Katarzyna Petru
Hisense announces two strong new products in the premium projector segment – a completely new model XR10 and PX4-PRO, which is set to replace the current PX3-PRO. The manufacturer has already revealed some initial details, while the full technical specifications of both devices will be disclosed during the CES 2026 trade show.
The Chinese brand has been building a strong position in the projector market for years, primarily due to the TriChroma Laser technology, first presented in 2019. It is Hisense that is behind the popularization of the term “Laser TV,” the most advanced example of which is the flagship ultra-short-throw projector L9Q (2025), capable of projecting a huge image from a minimal distance from the wall.
Hisense XR10 – a new league of laser projectors
The biggest novelty in the offer is Hisense XR10, described by the manufacturer as the "first of its kind" projector, designed for movie enthusiasts expecting cinematic images without compromising on design, flexibility, and quality.
The XR10 is housed in a compact, cubic case, stylistically closer to the M and C series, yet its capabilities are clearly set to exceed previous Hisense constructions. The manufacturer suggests that the performance of the new projector can even compete with gigantic screens like the 136-inch MX MicroLED or 116-inch RGB-MiniLED, showcased earlier this year. Key technologies of the XR10:
LPU 3.0 Digital Laser Engine – the latest generation of the laser engine
pure RGB laser light source
new chipset with AI support
brightness of up to 6,000 ANSI lumens, allowing for comfortable viewing even during the day
native contrast of 6,000:1
optical zoom of 0.84x – 2.0x
image diagonal from 65 to even 300 inches
The projector utilizes 16 glass lenses ensuring high light transmission and temperature stability, as well as a new IRIS system, which dynamically adjusts the aperture and exposure depending on lighting conditions. This ensures that the image remains optimal even when viewing starts at dusk and the light in the room gradually fades. Additionally, Hisense announces:
significantly expanded coverage of the BT.2020 color space
speckle reduction at the level of 6%
four-camera system + dual TOF, which automates the process of setting up the projector
Hisense PX4-PRO – successor to the PX3-PRO from the premium range
The second novelty is the Hisense PX4-PRO, which is the direct successor to the PX3-PRO. This model is based on the latest generation TriChroma Laser and also utilizes the new IRIS system, known from the XR10. The key features of the PX4-PRO include:
resolution of 4K
3,500 ANSI lumens brightness
contrast of 6,000:1
IMAX Enhanced certification
ultra-low latency, making it an attractive choice for gamers
Although the PX4-PRO does not match the XR10 in terms of brightness and technology, it still offers very good picture quality even in brighter rooms.
Prices – what to expect?
Hisense has not yet announced official prices for the new models. In comparison, last year's L9Q currently costs around £3,999, while the PX3-PRO is about £1,799. The new projectors will certainly not be cheap, but they will still remain significantly more affordable than extremely expensive solutions like the MX MicroLED (around 100,000 USD) or Hisense 116UX MicroRGB (24,999 GBP).
Reference price estimates (current Hisense models)
Model | USD | AUD | GBP | EUR | PLN |
|---|---|---|---|---|---|
Hisense L9Q | ~5,100 | ~7,800 | 3,999 | ~4,650 | ~19,900 |
Hisense PX3-PRO | ~2,300 | ~3,500 | 1,799 | ~2,100 | ~9,000 |
Hisense MX MicroLED | 100,000 | ~155,000 | ~78,000 | ~92,000 | ~400,000 |
Hisense 116UX MicroRGB | ~31,500 | ~48,500 | 24,999 | ~29,000 | ~125,000 |
Prices are for reference only and serve solely for segment comparison – official amounts for XR10 and PX4-PRO will be announced at CES 2026.
