- Matching (Score)
- Our verdict
- Competing TVs
- TV appearance
- Where to buy
- Contrast and black detail
- HDR effect quality
- Factory color reproduction
- Color reproduction after calibration
- Smoothness of tonal transitions
- Image scaling and smoothness of tonal transitions
- Blur and motion smoothness
- Console compatibility and gaming features
- Input lag
- Compatibility with PC
- Viewing angles
- TV efficiency during daytime
- TV features
- Apps
- Playing files from USB
- Sound
- Details about the matrix
Complete the survey to find out the result
Panel type: LCD VA Odświeżanie: 144Hz Brand: HISENSE Resolution: 3840x2160 System: VIDAA Model year: 2025
Hisense has decided to launch two versions of the U7 series television this year – the U7Q and the U7Q PRO. In this review, we take a look at the U7Q model, which is the natural successor to last year's U7NQ. How does its picture quality compare to the competition and last year's model? Can it still be a good choice for gaming and movies? You will find out in our review.
HISENSE U7Q - Our verdict
7.2
Overall rating
The Hisense U7Q is one of the most interesting Mini-LED televisions in its price segment, clearly demonstrating that Hisense is beginning to make a mark in the market not only through its price-to-performance ratio but also due to its increasingly refined picture quality. Let's start with what truly impresses: the contrast and black levels are at a level that not long ago was unattainable in this price range. Combined with smooth tonal transitions, solid brightness, and a fast 144 Hz panel, the U7Q becomes a television that excels in both movies and gaming. Gamers will find almost everything they could expect here – variable refresh rate (VRR) support, automatic low latency mode (ALLM), very low input lag, and even 240 Hz in Full HD. All of this makes the U7Q compatible with both next-gen consoles and PCs. However, there are some weaker points. With HDR content, one might say: "untapped potential" – you might ask why? The television, due to its algorithms, dims small bright elements or over-emphasises them, which can ruin the viewing experience. There is also a lack of support for HGiG, a feature that would allow for better calibration of the console with the television regarding HDR. In summary, briefly – the Hisense U7Q is a very versatile and complete television that has its imperfections but makes up for them in many key aspects. For gamers, for the occasional movie viewer, for someone looking for good equipment for everyday use – it is one of the most cost-effective offerings in 2025. You just need to know what compromises you are signing up for – and then it will be hard to be disappointed.
Advantages
Great contrast and deep blacks
Very good fluidity of tonal transitions (close to reference level)
High brightness
Support for 4K 144 Hz and even 240 Hz in Full HD
VRR, ALLM, G-SYNC – a complete package for gamers
Low input lag
Pleasant sound with light bass
Many classic TV features built into the VIDAA system
Disadvantages
No support for HGiG (makes setting HDR on consoles difficult)
Brightness management issues
Poor viewing angles – typical for VA panels
Closed VIDAA system – lack of certain applications
Movies and series in UHD quality6.6
Classic TV, YouTube6.8
Sports broadcasts (TV and apps)6.5
Gaming on console8.0
TV as a computer monitor8.8
Watching in bright light6.2
Utility functions9.0
Apps7.7
Sound quality7.8
Complete the survey to find out what fits your preferences
HISENSE U7Q - Competing TVs in this price range
HISENSE U7Q - TV appearance
HDMI inputs: 2 x HDMI 2.0, 2 x HDMI 2.1 (48Gbps) Other inputs: RCA (Chinch) Outputs: Toslink (Optical audio), eARC (HDMI), ARC (HDMI), Mini-Jack (Headphones) Network Interfaces: Wi-Fi 2.4GHz, Wi-Fi 5GHz, Ethernet (LAN) 100Mbps
Build quality: Good
Stand type: Central
Kolor ramki: Graphite
- Regulacja podstawy: stand-Fixed
- Montaż na płasko: Nie
- Akcesoria: accessories-Stand
The Hisense U7Q, even though it is the 'standard' version without the PRO suffix, visually resembles its more advanced variant very closely. The constructions are almost identical – the differences mainly boil down to the base. The U7Q model is also equipped with a central stand; however, in this case, it has a slightly higher clearance, which may be a deliberate move by the manufacturer to make it easier to distinguish between the two models – as they are indeed very similar in appearance! The television gives a solid impression. During testing, we did not notice any flexing or cracking typical of cheap plastic – the whole thing looks neat and stable. One minor note could be made regarding the rather 'plump' construction – the back of the casing is noticeably thickened, which means it cannot be mounted very close to the wall. Apart from this aspect, we evaluate the build quality positively.
