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Apple has unveiled its new Pride 2026 collection, prepared for Pride Month. This year's edition includes a special strap for the Apple Watch, a new watch face, and dynamic wallpapers for the iPhone and iPad. The company emphasises that the collection is meant to symbolise diversity, individuality, and support for the LGBTQ+ community, while also continuing its financial support for organisations working for this community.
New Pride Edition band and colourful personalisation
This year's Pride Edition sports band stands out with a multicoloured weave made from nylon threads in 11 colours. Apple describes the design as vibrant and dynamic, with smooth colour transitions creating a sense of depth. The pattern is intended to reflect the diversity of identities and the LGBT+ community around the world. The set also includes a new dial called “Pride Glow,” which dynamically animates colours and offers additional personalisation options. Users can choose between a radial and vertical layout, tailoring the appearance to their own preferences. A similar theme has also made its way onto iPhones and iPads in the form of special wallpapers that stylistically complement the band and watch face.
Price and availability of the new Apple collection
The new Pride Edition band is now available for sale at a price of 199 PLN through the Apple website and the Apple Store app. In the coming days, it will also reach Apple Store locations and authorized retailers. The product comes in versions compatible with 40 mm, 42 mm, and 46 mm cases. To use the new watch faces and wallpapers, users will need to install the latest versions of watchOS 26.5, iOS 26.5, and iPadOS 26.5. Apple continues the tradition of annual Pride collections, which have been part of the company's ecosystem for years and are also an element of its branding and social efforts.
Apple once again combines the personalisation of its devices with support for the LGBTQ+ community. The new Pride 2026 collection features a colourful design, dynamic animations, and even greater personalisation options for the Apple Watch and iPhone.
source: Apple
