Katarzyna Petru
Samsung does not intend to yield ground to Dolby. In 2026, the manufacturer will introduce HDR10+ Advanced – a new version of its HDR standard, which aims to compete directly with Dolby Vision 2 and Dolby Vision 2 Max. So far, we have had HDR10, HDR10+, HDR10+ Adaptive, and HDR10+ Gaming. Now, a fifth variant joins the mix, going a step further — not only improving contrast and colors, but also analyzing motion, the genre of the material, and the operation of Mini LED backlighting.
What's new in HDR10+ Advanced?
According to information from Forbes, the new format brings six features:
HDR10+ Bright – boosting brightness and colors in TVs with luminance up to 4000–5000 nits;
HDR10+ Genre – intelligent image adjustment based on genre (movie, sports, series, etc.);
HDR10+ Intelligent FRC – adaptive motion smoothing depending on the scene;
HDR10+ Intelligent Gaming – real-time tone mapping for cloud gaming;
HDR10+ Local Tone-mapping – better control over Mini LED backlight zones;
Advanced Color Control – advanced color correction for wide-gamut displays.
Debut in TVs 2026
Although Samsung has not yet demonstrated the functionality of HDR10+ Advanced live, everything indicates that the first models with this standard will appear in the 2026 series TVs – likely at the CES 2026 premiere in January.
Amazon Prime Video has already confirmed support, but the rest of the partners are currently silent. It is no secret that Samsung has been avoiding Dolby Vision for years, so the new HDR10+ Advanced will likely remain exclusive to Samsung TVs for at least the first year.
HDR10+ vs. Dolby Vision – a new round
Currently, HDR10+ is supported by 174 partners, including Apple, Disney+, Netflix, TCL, Hisense, Panasonic, and many others. However, Dolby Vision 2 and 2 Max introduce a new quality in terms of so-called content intelligence — dynamic analysis of content and motion. Now Samsung is responding in kind.