Buy in the best price
Select size:
HISENSE U7Q - Contrast and black detail
7.5/10
Local dimming function: Yes, number of zones: 220 (10 x 22)
Result
278,000:1
Result
28,800:1
Result
11,100:1
Result
10,800:1
Result
6,250:1
Visibility of details in the lights:
The U7Q is a television with Mini-LED backlighting – just like the PRO version. The difference? The version without the suffix simply has fewer dimming zones. In our 65-inch model with a VA panel, we counted 220 of them. And although this doesn't make as much of an impression as in the U7Q PRO, it still looks very good on paper for this price range. Alright, but how does it perform in practice? Surprisingly well. The contrast in the U7Q can reach as high as 300,000:1, which gives a really solid black effect. In many scenes, it's hard to find fault – the picture has depth, and the highlights are well separated. Of course, Mini-LED is not OLED – so there are certain limitations. In very challenging scenes with a lot of dark details, the television sometimes either "eats" them, leaving a nice black, or slightly brightens the background, which can cause a halo effect. This is normal in this technology, and one must take it into account. Despite these minor drawbacks – the contrast in the U7Q performs really well.
HISENSE U7Q - HDR effect quality
4.4/10
Supported formats: HDR10, HDR10+, Dolby Vision, Dolby Vision IQ, HLG Color gamut coverage: DCI P3: 93.5%, Bt.2020: 70.5%
Luminance measurements in HDR:
Result
521 nit
Result
160 nit
Result
351 nit
Result
98 nit
Result
674 nit
Since the algorithms responsible for blacks are performing quite well, we expected a similarly good effect regarding brightness and overall HDR quality. Unfortunately – here we have to disappoint you a bit.
The U7Q is a sufficiently bright television – under the best conditions, it can achieve around 800 nits, which indeed impresses on some scenes, especially in scenes like those from the film The Meg. Bright areas can shine, and the HDR effect is noticeable. The problem arises when there are very small, bright elements on a dark background – for example, in Sicario 2 or in the second scene from the film Life of Pi. In such moments, the dimming algorithms work too aggressively. Yes, the blacks look great then, but the brightest points can almost completely disappear, causing the HDR effect to vanish and the details to be barely visible. It's just the nature of this technology in this price segment.
As a consolation, it's worth mentioning that the U7Q is marketed as QLED (in practice, a PFS layer is used, which works very similarly), and it is indeed capable of displaying a wide colour palette – a DCI-P3 coverage of around 94% is a very good result for this class.
Scene from the movie “Pan” (about 2800 nits)
Scene from the movie “Billy Lynn” (about 1100 nits)
Despite quite average results concerning standard HDR content, we did not expect miracles in the most challenging conditions, namely scenes prepared with the highest image quality. And here... a pleasant surprise. The U7Q managed to extract a lot of detail – even if the image occasionally seemed overly bright, causing the colours to lose some saturation and the overall appearance to deviate from the original directorial vision. Nevertheless, the final effect was quite good, and the television did not lose the most important information in difficult shots. It might have been even better if the HDR dynamic tone mapping function had been properly implemented. Unfortunately – turning it on only worsens the situation. Instead of helping, it boosts brightness even more, which ultimately ruins the image balance. For this reason, it is definitely not worth using.
HDR luminance chart:
Luminancja HDR
Luminance of RGB colors
The U7Q, like most Hisense televisions, supports all popular HDR formats – we have the standard HDR10, as well as HDR10+ and Dolby Vision, which are formats with dynamic metadata. And truly – the difference is significant between these formats in the case of the U7Q. Displaying the same scene in two versions – once in HDR10 and once in Dolby Vision – the perception can change dramatically. Our favourite horse test looked much better in Dolby Vision – more details, better depth, and this is not only in the foreground but also in the background. Of course, there is still a long way to perfection, but dynamic metadata really saves this television. If you have a choice – it is definitely worth watching in Dolby Vision, and this should not be a problem, as most content on streaming platforms (like Netflix, Disney+ or Apple TV) is available in this format.
