Samsung Electronics has officially partnered with Turkish Airlines to streamline one of the most troublesome aspects of travel — locating lost luggage. From December 1, passengers of the carrier can take advantage of the new Smart Tagged Baggage Service, based on the SmartThings Find platform. This is the first such partnership in the industry, and Samsung is clearly signalling that this is just the beginning.
How does the Smart Tagged Baggage Service work?
SmartThings Find uses BLE and UWB technologies, and its greatest strength is the network of over 700 million Galaxy devices acting as location “sensors.” This allows luggage attached with a Galaxy SmartTag to be tracked almost anywhere in the world — quickly, accurately, and securely.
Through cooperation, Turkish Airlines will be able to more effectively locate lost luggage if passengers include a link with the SmartTag location data in their report. This significantly shortens the process and makes it easier for airport staff to assist.
New feature: real luggage photo
The SmartThings Find app is also getting an important update: Change Device Image. It allows you to register a photo of your own suitcase, making identification in the system — and later at the airport — much simpler. A small detail, but it truly reduces the risk of mistakes and speeds up the process of finding luggage.
Beginning of a Larger Project
Turkish Airlines has become a launch partner, but Samsung is already announcing plans to expand the programme to other carriers. Furthermore, the Turkish operator aims to use SmartThings Find in other passenger services, wherever precise location can enhance comfort and efficiency. As Turkey's national carrier, the airline plans a long-term collaboration with Samsung based on solutions that leverage artificial intelligence — both hardware and software.
Jaeyeon Jung, Vice President and Head of SmartThings at Samsung Electronics, emphasises:
“Samsung is enhancing SmartThings Find through cross-industry partnerships to provide users with more peace of mind, no matter where they are. We are excited to offer a more convenient and intuitive travel experience through our collaboration with Turkish Airlines.”
Kerem Kızıltunç, CIO Turkish Airlines, adds:
“As an airline focused on digitalisation, we are proud to collaborate with Samsung. Their technologies will significantly improve the passenger experience. This is just the beginning of a broader transformation aimed at setting new standards in aviation.”













