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Panel type: LCD VA Refresh rate: 144Hz Brand: HISENSE Resolution: 3840x2160 System: VIDAA Model year: 2025
Hisense E7Q PRO is the successor to the model E7NQ PRO from the 2024 lineup. In this review/test, we take a closer look and check whether the new version actually brings something meaningful, or if it's merely a cosmetic refresh. We'll see what improvements the manufacturer has made, which elements have been dropped, and — most importantly — whether the E7Q PRO makes sense as a choice in its price range.
6.6
Overall rating
The Hisense E7Q PRO is a television that clearly shows where the manufacturer has placed its priorities. This is not a model focused on flashy HDR or cinematic fireworks in a dark lounge. It’s equipment tailored for universal use, with a strong emphasis on gaming and daily content streaming at a very attractive price point. The biggest disappointment remains the abandonment of local dimming compared to the 2024 model. This is a decision that realistically affects the perception of black levels and contrast. On the other hand, the VA panel with high native contrast does everything to mask this loss and performs quite well in most everyday applications. The E7Q PRO shines where it’s most expected today: in gaming. The 120 Hz panel, 144 Hz mode for PC, HDMI 2.1, variable refresh rate, low input lag, and a very good Game Bar make it one of the more interesting gaming choices in its price segment. Additionally, it features a consistently functioning VIDAA system, quick menu, and a sensible set of smart functions. It’s not an ideal television. HDR brightness is clearly limited, motion blur is average, and viewing angles are typically poor for VA. However, if someone is looking for a TV available in various sizes, whether for gaming, series, or daily viewing, and is aware of its limitations, the E7Q PRO can provide a lot of satisfaction. It’s not a step forward compared to its predecessor in any category. Rather, it’s a different, more budget-friendly direction. Less cinematic, but cheaper and very much focused on gamers. If that’s what you’re looking for, the Hisense E7Q PRO makes a lot of sense.
High native contrast of the VA panel
Excellent smoothness of tonal transitions, no visible posterisation
Good tone mapping in typical HDR streaming content
Support for Dolby Vision
120 Hz panel, and even 144 Hz in PC mode
Very comprehensive features for gamers: HDMI 2.1, VRR, ALLM, G-Sync and FreeSync, Game Bar
Low input lag
The VIDAA system operates quickly and stably, voice search
Support for AirPlay
Support for multiple audio formats, including Dolby Atmos and DTS:X
*The 100-inch version very effectively suppresses reflections thanks to its matte panel
No local dimming compared to the 2024 model
Low brightness
Quite strong motion blur with fast objects
Issues with readability of thin, dark text when working on PC
No support for HGiG format for gamers
No USB recording feature
Movies and series in UHD quality
6.4
Classic TV, YouTube
6.5
Sports broadcasts (TV and apps)
6.3
Gaming on console
7.9
TV as a computer monitor
8.4
Watching in bright light
4.7
Utility functions
7.8
Apps
7.7
Sound quality
6.4
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HDMI inputs: 1 x HDMI 2.0, 2 x HDMI 2.1 (48Gbps) Other inputs: RCA (Chinch) Outputs: Toslink (Optical audio), eARC (HDMI), ARC (HDMI), Mini-Jack (Headphones) Network Interfaces: Wi-Fi 2.4GHz, Wi-Fi 5GHz, Ethernet (LAN) 100Mbps
Build quality: Average
Stand type: Legs
Bezel color: Graphite
Stand: Fixed
Flat design: No
Accessories: Stand
Let's start with what jumps out at you right after taking it out of the box. The Hisense E7Q Pro visually fits into what this manufacturer has already accustomed us to in the mid-range price segment. It's a very clever design that masterfully masks its budget nature – at least as long as we look at it from the right angle. Looking from the front, the TV presents itself surprisingly modern. We have solid metal legs here and what tigers love most: a frameless design. The screen gives the impression of literally "floating" on the back of the casing. The lack of a classic bezel around the screen means that when the TV is off, we barely see anything but a black panel of glass. From the perspective of the couch, it’s really hard to guess that we are dealing with a construction that’s competing for customers on price. However, the magic somewhat fades when we peek at the "backstage." The back of the device ruthlessly reveals the class of hardware we are dealing with. This is where the levitation magic ends, and the harsh economics begin. The back is made of quite pliable plastic, and the whole construction is somewhat spoiled by a protruding element of the casing hiding the electronics. This "hump" and the quality of the material on the back are a clear signal: yes, I look great in the living room, but those savings had to come from somewhere.