Static HDR10
Dynamic: Dolby Vision
Factory color reproduction
6.3/10
We tested the U7Q in the best possible picture mode, which is Filmmaker Mode. This is the mode that is supposed to provide the most "filmic" and creator-intended experience – right out of the box. Unfortunately… even this professionally sounding name does not guarantee a perfect picture.
In our unit, the problem lay in the incorrectly set white balance. Both in HD and 4K content, the picture had too much blue and red, which caused the screen to take on a slightly rosy tint. It didn't look terrible, but it was noticeable – especially in bright scenes and white backgrounds. This alone could perhaps be forgiven, but the biggest problem is managing brightness in HDR content. The EOTF curve from measurements confirms what we saw earlier during scene tests: the television can overly darken the smallest bright elements, causing them to nearly disappear, or on the contrary – excessively brighten the brightest ones, which affects the naturalness of the picture.
Color reproduction after calibration
7.4/10
Thanks to specialised tools, we managed to correct the colour quality in SDR content to nearly perfection. In materials with lower dynamic range, the delta E errors dropped below 0.5, which can be regarded as an almost reference result. The picture on television, YouTube, or classic Full HD looks really very good after calibration. Alright – but where did we not manage to improve the image so easily? Primarily, it concerns HDR quality content. Although we managed to somewhat 'tame' the white balance and eliminate pink tints in most scenes, unfortunately, we no longer had full control over brightness management. We set the local dimming settings according to the best observations – SDR: Medium, HDR: High – but the U7Q still did everything a bit its own way. There were still cases of excessive dimming or brightening of details that calibration simply could not eliminate. And although the overall reception of the content is significantly better, one must reckon that the U7Q will always have something to say at the end with an 'but'.
HISENSE U7Q - Smoothness of tonal transitions
9.9/10
The U7Q performs remarkably well when it comes to tonal transitions – we can confidently say that it is at an almost reference level, which is why this television receives one of the highest possible ratings in this category from us. Colour blending is smooth, clean, and without visible bands. In the majority of scenes, everything looks simply perfect, and any minor imperfections may only appear in very specific shots – although we hardly noticed any during our tests.
Image scaling and smoothness of tonal transitions
6/10
Smooth transition function
Image without overscan on the SD signal
There are situations where we would like to smooth out tonal transitions a bit, especially in older materials – those with limited source quality. The U7Q is equipped with a feature called "Smooth and Gradient Image," but unfortunately... it works very poorly. In the "Low" option, the effects are practically unnoticeable, and other settings smooth details but do not improve tonal transitions. The only positive aspect is that the feature does not interfere with film grain, so it does not ruin the natural structure of the image.
Fortunately, upscaling content performs quite well. The image is not excessively sharpened, and there is no artificial clarity – and although it is known that this is not the level of high-end televisions, the U7Q handles displaying really old content in a completely acceptable manner without any issues.
HISENSE U7Q - Blur and motion smoothness
7.5/10
Maximum refresh rate of the panel: 144Hz
Film motion smoothing option: Yes
Blur reduction option: Yes
BFI function 60Hz: Yes, 120Hz (double contours)
BFI function 120Hz: Yes, 240Hz (double contours)
Brightness drop with BFI: 77%
U7Q is indeed a very fast television, just like its more powerful version "PRO". At a resolution of 4K, it supports up to 144 Hz refresh rate, and if someone wants even more – in Full HD, you can achieve up to 240 Hz! This will mainly benefit PC gamers, but it is worth appreciating – it is a rarely seen feature in this price segment. Right from the start, it is clear that the U7Q has been designed with dynamic content in mind, such as games or sport. In films, we are not left "out in the cold" either – the U7Q offers an "Ultra Motion Smoothness" feature, where using two sliders you can adjust whether you prefer a smoother, theatrical image or something closer to a cinematic style with a visible film frame. It is good that, as with most manufacturers, we have a choice here as well and can adjust it to our own preferences.
Blur (native resolution, maximum refresh rate):
Blur (BFI function enabled):
Smużenie (1080p 240Hz):
Motion blur on the U7Q is slightly visible, especially in darker scenes where a subtle "trailing" effect of objects may occur. In our test with UFO (the classic "fuoldik") at 120 Hz and 240 Hz content, we did not notice any serious issues – everything appeared smooth and without significant distortions.
