Katarzyna Petru
The medium and large OLED display sector is currently undergoing the most dynamic transformation in its history. According to the latest report produced by UBI Research, the year 2026 is expected to bring a continuation of the rapid growth that has made monitors the fastest-growing segment in the entire display industry.
After the groundbreaking year of 2025, in which global OLED monitor shipments increased by 64% (reaching around 3.2 million units), forecasts for 2026 anticipate maintaining momentum above 50%. This scale of expansion confirms that monitors have ceased to be merely an addition to the offering and have become a priority for the largest global companies.
New Priority Hierarchy for Samsung and LG Display
Both Korean giants have revised their strategies, shifting production capacities from the TV segment towards monitors:
Samsung Display: Focuses on mass production of QD-OLED panels. The company is deliberately increasing the share of monitors in its portfolio, as they offer higher unit prices and better margins than television panels. This is particularly evident in the premium gaming segment. This also explains the absence of an 83" QD-OLED panel in their offer.
LG Display: After systematically scaling up deliveries – from 100,000 units in 2023 to an estimated 400,000 in 2025 – the company plans further expansion in 2026. This growth is expected to be driven by acquiring new OEM customers and maximizing the utilization of existing TANDEM WOLED and OLED SE panel production lines.
If you are interested in televisions from these two manufacturers, be sure to check our list of recommended models
Samsung TVs
LG TVs
The key to the dominance of monitors over televisions lies in the technical and economic aspects. The use of "glass substrates" is significantly more profitable in this case. While the production rate for TV panels hovers around 60–80%, in the case of monitors (sizes 27 and 34 inches), it exceeds 90%. The second aspect is the profitability itself. Monitor panels offer higher profitability per screen area, which, combined with the high efficiency of production lines, makes them the most attractive product for sale.
Offensive from Chinese Manufacturers
In 2026, competition intensifies due to the activity of players from the Middle Kingdom. BOE systematically increases its supplies of IT OLED panels, while TCL CSOT implements its own inkjet printing technology (inkjet-printed OLED). The entry of these entities into the market not only enhances product diversity but will also lead to greater affordability in the long run.
This trend is expected to continue in the coming years, and OLED technology will become the standard in the premium IT segment, encompassing devices for gamers, professionals, and demanding home users.
