Redakcja Choose TV
Roku television users were recently taken aback when it became clear that an internet connection is required to watch free over-the-air TV. This sparked quite a controversy, as antenna TV has always worked offline and without any additional requirements. Concerns also arose regarding data collection and advertising. Now the company is changing its mind and announcing a reversal of this decision. However, the issue highlights the direction in which smart TVs are headed.
Roku is withdrawing the restriction
Roku has confirmed that it plans to restore the ability to watch TV from an antenna without the need to connect to the internet. This means a return to a fundamental feature that was crucial for many users. So far, no specific date for the update has been provided, but the change has already been announced.
In recent weeks, Roku TV owners noticed that access to OTA channels, such as ABC and FOX, had been blocked without an active internet connection. This was quite surprising, as antenna TV, by definition, does not need the internet. This is precisely its greatest advantage: free access to channels without a subscription or additional services.
The change quickly sparked speculation that it was about monetising users. This included collecting data on viewed content through technologies like ACR. Roku has been developing its advertising systems for some time, introducing in-menu ads, during pauses, and even experimenting with ads overlaid on the HDMI signal.
Smart TVs Becoming More “Aggressive”
It’s not just Roku heading in this direction. More and more smart TV platforms are looking for ways to increase revenue through advertising and user data analysis. This means that televisions are no longer just devices for viewing, but are becoming part of a larger advertising ecosystem.
Although Roku is stepping back from this specific decision, the situation highlights a broader issue. Features that were once taken for granted may suddenly be restricted or changed. For users, this means one thing: it’s worth paying attention to how manufacturers are developing their devices and what plans they have for them.
source: flatpanelshd.com
