Paweł Koper
A year ago, Apple Immersive Video was merely a showcase of possibilities – available only in a few original productions, on equipment that costs more than many TVs, consoles, and laptops combined. Now everything is starting to change. During the WWDC 25 conference, there were specific declarations: Apple is opening its format to external creators. This means one thing: content will finally start to increase.
Vision Pro is just the beginning
If you haven't yet had the chance to test Apple Vision Pro with such material, it's worth checking out the Apple Store. The scene from the film Wild Life, where we come face to trunk with African elephants, is one of those moments when technology can really impress. And I mean seriously.
Technology from Another Planet
There's no denying it – Immersive Video is not "just another format." Here, every frame is a massive dose of data: 8160 × 7200 pixels per eye, 90 frames per second, a full 180 degrees, all in 3D. The files weigh tons, and to create them, you need a special camera Blackmagic URSA Cine Immersive. The cost of such a toy? 30 thousand dollars.
There will also be support for dynamic aspect ratio changes – something that has so far been reserved for IMAX screenings. Apple will allow films to smoothly transition between formats, for example, from 2.76:1 to 1.78:1, without black bars appearing. These minor tweaks may seem technical, but it's precisely these that make a difference when the goal is full immersion in the story.
Canal+ enters the game
For now, we know one partner – Canal+ announced a documentary about Johann Zarco's victory at the French GP 2025. But looking at the close relationship between Apple and Disney, one can guess this is just the beginning. Especially since in the latest version of visionOS 26, Apple announced broader support for spatial content – playback from Safari, AVKit, WebKit, or RealityKit will become a daily occurrence, not just a curiosity for the few.
Is Apple Opening Up to the Future?
Is Apple planning to make its format available on other VR goggles? For now – no. Is that good? For Vision Pro users – absolutely. For the entire industry? At a time when most platforms are struggling to recreate classic cinema in virtual form, Apple is trying to create a completely new experience. The only question is whether there will be creators who will truly take advantage of it.
Source: FlatpanelsHD, Apple WWDC 25
