1 decoding, Wi‑Fi 6 and features prepared specifically for PlayStation 5. The manufacturer still has not decided to support HDR10+ or the new Dolby Vision 2 standard. It is also noteworthy that the most expensive models use the Pentonic 1000 processor, which means they have only two HDMI 2.1 ports, while the considerably cheaper Bravia 3 II offers as many as four. The first TVs from the Bravia 2026 line are due to go on sale in July. Sony hopes that the new True RGB technology and an expanded OLED offering will help the company compete more effectively with the largest premium TV manufacturers.
Sony has unveiled Bravia TVs for 2026, introducing True RGB technology to its flagship LCD models. The manufacturer has also expanded its range with new mid-range TVs and is preparing the most affordable OLED TV in the brand's history.
source: flatpanelshd
