Katarzyna Petru
Sony clearly indicates that it does not intend to raise the price of the PlayStation 5, even despite the increasingly expensive components. During talks with investors, the company confirmed that key components for 2026 are already secured, which reduces the risk of availability issues with the console. However, this does not mean that cost pressure has disappeared; the production of hardware is becoming increasingly expensive. Instead of passing these costs onto the price of the PS5, Sony is increasingly looking for compensation in services and subscription models.
Services Instead of Hardware Price Increases
According to information from PPE, Sony clearly outlines its plan for 2026: to maintain sales above 15 million consoles, counting on a strong boost related to the fall launch of Grand Theft Auto VI. In order not to raise the entry threshold for new players, the company does not want to change the price of the PS5 and instead shifts rising costs to digital services. In this context, PlayStation Plus is set to play an increasingly important role, as its prices are easier to adjust globally than the cost of the console itself. This is a classic strategy: hardware remains attractively priced, while real profits are expected to come from subscriptions and game sales.
Source: Guru3D, ppe.pl