Select size:
6.3/10
Local dimming function: No
Result
6,850:1
Result
6,900:1
Result
7,300:1
Result
7,450:1
Result
5,950:1
Visibility of details in the lights:
In the category of blacks and contrast, the biggest change compared to the 2024 model unfortunately goes in the wrong direction. The Hisense E7Q PRO has lost local dimming technology compared to its predecessor, and this immediately impacts how the television handles blacks. In dark scenes, there is no longer as much control over the backlighting, meaning the screen cannot "cut off" black segments as effectively as its predecessor. However, the 55-inch version holds its ground with a strong feature, namely a VA panel with high native contrast. In our measurements, the results reached around 7000:1, translating to quite solid blacks and pleasant contrast during everyday viewing. However, it must be said straight out. Despite decent results, overall it performs weaker than the 2024 model, mainly due to the lack of local dimming.
Halo effect and black detail visibility:
4.7/10
Supported formats: HDR10, HDR10+, Dolby Vision, Dolby Vision IQ, HLG Color gamut coverage: DCI P3: 93.3%, Bt.2020: 68.1%
Luminance measurements in HDR:
Result
241 nit
Result
270 nit
Result
317 nit
Result
329 nit
Result
326 nit
When it comes to HDR effect quality, the E7Q PRO unfortunately is not a television that impresses with brightness alone. In real film materials, we measured around 250–300 nits, which is simply not enough for HDR to look spectacular. There's a lack of that "spark" in bright details, flashes, and light effects, and in many HDR scenes, it can resemble more of a good SDR than true cinematic HDR. The silver lining in all this is the colours. We managed to confirm that the E7Q PRO is a PFS type television, which means it has an additional filter that improves colour gamut coverage. Because of this, even if the brightness doesn't deliver, the colours in HDR content can be properly saturated and pleasing to the eye, without the impression of a "washed-out" image.
Scene from the movie “Pan” (about 2800 nits)
Scene from the movie “Billy Lynn” (about 1100 nits)
And how does the reproduction of details in movie scenes fare? Looking through the lens of the price of the E7Q PRO, it's really good. The TV sensibly maps tones in typical HDR streaming content, keeping the image consistent, and bright areas don't immediately turn into one big white patch. In our test scene from the movie Billy Lynn, despite the limitations in brightness, everything looked surprisingly decent. Details didn't disappear, and the scene maintained readability. Naturally, with more demanding segments, such as the scene from the movie Pan, the factory tone mapping begins to "give up". The TV doesn't always manage to retain as many fine details as we would see on better-equipped and brighter models. Nevertheless, the overall perception of the image remains positive, especially when we remember what price class the E7Q PRO is in.
HDR luminance chart:
HDR luminance
Where factory tone mapping falls short, Dolby Vision truly makes a difference. The E7Q PRO handles tones quite well on its own, but in the most extreme movie scenes, the presence of dynamic metadata brings it back to life. Dolby Vision better distributes brightness in the frame, improving detail readability and reducing moments when the image becomes too flat or too uniform. Given this model's brightness, it's almost a lifesaver. With Dolby Vision, we often see more detail in the image, and HDR simply looks better, even if the television can't "wow" with light effects like much brighter models can.
Static HDR10
Dynamic: Dolby Vision
6.9/10
In terms of colour reproduction, we tested the Hisense E7Q Pro in Movie mode, which undoubtedly turned out to be the best built-in preset. It is this mode, unlike the Eco, Standard, or Dynamic settings, that offers the most natural colours straight out of the box. While no factory mode is completely free of flaws, the E7Q Pro deserves high praise for its colour rendition in standard SDR content. The colour palette has been very well tuned, and errors in the Color Checker tests often did not exceed a value of 3, which is an outstanding result rarely seen in such affordable TVs. The only drawback we noted in SDR is the tendency to darken certain elements of the image, as indicated by a slightly raised gamma curve. The TV performs slightly worse with colours in HDR mode. Here, colour errors become noticeable to the naked eye, mainly due to a deficiency of blue in the white balance. This causes the colours on screen to appear too warm, and for some viewers, they may seem almost "too cinematic." Of course, to improve these parameters, we proceeded with professional calibration.
