Katarzyna Petru
Sony is clearly changing the rules of the game and starting to make solid profits from it. The company, which for years kept its biggest hits exclusively on PlayStation consoles, is becoming increasingly bold in opening up to other platforms. The result? PlayStation games available on PC and Xbox are now generating billion-dollar revenues. The latest financial data shows that this strategy is not only effective but is becoming one of the pillars of Sony's business. It's a clear signal that the era of hard exclusives is slowly coming to an end.
Sony is increasingly focusing on other platforms
Sony is clearly benefiting from a change in approach to exclusive games. Thanks to a more flexible strategy of releasing selected titles on PC and Xbox, the company is recording growing revenues from games available outside the PlayStation ecosystem. This is confirmed by the latest financial results, where the "Other Software" category, which includes games sold outside the PlayStation Store, generated a total of $2.37 billion in revenue. Sony is gaining by extending the life of its games and making them available on other platforms after some time from their release on PS5. The strategy of having a presence beyond its own console is evidently beginning to pay off. Players and developers are also benefiting from this change. PC and Xbox users gain access to highly-rated Sony productions, while developers can better leverage cross-platform features, especially in online games.
A good example could be the game from the God of War series, which achieved significant sales success on PC platforms
Sony is gaining by extending the life of its games and making them available on other platforms some time after their release on PS5. The strategy of being present outside its own console is clearly starting to pay off. This change also benefits players and developers. PC and Xbox users gain access to highly rated Sony productions, and developers can better utilize cross-platform features, particularly in online games. It’s a win-win situation, although it remains to be seen how broadly Sony will open its portfolio in the coming years, especially with the upcoming next generation of consoles.
Source: Gamingbolt
