Katarzyna Petru
Initially presented at the CES 2025 trade show in January, the 136-inch Hisense TV with true Micro-LED technology has just gone on sale in the USA. The model designated as Hisense 136MX is priced at $100,000 and is available exclusively through specialized dealers. Micro-LED is a self-emissive technology, similar to OLED, but without the use of an LCD panel. Each diode acts as an individual subpixel, allowing for extremely high brightness, perfect black levels, and very high contrast.
In comparison, a 4K Micro-LED TV consists of 24.88 million subpixels (3840 × 2160 × 3), divided into red, green, and blue diodes. However, the scale of the technology involved still translates to very high production costs.
10,000 nits and full HDR
According to Hisense's declaration, the 136MX offers:
up to 10,000 nits peak brightness,
95% coverage of the BT.2020 color space,
native contrast of 1,000,000:1.
The specification also includes:
refresh rate of 120 Hz,
support for VRR,
formats Dolby Vision and HDR10+,
3 HDMI 2.1 ports,
Filmmaker Mode,
system Vidaa OS.
This is a set of features that places the television in the absolute top league – both in terms of image and compatibility with modern signal sources.
It's not cheap – but it's cheaper than the competition
Although the amount of $100,000 sounds extreme, Hisense has priced its 136-inch Micro-LED quite aggressively compared to the competition:
Samsung – 110” Micro-LED for about $155,000,
Samsung – 89” Micro-LED for about $100,000,
TCL – 163” Micro-LED for about $110,000,
LG – 136” Micro-LED for even $300,000.
In this context, the Hisense 136MX stands out as one of the "cheapest" Micro-LED televisions in such a large size – although it is still strictly a luxury product.
Micro-LED still far from the mass market
The Micro-LED technology has been heralded for years as the successor to OLEDs. However, eight years after the launch of Samsung The Wall, the industry has still not been able to significantly reduce production costs.
As of now, Micro-LED remains the domain of ultra-expensive premium installations – luxury home theaters, residences, and commercial applications. Hisense 136MX, however, shows that manufacturers are slowly approaching more "affordable" price levels in this segment.
