Katarzyna Petru
LONDON, September 17, 2025 – LG Electronics has announced a new, multi-year collaboration with one of the most important cultural institutions in the world – the National Gallery in London. The Korean company will become the official partner of the Modern and Contemporary Art gallery located at Trafalgar Square.
Classical Art in Dialogue with Modernity
As a partner, LG will support ongoing and upcoming artistic projects – from artist residencies to conversations and debates, to new commissions for works. The National Gallery has aimed for years to present contemporary art in the context of its historical collection, and OLED technology is set to play a significant role in this process.
LG OLED ART – technology in the service of culture
The new collaboration is a continuation of LG's efforts in the world of art. For four years, the company has been a global partner of the Frieze fairs in Los Angeles, London, New York, and Seoul. This year, audiences could admire the works of Park Seo-Bo in Seoul and Suh Do-ho in London, among others.
– “We are proud to support the National Gallery at a time when modern and contemporary art meets the digital future. Through OLED technology, we can collaborate with visionary artists and redefine the gallery experience for future generations,” emphasizes Kate Oh, head of experiential marketing at LG.
Sir Gabriele Finaldi, director of the National Gallery, adds: – “Collaboration with LG opens up new possibilities for us. Innovative technologies will allow for a fresh perspective on our masterpieces and enliven the dialogue between the past and the present. We are excited to inspire the audience together to make new discoveries.”
LG Gallery+ – art in the living room
In September, LG also introduced a new service LG Gallery+, a curatorial platform that brings art and images into home spaces. The collection includes over 4,000 selected graphics, photos, movie scenes, and works inspired by games. With personalization and intelligent adaptive features, each user can create their own atmospheric gallery on the television screen.
Among the available works, we also find classics from the National Gallery, such as Wheatfield with Crows by Vincent van Gogh and Bathers at Asnières by Georges Seurat. This is a step towards making art more accessible – not only in museums but also in everyday life.