If someone wishes, they can try to further reduce motion blur using the BFI (Black Frame Insertion) feature. Unfortunately, as is often the case, the side effect is a massive drop in panel brightness and the appearance of ghosting edges. In practice, this means that we treat BFI on the U7Q more as a curiosity than a real practical feature.
HISENSE U7Q - Console compatibility and gaming features
8.5/10
- ALLM:
Yes
- VRR:
Yes
- VRR range:
48 - 240Hz
- Dolby Vision Game Mode:
Yes
Correct implementation of HGIG:
No - 1080p@120Hz:
Yes
- 1440p@120Hz:
Yes
- 4K@120Hz:
Yes
- Game bar:
Yes
The Hisense U7Q is a television designed with gamers in mind – and this is immediately evident from its gaming capabilities. It has practically everything you could wish for: variable refresh rate (VRR) – check, automatic game mode (ALLM) – check, and on top of that, high refresh rates of up to 240 Hz in Full HD and support for various resolutions, not just 4K. This is truly a great set of features that makes the U7Q perform well both in fast-paced first-person shooters on consoles and in more demanding titles on PC. Of course – as with most Hisense models – there is a lack of proper implementation of the HGiG feature. It's a shame because HGiG allows console brightness to be matched to a specific television, which in practice makes displaying HDR games according to the creators' intent much easier. Without this, you simply have to reckon with certain limitations in the final HDR image in games.
HISENSE U7Q - Input lag
9.7/10
The input lag on the U7Q is really impressive. With 120 Hz content, we measured around 9 ms, and with 60 Hz – around 17 ms. These are exceptional results that make the television excellent for even dynamic games requiring quick reactions. It's hard to criticise anything here. Of course, as is often the case, the Dolby Vision mode in games seems to be a bit slower compared to classic SDR or HDR. This will be particularly noticeable for users of Xbox Series X/S consoles, which are the only ones supporting Dolby Vision Gaming. Fortunately, the input lag remains below 30 ms, so in practice, this is still an acceptable level even for more demanding gamers.
| SDR | HDR | Dolby Vision |
|---|---|---|
| 1080p60: 17 ms | 2160p60: 17 ms | 2160p60 DV: 28 ms |
| 1080p120: 9 ms | 2160p120: 9 ms | 2160p120 DV: 19 ms |
| 2160p60: 17 ms | ||
| 2160p120: 9 ms |
HISENSE U7Q - Compatibility with PC
8.8/10
Chroma 444 (maximum resolution and refresh rate): Yes
Font clarity: Very Good
Readability of dark text and shapes: Good
Input lag in PC mode (4K, maximum refresh rate): 9ms
Matrix subpixel arrangement: BGR
Max refresh rate: 144Hz
G-Sync: Yes
The U7Q communicates excellently with the computer. For gamers, this is great news – we have high refresh rates, low input lag, and G-SYNC support, making gameplay from a PC pure enjoyment. But the U7Q also performs well in everyday tasks. If someone uses the computer for word processing, browsing the internet, or office work – there’s nothing to complain about. The TV correctly handles chroma 4:4:4, so fonts look sharp and clear, without blurriness or odd contours. Both small and capital letters are simply readable – just as it should be.
HISENSE U7Q - Viewing angles
3/10
Brightness drop at an angle of 45 degrees: 74%
The viewing angles on the U7Q are rather poor – this is simply characteristic of VA panel qualities. Directly in front, everything looks very good: blacks are deep, colours are saturated, and contrast is high. However, just moving slightly to the side causes the picture to start losing quality – colours become washed out, and blacks begin to resemble dark grey. Compared to televisions with IPS panels, the U7Q performs worse, although on the other hand, it makes up for it with better contrast and deeper blacks.
HISENSE U7Q - TV efficiency during daytime
6.2/10
Matrix coating: Satin
Reflection suppression: Good
Black levels during daytime: Good
The U7Q performs quite well in a sunlit room. The brightness in SDR mode averages around 520 nits, which practically means that even on a sunny day, it is easy to comfortably watch television – without the feeling that everything is drowned in reflections. Additionally, thanks to the satin coating on the panel, the television does a good job of suppressing reflections.
