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Samsung is launching a global offensive with a new display technology set to replace the company’s previous focus on QLED TVs. After first debuting in selected countries, models with micro RGB backlighting are now going on sale in the United States, the United Kingdom and other European markets. The manufacturer says the new solution delivers even better colour reproduction and improved image quality in HDR content. At the same time, Samsung is clearly showing the direction it will take its LCD TVs in the coming years. All signs point to micro RGB becoming the new hallmark of the brand’s flagship models.
Samsung bets on micro RGB and moves away from QLED dominance
The new Samsung R95H and Samsung R85H TVs use a technology the manufacturer calls micro RGB. In practice this means a backlight made up of red, green and blue LEDs positioned behind the LCD panel. This setup significantly expands the displayed colour palette and brings it closer to the BT.2020 colour space, which underpins modern HDR picture standards. However, to fully exploit the new TVs' capabilities, viewers need to watch content produced in HDR. Samsung also clearly signals a shift in its marketing strategy. For many years the company mainly promoted the QLED brand, but it is now placing increasing emphasis on micro RGB and its concurrently developed OLED TV lineup. The new technology is set to become the main pillar of the manufacturer's LCD segment. The top model remains the R95H, while the R85H offers some of its features at a more affordable price. One of the key differences between the TVs is the number of local dimming zones, which directly affects contrast and picture quality. As usual, Samsung does not disclose the exact number of zones used in its TVs. Interestingly, other companies have taken a similar path. Firms including Hisense, LG, Sony, Philips and TCL are developing their own RGB-backlit designs, using names like True RGB, RGB miniLED or micro RGB. Samsung also stresses that this technology has nothing to do with microLED, where the LCD panel is entirely abandoned. They are two completely different solutions despite the similar names.
The flagship model adds new features and paves the way for Samsung’s next TVs
The most advanced Samsung R95H also gained a Wireless One Connect Ready feature, which lets you expand the TV’s capabilities by connecting an external module that provides wireless communication and extra HDMI ports. Both models support HDR10+ Advanced, Samsung’s alternative to Dolby Vision, which the company still does not plan to support in its TVs. They also come with four HDMI 2.1 ports, Dolby Atmos support, the Eclipsa Audio sound system, a matte screen coating and the Tizen platform, providing access to the most popular streaming apps. Samsung makes no secret that these models are intended to set the direction for LCD TVs in the coming years. The company is counting mainly on customers seeking high-quality HDR picture and large screen sizes. At the same time, the manufacturer says a new generation of OLED TVs for 2026 will be arriving soon. That means Samsung will develop two key premium TV lines in parallel. Initial prices for the R95H and R85H are high, but as in previous years they are expected to gradually fall over the coming months. For consumers this brings another alternative to traditional Mini LED TVs. The premium TV market is becoming even more competitive, with manufacturers competing not only on specs but also on their own image technologies. Everything indicates that micro RGB will be one of the most important trends in the LCD TV segment in the years ahead.
Samsung has officially launched global sales of the R95H and R85H TVs using the new micro RGB technology. The manufacturer is focusing on better colour reproduction, enhanced HDR performance and the gradual replacement of its previous strategy, which relied mainly on QLED TVs.
source: flatpanelshd