8/10
In the case of materials with standard dynamic range (SDR), our actions in Filmmaker mode turned out to be largely cosmetic 😉. We mainly focused on a subtle adjustment of the white balance and equalising the gamma curve, which allowed us to recover details in the darker areas of the image that previously tended to get lost. However, it's worth noting that the E7Q Pro unit we tested happened to be exceptionally well-made from the factory. We remind you that these parameters depend on the specific unit – with mass production, factory calibration can be random, so your unit may require slightly different adjustments. The biggest beneficiary of professional calibration was undoubtedly HDR mode. This is where we did the most work, which brought spectacular results. We successfully tamed the excessive warmth of the image, caused by a factory shortfall in blue colour. After calibration, colour errors were reduced to a significantly lower level, which will certainly please those watching a lot of streaming content in HDR format, expecting faithful reproduction.
9/10
The fluidity of tonal transitions is one of those categories where the E7Q PRO shows its class. When it comes to colour blending and gradation, the television performs phenomenally, much like many other Hisense models. In practice, it was hard to spot any significant issues with tonal transitions in almost every test scene, even in the most demanding shots, close to greys and darker shades. Choosing the E7Q PRO brings peace of mind in this regard. Posterization shouldn't be a concern, and the image in gradients remains clean and very pleasing to the eye.
6.5/10
Smooth transition function
Image without overscan on the SD signal
When it comes to upscaling and digital image processing, the E7Q PRO deserves praise. The scaling performs really well here and doesn't fall dramatically short of much more expensive, advanced TVs. Lower quality materials can look clear and reasonable, without the impression that the image is artificially "overdrawn." The smoothing function, however, presents a bit worse. Yes, it can be effective and improve tonal transitions in low-quality materials, but at the same time, it can introduce unwanted effects. Sometimes it removes film grain or adds unwanted artifacts, giving the image a more "digital" character. Therefore, we mainly recommend it to those who prefer a smoother, less cinematic image style.
6.9/10
Maximum refresh rate of the panel: 144Hz
Film motion smoothing option: Yes
Blur reduction option: Yes
BFI function 60Hz: No
BFI function 120Hz: No
In the category of motion blur and fluidity, the E7Q PRO has one very strong argument. At this price, Hisense has added a 120 Hz panel, and in PC mode, it can even operate at 144 Hz. This immediately provides greater possibilities in motion settings, as more options for smoothing the image appear in the menu. Among other things, we have frame interpolation options, allowing us to adjust the fluidity for sports or movies, depending on whether we prefer a more cinematic character or a "theatrical" smoothness.
Blur (native resolution, maximum refresh rate):
Blur (4K@144Hz):
Unfortunately, when it comes to motion blur, it’s already much more average. The applied matrix performs moderately here and can exhibit significant blur, regardless of whether we’re using 120 Hz or 144 Hz. A higher refresh rate improves responsiveness and provides more options, but it’s not a magic cure for the characteristics of the panel itself.
8.5/10
E7Q PRO is a phenomenal screen for gamers. Besides the typical "issue" with Hisense, which is the lack of support for the HGiG format due to constantly active tone mapping, we get practically everything one could expect from a TV that is supposed to have a gaming tag. There are two HDMI 2.1 ports, along with a full set of key features. We have variable refresh rate, automatic switching to game mode, and support for 4K at 120 Hz. On top of that, all the important settings are at hand in the clear Game Bar. This tool not only looks modern, but it also has a typically "gaming" edge and actually makes life easier while gaming.
9.8/10
Input lag performs very well. At 120 Hz, it drops below 10 ms, providing assurance that the TV's response to our movements is practically instantaneous. In fast-paced games, you can feel it immediately; the controls remain responsive, and the delay doesn’t hinder even in quick reflex-based titles.
| SDR | HDR | Dolby Vision |
|---|---|---|
| 1080p60: 18 ms | 2160p60: 17 ms | 2160p60 DV: 17 ms |
| 1080p120: 9 ms | 2160p120: 8 ms | 2160p120 DV: 8 ms |
| 2160p60: 18 ms | ||
| 2160p120: 9 ms |
8.4/10
Chroma 444 (maximum resolution and refresh rate): Yes
Font clarity: Very Good
Readability of dark text and shapes: Poor
Input lag in PC mode (4K, maximum refresh rate): 8ms
Matrix subpixel arrangement: BGR
Max refresh rate: 144Hz
G-Sync: Yes
Working with the computer on the E7Q PRO is really good, especially if we see this television as a large screen for gaming. We get support for variable refresh rate (G-Sync and FreeSync) and refresh rates of up to 144 Hz, so in fast titles, the image can look very smooth and stable – at this price, it's hard to have bigger complaints. However, there is one clear downside. Regardless of the set refresh rate, there are issues with the readability of very thin, dark text. On our unit, it sometimes happened that mainly vertical "lines" of letters were visible, making some text difficult to read and sometimes even impossible to decipher. For gaming – great. For working with text on a dark background – it can be quite irritating.
