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Samsung may completely overhaul the naming of its TVs in 2027. Instead of the current labels such as Neo QLED, OLED or Micro RGB, the manufacturer would introduce three categories: Basic, Plus and Ultra. But that's not the only change the Korean giant is planning.
Samsung TVs like Galaxy smartphones?
As the South Korean site ETNews reports, Samsung is considering simplifying its TV lineup to three main categories: AI TV Basic, AI TV Plus and AI TV Ultra. The split would mirror the Galaxy S naming, with each version differing in positioning and features.
The most expensive Ultra series would mainly include advanced OLED and Micro RGB TVs. Basic would focus on cheaper Mini LED models. It's not yet known which devices would sit in the mid-range Plus category. The changes would not affect the entry-level Crystal UHD series.
Samsung wants to sell more than 40 million TVs
According to industry sources, the manufacturer also plans to cut production of some TVs that use quantum dots. Mass production of the current QD models is expected to end after 2027.
A change in naming could be part of a broader Samsung strategy. The company is said to raise shipments from around 35 million TVs in 2026 to more than 40 million in 2027. At the same time, AI services offered by subscription could play a bigger role in generating revenue.
So far Samsung has not officially confirmed these plans. It is also unclear whether the new labels will completely replace the technology names or will simply become a more prominent marketing element.
Sources: ETNews, PRAD
