Philips 2026: We have discovered all the models. A move away from GoogleTV, Tandem OLED 2nd gen and Dolby Vision 2.

Philips has revealed its cards by presenting the latest offering for the upcoming year. The manufacturer is not only introducing the second generation of Tandem OLED panels but is also (likely) the only one on the market entering the era of Dolby Vision 2 standard in OLED televisions. The biggest surprise, however, is the complete change in software strategy – Philips is officially ending its collaboration with Google TV, opting for its own Titan OS system in all televisions.

Philips OLED951 – Tandem OLED 2nd Gen

Flagship models for this year are direct successors to last year's series 950 and 910. The heart of both televisions is the modernised Tandem WOLED 2 generation panel (also known by the technical name META 4.0 Primate RGB Tandem). The manufacturer claims that thanks to the dual emission layer, these screens will achieve an astonishing peak brightness of 4500 nits. However, one should take the claims regarding brightness with a large grain of salt. In Movie mode, both televisions will likely be able to reach brightness up to 3000 nits HDR on a 2% window.

Philips OLED911 – Tandem OLED 2nd gen + audio Bowers & Wilkins

The OLED911 model has traditionally received an integrated soundbar from Bowers & Wilkins in a 3.1 configuration and will be available in sizes from 48 to 77 inches. Meanwhile, the OLED951, lacking external audio, will debut in September in 65 and 77-inch versions. Both models support a refresh rate of 165 Hz and feature a 4-sided Ambilight system with a new AmbiScape function.

Philips OLED811 – Mid-range with brightness of 2500 nits?!

Series 8 has always been the “apple of Philips' eye” due to its price-to-quality ratio and its popularity among customers. In 2026, the OLED811 model has the chance to be such a model on the market again. It features the enhanced OLED EX panel, which, according to the manufacturer, is claimed to offer peak brightness of up to 2500 nits. This is almost a doubling compared to last year's model 810. However, once again, we caution that such claims should wait for the first tests. If these announcements are confirmed in reviews, the OLED811 could surpass the picture quality of this year’s C6 series from LG, especially in the popular sizes of 55 and 65 inches. Is the same panel used here as in the LG C6H model? Perhaps... we will check this for you soon.

The OLED811 is powered by the 10th generation P5 AI processor and, like the flagship models from series 9, offers four fully-fledged HDMI 2.1 ports with support for 165 Hz thanks to the MediaTek Pentonic 800 processor.

Philips OLED761 – Affordable OLED with SE Panel

The OLED761 model is a new addition to the budget segment, replacing the 760/770 series. As highlighted by FlatpanelsHD, this is the first Philips television to use the OLED SE (Special Edition) panel. It employs the same technology we mentioned in relation to the Panasonic Z85C model – a panel designed to be cheaper to produce while maintaining solid performance. The OLED761 is expected to reach about 1000 nits of peak brightness. This model features a 3-sided Ambilight and a slightly less efficient 7th generation P5 processor.

Philips MLED981 or RGB MiniLED

For fans of LCD technology with local dimming, Philips has prepared the MLED981 model. This is the first TV from this brand to use RGB MiniLED backlighting (others use Micro RGB) with an astonishing number of over 11 thousand (11520) dimming zones. The manufacturer highlighted in their presentation that this year they are not pushing for peak brightness (stopping at 2500 nits), focusing instead on precise control of the "halo" effect and motion artifacts. As we know from previous mini-LED models from this manufacturer, the control over local dimming was not top-notch. We hope that these words will prove meaningful in practice.

Is there a catch? Yes. Unfortunately, this TV will be available exclusively in a massive 85-inch size.

Philips PQS9001 – Series "The One" in 100 inch size

The popular series “The One” in 2026 becomes even more versatile. The PQS9001 model is an LCD matrix with quantum dots (QLED), which will debut for the first time in the brand’s history in a 100-inch size. The device supports a refresh rate of 144 Hz and offers the new Dolby Vision 2 standard. Unfortunately, the TV does not come equipped with a local dimming system.

Pentonic 800 is a massive PLUS

The introduction of the MediaTek Pentonic 800 in almost the entire Philips line for 2026 is one of the most significant changes under the hood. It’s worth recalling that last year the only models on the European market with this chipset were the Hisense U8Q and U7Q Pro. The new processor will allow Philips not only to increase the number of full-fledged HDMI 2.1 ports (from 2 to 4) but also significantly enhance computational capabilities. Our tests show that this results in a noticeable improvement in the quality of processing older signals (upscaling and noise reduction). You can already see this in our comparative tests.

Cancellation of Google TV

The most controversial decision by the manufacturer is the complete withdrawal of the Google TV system from all lines of televisions by 2026. From now on, the Titan OS system will support the entire offering, including the highest OLED series (8 and 9).

Is this a positive change? In our opinion, for now: no. Of course, you can't deny Philips that the TitanOS system is becoming more efficient year by year, however, what the competition has been working on for 10 or 15 years cannot be accomplished in just 3/4 of a year. Users who decide to purchase flagship models may miss the application library available in the Google store. And this can be very difficult to accept in the premium segment.

Philips the only OLED manufacturer with Dolby Vision 2?

Philips has become the first (and likely the only) manufacturer of OLED televisions to introduce the Dolby Vision 2 standard by 2026. This technology is expected to offer even more precise tone mapping and better dynamics in demanding HDR scenes. The only competitors to Philips with Dolby Vision 2 so far remain TCL and probably Hisense, and as we know both manufacturers do not produce OLED televisions. We have created a separate piece on Dolby Vision 2, so we won’t dwell on it.

Philips Models 2026