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HDR10+ Advanced arrives on Prime Video
Samsung has started rolling out a new generation of the HDR10+ standard, intended as a response to Dolby Vision 2. HDR10+ Advanced will be available globally this August on Samsung TVs from 2026 when using Amazon Prime Video. Interestingly, it will probably be the first new HDR format that users will actually be able to test at home. Dolby Vision 2 is already being implemented in selected Hisense TVs, but so far there is little content mastered in that format. Samsung therefore wants to exploit the advantage of content availability and show the capabilities of its solution more quickly. The launch partner for HDR10+ Advanced is Amazon Prime Video, which also played an important role in HDR10+'s debut in 2017, when the platform made its entire HDR library available in that format. This time Amazon has not yet disclosed which films and series will receive HDR10+ Advanced support. However, the new technology will not be limited to improving HDR picture quality. Samsung also promises intelligent processing of brightness, colour and motion, allowing the TV to better adapt the image to a specific scene. It is this wider scope that should enable HDR10+ Advanced to compete not only with classic HDR10+, but also with solutions developed by Dolby.
New standard will improve brightness and image smoothness
HDR10+ Advanced introduces several new features aimed at improving image quality. The first is Enhanced Overall Brightness, a solution that uses extended statistical metadata to better utilise the capabilities of bright TVs. As a result, compatible models can more effectively exploit their potential when displaying bright HDR scenes. The next feature is AI-driven tone mapping, which aims to preserve more detail in dark areas of the picture. Samsung uses artificial intelligence here to analyse scenes and adjust tone mapping accordingly. The third element is Intelligent Motion Smoothing, which applies metadata analysed on a per-scene basis. The system is intended to deliver smoother motion without completely losing the cinematic character of the picture. For cinema fans this may be a controversial feature, because additional motion smoothing is often switched off by users who prefer a natural look to content. Samsung also notes that HDR10+ Advanced will offer additional solutions intended, among others, for games and sports broadcasts. However, the new standard will not work on Samsung TVs when Filmmaker Mode is in use. At the moment, apart from Prime Video no other streaming platform has announced support for HDR10+ Advanced, and there is also no information on support for the new standard on UHD Blu-ray discs.
HDR10+ Advanced is intended to be Samsung's response to the development of Dolby Vision 2 and will arrive on selected Samsung TVs as early as August 2026 when using Prime Video. The new standard does not focus solely on HDR, but also adds features that improve brightness, level of detail and motion smoothness. For now, the biggest unknown remains the number of titles available in this format. If Amazon quickly expands its library of compatible content, Samsung could gain a significant advantage over Dolby Vision 2.
source: flatpanelshd
