Katarzyna Petru
In times when more and more publishers are raising game prices to levels of 80 or even 90 dollars, EA has decided… to do nothing. And that's fine. The company has just revealed its financial results for the first quarter of fiscal year 2026, which turned out to be better than analysts had expected – 1.3 billion dollars in revenue, which is nearly 5% more than anticipated and 3% more than last year. And this is just the beginning.
EA is not following in Nintendo's footsteps. Players can breathe easy
Fans of Battlefield, The Sims, and "skate." can sleep soundly. EA CEO Andrew Wilson clearly stated during a Q&A session with investors that the company is not planning any changes to its pricing policy:
“We are not currently considering any changes regarding pricing, but it is worth noting that we already offer a very wide range of models depending on the product. From F2P games to premium and deluxe editions – our goal is to cover the entire price spectrum to best meet players' needs.”
Sounds like PR talk? Maybe a little. But if it means that "Battlefield 6" won't cost $89.99 like some new titles on the Switch, it's hard to complain.
Battlefield 6 – EA doesn’t want to scare away with the price
This move may be more thoughtful than it seems. Battlefield 6 is their biggest upcoming release, and it’s clear that EA wants as many people as possible to hop on this train right from the start. A higher price could effectively turn away some players, especially after the mixed reception of previous installments in the series.
It should also be noted that EA is balancing different distribution models – alongside traditional releases, we have deluxe editions, F2P games, and the EA Play subscription. So – something (theoretically) good for everyone.
Multiplayer presentation tomorrow
For dessert – tomorrow (August 1st) we will finally see more of Battlefield 6. The multiplayer mode showcase is scheduled in several cities: Los Angeles, Berlin, Paris, and London. The online broadcast will start at 8:30 PM Polish time and you will be able to watch it on YouTube and Twitch among others. Prepare the popcorn.
