Katarzyna Petru
Samsung Electronics has once again found itself among the most recognizable brands in the world. According to the latest Interbrand report “Best Global Brands 2025”, the Korean giant ranks 5th – for the sixth consecutive year – with a brand valuation of 90.5 billion dollars. It is the only Asian company that has maintained its position in the global top five alongside Apple, Microsoft, Amazon, and Google.
AI at Every Level of Business
Interbrand highlighted several key factors that influenced the growth of the Samsung brand value:
Enhanced competitiveness in artificial intelligence – both in the mobile and hardware segments,
Integrated user experiences – thanks to the connection of devices within the SmartThings ecosystem,
Investments in AI semiconductors, which drive the development of cloud, mobile devices, and physical computing,
Focus on a customer-centric strategy and transparent brand communication.
“Through AI innovations and open collaboration, we want more and more people to be able to use artificial intelligence in their daily lives,” said Won-Jin Lee, president of the Global Marketing Office at Samsung Electronics. “We will continue to focus on solutions that bring real benefits to users – from health to safety – to make Samsung an even more beloved brand.”
Galaxy AI, Vision AI, Bespoke AI – three pillars of "Innovation for All"
Samsung consistently implements its vision of "Innovation for All", aimed at democratizing artificial intelligence.
This year, the company expanded access to Galaxy AI – the AI assistant built into smartphones – which is expected to reach 400 million devices by the end of the year.
In the consumer electronics (CE) segment, Vision AI technologies are being developed for televisions and monitors, as well as Bespoke AI in home appliances that analyze users' daily habits to save time and energy.
Collaboration with external partners has also allowed for the creation of more personalized AI experiences, secured by Samsung Knox – one of the most secure data protection platforms on the market.
Semiconductors and Next-Generation Networks
In the semiconductor segment, Samsung is developing a wide portfolio of products for cloud and local devices, including HBM, DDR5, LPDDR5X, and GDDR7 – technologies that meet the rapid increase in demand for AI computing power.
Meanwhile, the Networks division strengthens the company's position in AI-powered vRAN and Open RAN, works on 6G standardization, and develops technologies for streaming and gaming with ultra-low latency.
Televisions, Home Appliances, and Mobile Devices – AI in Practice
Smartphones and wearables: Galaxy AI, Z Fold7, Z Flip7, and new Samsung Health features show how AI can support everyday life – from privacy to health.
Televisions and monitors: Samsung strengthens its leadership position with Vision AI, services like The Frame / Art Store, and the expanding TV Plus platform.
Home Appliances: Bespoke AI devices combine performance, energy efficiency, and personalization – from refrigerators to washing machines – creating a cohesive, intelligent home.
Samsung maintains a pace that is hard to beat
Thanks to a coherent ecosystem of products, an open approach to collaboration, and real implementations of artificial intelligence, Samsung not only maintains a high position in the Interbrand ranking but also sets the direction for the entire industry.
In a world where AI often sounds like a marketing slogan, Samsung demonstrates that innovation can truly be for everyone – from Galaxy users, to gamers and movie buffs, to those who simply want their washing machine to think for them.
