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The global TV market is currently undergoing clear changes, and traditional leaders increasingly have to look over their shoulders. One of the biggest winners in recent months has been TCL, which is rapidly expanding its presence in the premium TV segment. The latest data from Counterpoint Research show that the Chinese manufacturer achieved the fastest growth rate among the four largest TV brands in the world. The company has not only increased the number of units shipped but also significantly improved its market share. This is further proof that competition in the consumer electronics industry is becoming more evenly matched.
TCL is growing faster than its biggest competitors
According to Counterpoint Research, TCL’s share of global TV shipments rose from 11 percent in the first quarter of 2024 to 15 percent by the end of 2025. That represents growth of more than one third compared with its earlier result. None of the largest TV manufacturers recorded as rapid a gain in market share over the same period. As a result, TCL has strengthened its position among the world's leading TV makers. For several years the company has consistently invested in developing its own display technologies and expanded its premium device range. That strategy is starting to deliver increasingly visible results. Customers are choosing models with advanced features and high picture quality more often, and those are exactly the segments TCL targets. The company has also gained an edge thanks to a strong presence in the large-screen TV segment. In recent years consumers have increasingly opted for screens larger than 65 or even 75 inches. TCL has successfully capitalised on that trend by offering attractively priced models equipped with modern technologies. This has helped the brand win customers in both developed and emerging markets. The company's growing scale allows it to compete more effectively with long-standing market leaders. Everything suggests that TCL’s rise is not a temporary phenomenon but part of a long-term growth strategy.
Premium TVs and Mini LED drive market growth
Analysts point out that one of the most important trends of recent years is the growing interest in premium TVs. More and more customers are willing to pay extra for better picture quality, higher brightness and additional features using artificial intelligence. The Mini LED TV segment is expanding particularly rapidly and is now one of the main growth engines for the whole industry. TCL is among the manufacturers most closely associated with this technology. The company has for years invested in developing its own Mini LED solutions and regularly introduces new generations of such panels. Models using SQD Mini LED technology and advanced image and sound enhancement algorithms are also gaining popularity. As a result, differences between manufacturers are increasingly rarely determined solely by price. Technological innovation and the ability to react quickly to changing customer needs carry far greater weight. TCL is effectively leveraging this trend by developing both its premium TV range and its large-format displays. The company controls a significant part of its own manufacturing chain, which allows it to implement new solutions faster. Thanks to this, the brand is today seen as one of the key players shaping the future of the TV market. If the current growth rate is maintained, TCL may close the gap with the biggest competitors in the coming years.
TCL recorded the biggest increase in market share among the world’s largest TV manufacturers, raising its share from 11 to 15 per cent. The growth of the Mini LED segment, the rising popularity of large-screen TVs and investments in premium technologies are making the company one of the key players in the global consumer electronics market.
source: media.wec24
