Katarzyna Petru
THOMSON is making a comeback in grand style. The brand, whose history dates back to 1893, proved at the IFA 2025 trade show in Berlin that its ambitions reach far beyond the ordinary. Just two years after re-entering the market, its portfolio has grown from eight items to over 170 products. Present in 45 markets and with a total of 1.7 million devices sold, the company shows that it can combine consistency with a bold vision.
Three Smart TV systems – one brand
The greatest interest has been generated by new Smart TVs operating on three platforms: Fire TV, TiVo, and Google TV 5.0. Fire TV offers simplicity and integration with Alexa, TiVo focuses on a classic linear television setup with added streaming, while Google TV provides full personalisation and AI for the demanding user. The range includes, among others, the first 43-inch MiniLED 144 Hz gaming TV in Europe and a 24-inch QLED XS with 12V power – perfect for camper or boat trips.
More than TVs – monitors, sound and smart gadgets
THOMSON is not limited to just one category. The portfolio now includes monitors with a refresh rate of 240 Hz, soundbars operated with the same remote as the TV, as well as smart photo frames that allow family and friends to share memories via an app. In the business and education sector, Smart Boards with cameras and a dual operating system are debuting, and at home – a new line of small appliances, from toasters with touch screens to coffee machines and air fryers.
Choose Collection – mobility that follows the user
The biggest hit at the shows in Berlin was the Choose Collection. These are products that do not stay in the living room – they go wherever you need them. Choose TV is a 32-inch television on wheels with a built-in battery, Choose Plus is a mobile 4K screen with touch support and accessories, and Choose Projectors offer both compact outdoor models and laser home cinema. Additionally, Choose CAST – a mini plug that turns any screen into a Smart TV with Google TV in seconds. This sends a clear message: THOMSON technology is meant to be flexible and mobile.
