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LG Electronics may start using Samsung Display panels, which would have been unthinkable just a few years ago. According to leaks, these are 27-inch QD-OLED 4K 240Hz panels that are expected to make their way into LG monitors by the end of the year. This is an interesting move, as until now LG has mainly relied on its own WOLED technologies, and now it seems they want to expand their offerings and reach for solutions from competitors.
LG may combine QD OLED and WOLED to better tailor monitors for different applications and market segments
In practice, it's not about abandoning its own panels, but rather a strategy of "mixing technologies." LG Display is developing its WOLED, but Samsung's QD-OLED has its advantages, particularly in brightness, colors, and gaming applications. If LG begins to use both technologies, it may better match products to different users – for example, some models for gaming, others for work or multimedia. Already, companies like ASUS and Dell are using QD-OLED panels, so LG may simply not want to be left behind.
Collaboration between LG and Samsung shows how significant pressure from China is changing the display market
Not long ago, LG and Samsung were direct competitors, but the situation is changing. Growing competition from Chinese manufacturers is causing the Korean companies to start collaborating rather than just competing. Earlier, Samsung Electronics used LG panels in its TVs, and now a move in the opposite direction is possible. This shows that OLED is becoming a key technology of the future, and the companies want to strengthen their market position together.
If LG actually starts using QD-OLED from Samsung, it could be a big change for the monitor market. A greater choice of technology means better products and more competition, especially in the premium segment.
source: flatpanelshd.com
