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TCL has started selling its TVs for 2026 in the USA and has done something unusual – the models are discounted right from the start. The new line includes both advanced miniLEDs with Super Quantum Dot technology and the first models with RGB LED. This is a clear signal that the manufacturer wants to aggressively compete in the premium market and directly compete with OLEDs.
MiniLED and RGB LED on the attack
New series, such as TCL QM8L and TCL QM7L, are developing the already well-known miniLED technology, offering a greater number of dimming zones and higher brightness. With the use of “Super Quantum Dot,” these televisions are designed to provide a wider colour palette and better contrast, bringing them closer to OLED quality. Meanwhile, the TCL RM9L model introduces a new type of RGB LED backlighting that aims to further enhance colour reproduction and image brightness. These technologies are set to be TCL's key weapon in the battle for the high-end segment.
Big discounts right at launch
What’s most surprising are the prices. TCL has decided to lower them right from the start, in some cases even by several thousand dollars compared to the suggested amounts. For instance, the largest models have been discounted by as much as $5000, while other series have seen reductions of around $1000. This is an unusual move, as typically the prices of televisions drop only a few months after launch. Such a strategy may attract customers who have been hesitant between LCD and more expensive OLEDs.
TCL clearly shows that it wants to shake things up in the premium segment by offering advanced technologies and aggressive prices right from the start. If the picture quality meets expectations, the competition could have a significant problem.
source: flatpanelshd
