Katarzyna Petru
TCL is quietly but clearly changing its sound strategy in its top TVs. The new models of the C series – C7K, C8K, and C9K – no longer use Onkyo audio systems, which until now were present even in flagship series. Instead, the Chinese giant is entering a new phase of collaboration with the legendary Danish brand Bang & Olufsen. This is another move aimed at raising TCL's prestige and positioning the brand higher in the eyes of more demanding customers.
This change is not accidental – Bang & Olufsen is a manufacturer of audio systems, with prices that can exceed the value of many premium-class televisions. The brand is known for its manual sound tuning and obsessive attention to detail – and it was its acousticians who were to co-create the sound of the new C series TVs.
Can a TV sound like a stereo system?
The introduction of the "Audio by Bang & Olufsen" logo is a clear signal: TCL wants to compete not only in picture quality but also in sound. Does this mean that the new C9K or C8K models will sound like a home stereo system? Not necessarily – you can't cheat physics. Integrated speakers, even if better tuned, still won’t match full-fledged external systems.
But! Such collaboration is a step in the right direction. The sound from the new TCL models should be noticeably better than before, with more space and precision – especially if one has previously used built-in speakers without external support.
Collaborations That Make a Difference (and Impress)
Is it just marketing or a real change in quality? Probably – a bit of both. TCL doesn't pretend to defy physics – but shows it wants to play in a higher league. The partnership with a brand associated with luxury and design is impressive and has the chance to attract the attention of those looking for something more than "just a television."
Of course, if you care about maximum audio experiences, it is still worth considering external solutions – even from the list of our recommended soundbars, which will elevate any movie or gaming session to a higher level. But the mere fact that brands like TCL and Bang & Olufsen are collaborating in the home theater space is a good sign: standards are rising, and competition works in favor of the viewers.
So, what does this mean for the customer?
TCL is replacing Onkyo with Bang & Olufsen in the C7K, C8K, and C9K series. This is more than just a logo change – it’s a move that could bring the sound from the TV closer to a level that was previously reserved for expensive external systems. It won’t replace a good soundbar, but it may be sufficient for those who appreciate minimalism and quality in one.