3.2/10
Brightness drop at an angle of 45 degrees: 74%
The viewing angles on the E7Q PRO are exactly what you’d expect from a VA panel, and the 55-inch size we tested uses just that. This means one thing. Sitting directly in front is very good, but a slight shift to the side is enough for the picture to start losing saturation and a noticeable amount of brightness. The E7Q PRO is no exception here; it behaves typically for this technology. It’s simply the price you pay for the high native contrast that VA can deliver in return. You could say it’s the opposite of IPS or ADS panels, which usually offer better angles but significantly weaker blacks and contrast.
4.7/10
Panel finish: Satin
Reflection suppression: Decent
Black levels during daytime: Good
The performance of the television during the day in the E7Q PRO has one clear advantage, which is the satin finish of the panel. Reflections are suppressed quite decently, and in practice, it is this feature that saves this model the most in brighter rooms. The problem is that the screen itself is not particularly bright, which means that in more challenging lighting conditions, the television may struggle to overcome daylight. For this reason, we wouldn't choose the E7Q PRO as the first option for very bright living rooms.
*It is worth adding an important exception. The 100-inch version performs significantly better here. It is equipped with a matte panel and is noticeably brighter. So, if someone is wondering how 100 inches compares to the smaller sizes of this model, the answer is simple. Definitely better, especially for daytime use.
Panel brightness
Average luminance SDR
Hisense E7Q PRO / E79Q PRO: 308 cd/m2
7.8/10
System: VIDAA
System performance: Good
When it comes to the features of the television and the Smart TV system, VIDAA in the E7Q PRO operates quickly and stably. The menu responds smoothly, applications launch without annoying stutters, and the whole experience feels polished. It includes all the essential smart features, such as AirPlay, screen mirroring, and even voice search that works in Polish. From the perspective of everyday use, it's hard to talk about shortcomings, at least at first glance. However, the biggest drawback of the VIDAA system remains the lack of music applications. This is something we are still waiting for, and we hope it will appear over time because then the system would be nearly complete.
A significant surprise and simultaneous disappointment is the lack of USB recording functionality. In the more expensive models of Hisense from the 2025 line, this option is already available, while the E7Q PRO has been deprived of it. A small consolation is the presence of analog audio inputs, which can still be useful for users with older equipment. However, one must keep in mind one thing. In this version of VIDAA, available in the E7Q PRO, there is simply no USB recording.
7.7/10
8.5/10
| Maximum photo resolution: | Supported photo formats: |
|---|---|
The built-in media player works quite well in the E7Q PRO. In everyday, home use, it should be sufficient, as it opens most popular audio, video, and image formats without major issues. If someone occasionally plugs in a movie on a USB drive or plays family materials, they probably won’t have any reason to complain. The biggest surprise for us was the photo player. For some reason, it wouldn’t launch certain files in specific resolutions. Therefore, when planning to show holiday photos from a USB drive, it’s worth ensuring in advance that the images are saved in a resolution that the television accepts without problems.
6.4/10
83dB
Maximum volume
Supported codecs
(TV speakers)
Dolby Digital Plus 7.1
Dolby True HD 7.1
Dolby Atmos in Dolby Digital Plus (JOC)
Dolby Atmos in Dolby True HD
DTS:X in DTS-HD MA
DTS-HD Master Audio
The sound on the E7Q PRO has one significant advantage. It plays evenly, cleanly, and clearly, especially when it comes to dialogue. When casually watching television, news, or series, you can be assured that the words won't get lost in the background and you don’t have to keep adjusting the volume. There are also downsides, typical of budget constructions. There’s a lack of depth, and the bass is practically non-existent, which means films and music lack the “weight” that better audio can provide. In return, the E7Q PRO makes up for it with compatibility. The TV supports most popular audio formats, including Dolby Atmos and DTS:X, so regardless of the source, we can easily transmit sound to external equipment in the appropriate format without unnecessary fuss.
Sound Quality Test:
83dBC (Max)
75dBC
Software version during testing: v0000.09.09P.PO930
Panel uniformity and thermal imaging:
Backlight Type: PFS LED
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