Katarzyna Petru
Samsung has finally taken this step. In 2026, Art Store will make its debut on OLED TVs. This service, which has been a hallmark of The Frame models for years, will allow you to turn your screen into a home gallery with access to over 5000 works of art – including the "Mona Lisa" and works by Leonardo da Vinci. OLED is no longer just a television for movies and series. Now it simply has to… look good, even when you're not watching anything.
The End of Exclusivity for The Frame
Until now, Art Store was exclusively reserved for The Frame, which are televisions designed to look like a picture hanging on the wall when turned off. The concept has proven to be popular enough that competitors have tried to copy it in various ways.
In 2025, Samsung expanded Art Store to all QLED LCD televisions and micro-LED models. Now it's time for OLEDs.
Which OLEDs will get Art Store?
In 2026, the flagship models S95H and S99H will receive access to Art Store, as confirmed by Samsung to FlatpanelsHD. These TVs utilize brighter QD-OLED panels in sizes ranging from 55 to 77 inches and Tandem WOLED in the 83-inch version.
The cheaper series S90H and S85H will not have Art Store at launch – Samsung explains this by the use of older OLED panels. The decision to introduce Art Store to OLEDs clearly shows that Samsung is no longer concerned about burn-in issues. Prolonged display of static images is not seen today as a real threat to the latest panels.
The decision to introduce Art Store to OLEDs clearly shows that Samsung is no longer concerned about burn-in issues. Prolonged display of static images is not seen today as a real threat to the latest panels.
Metal Frame and Certain Limitations
The S95H (USA) and S99H (Europe) models will feature a metal frame around the screen. It is interchangeable, although at this moment only one version is available. Samsung also notes that the unit showcased at CES 2026 may not necessarily reflect the final finish.
While the Art Store will be available with a full range of content, some automatic features known from The Frame will be missing. Images will need to be selected manually, so if the "gallery" mode is a priority for someone, The Frame remains the better choice.
Price
Currency | Monthly Price |
|---|---|
USD | 5.00 USD |
EUR | 5.00 EUR |
GBP | ~4.30 GBP |
AUD | ~7.50 AUD |
PLN | ~20–22 PLN |
The Art Store subscription costs 5 dollars / 5 euros per month.
In short – Samsung is finally opening the Art Store on OLEDs, showing that the technology has matured enough to combine the highest image quality with digital art without compromise.
Source: flatpanelshd