Matrix brightness
Average luminance SDR
Hisense U7Q: 519 cd/m2
HISENSE U7Q - TV features
9/10
System: VIDAA
System performance: Good
- HDMI inputs: 2 x HDMI 2.0, 2 x HDMI 2.1 48Gbps
- Other inputs: RCA (Chinch)
- Outputs: Toslink (Optical audio), eARC (HDMI), ARC (HDMI), Mini-Jack (Headphones)
- Network Interfaces: Wi-Fi 2.4GHz, Wi-Fi 5GHz, Ethernet (LAN) 100Mbps
- TV reception: DVB-T, DVB-T2, DVB-S, DVB-S2
Classic features:
- Recording to USB (terrestrial TV): Yes
- Recording programming: Yes
- Picture in Picture (PiP): No
- RF remote control (no need to aim at the screen): RF
- Backlit remote control: No
- Teletext: Yes
- Audio only mode: Yes
- Possibility to connect Bluetooth headphones to the TV: Yes
- Possibility to simultaneously use Bluetooth headphones and the TV speaker: Yes
Smart features:
- AirPlay: Yes
- Screen mirroring (Windows Miracast): Yes
- Wyszukiwanie głosowe: No
- Voice search in native language: Yes
- Ability to connect a keyboard and mouse: Yes
Classic features of U7Q
Hisense U7Q has quite a lot to offer when it comes to classic TV features. You can record programmes to USB, connect external devices via Bluetooth without any hassle, and the interface – such as the EPG – is clear and easy to read. It may sound like something mainly appreciated by seniors, but the truth is that U7Q has practically everything needed for watching traditional television. The only thing missing here is the PiP (picture-in-picture) feature.
Smart TV U7Q: Vidaa
As for Smart features, the U7Q runs on the proprietary VIDAA system. And it must be admitted – it operates really smoothly. Voice search in Polish? No complaints. AirPlay and screen mirroring? They work without any issues as well. Of course, one must be aware that VIDAA is a closed system, so – as is often the case – it lacks some popular applications, especially those related to music. Therefore, before purchasing, it is worth checking whether all the applications you use regularly are available.
HISENSE U7Q - Apps
7.7/10
HISENSE U7Q - Playing files from USB
8.2/10
| Maximum photo resolution: | Supported photo formats: |
|---|---|
| 4 Mpix | JPEG |
| 6 Mpix | HEIC |
| 8 Mpix | PNG |
| 10 Mpix | GIF |
| 12 Mpix | WebP |
| 16 Mpix | TIFF |
| 20 Mpix | BMP |
| 24 Mpix | SVG |
| 28 Mpix | |
| 32 Mpix |
The built-in player in the U7Q fully meets the needs of most future users. The television handles Polish characters effortlessly and supports most popular video, audio, and image formats. If we had to nitpick, it would only be about the limited support for certain image resolutions – there are instances when files from a camera are not displayed correctly. So it's worth keeping this in mind if you plan to present photos straight from a DSLR or phone.
HISENSE U7Q - Sound
7.8/10
7.8/10
Subjective sound quality
Supported codecs
(TV speakers)
Dolby Digital Plus 7.1
Dolby True HD 7.1
Dolby Atmos in Dolby Digital Plus (JOC)
Dolby Atmos in Dolby True HD
DTS:X in DTS-HD MA
DTS-HD Master Audio
Supported codecs
(external HDMI eARC audio)
Dolby Digital Plus 7.1
Dolby True HD 7.1
Dolby Atmos in Dolby Digital Plus (JOC)
Dolby Atmos in Dolby True HD
DTS:X in DTS-HD MA
DTS-HD Master Audio
Sound is one of the bigger advantages of the U7Q. The television sounds really pleasant – there is a slightly noticeable bass, good tone balance, and definitely something more than just for "daily news watching." You can easily play music on it and simply sit back and enjoy the sound – of course in an entertaining form, not an audiophile one 😉. Full support for the most important audio codecs also deserves a big plus, as they worked flawlessly. A small exception is Dolby Atmos in TrueHD version, which didn’t fully play when connected to the home cinema, so if someone uses this format – it’s worth keeping in mind – it might be a software issue.
HISENSE U7Q - Details about the matrix
Software version during testing: V0000.09.01T.P0523
Panel uniformity:
Backlight Type: Mini-LED PFS LED
Founder and originator of the "ChooseTV" portal
Journalist, reviewer, and columnist for the "ChooseTV" portal
See articles related to Hisense U7Q:
Shopping Reviews
Hisense televisions on sale – which models from 2024 are wor...
5/28/2025
