Katarzyna Petru
Another Price Hike in the US – Other Countries Also in Line
Beginning on 21 October 2025, Disney+ will become more expensive in the United States. The basic plan (with ads) will cost 11.99 USD per month, while the premium ad-free package in 4K quality will rise to 18.99 USD per month.
Let’s remember that Disney+ launched in 2019 at a price of 7 USD/month – significantly underpriced to quickly build a user base. Since then, the service has seen several price increases: in December 2022, October 2023, and October 2024.
Why the next price hike?
Officially, Disney explains the changes by citing higher production and platform maintenance costs, but a new wave of criticism has emerged regarding the suspension of the Jimmy Kimmel Live show. This is the toughest PR period for the platform in years.
It’s not just Disney+ that’s getting more expensive. Netflix raised its prices in January 2025 to 8 USD/month with ads and 18 USD/month without ads. The head of HBO Max recently stated that their service is still “too cheap.” The streaming market is consequently moving towards higher subscription fees.
New Disney+ Prices in Different Regions
Region / Currency | Basic Plan (with ads) | Premium Plan (ad-free, 4K) | Notes |
|---|---|---|---|
USA (USD) | 11.99 USD / month (previously 9.99 USD) | 18.99 USD / month (previously 15.99 USD) | Official Disney announcement, effective from October 21, 2025 |
Australia (AUD) | 15.99 AUD / month (previously 13.99 AUD) | 20.99 AUD / month (previously 17.99 AUD) | Price increase from February 2025; will also affect existing subscribers at the next billing |
Eurozone (EUR) | approx. 5.99 € / month (with ads) | approx. 9.99 € / month (ad-free) | No confirmed new rates for October 2025 yet |
United Kingdom (GBP) | approx. 5 £ / month (with ads) | approx. 9 £ / month (ad-free) | Current before price increase; price changes expected after the USA |
Poland (PLN) | ~ 35–40 zł / month (estimate) | ~ 55–60 zł / month (estimate) | Official prices in PLN for October 2025 have not yet been announced |
What does this mean for users?
Disney's price increases show a clear trend: streaming services are no longer a "cheap alternative to cable". Subscriptions that started at just a few dollars are now approaching the $20 mark per month.
In Poland and Europe, the new rates will be revealed in the coming weeks – one thing is certain: it won't be cheaper.
