TCL C7K / QM7K 55"-85" vs Philips OLED770

In terms of brightness, the models ranging from 55 to 85 inches in the C7K series are truly impressive. Under the best testing conditions, the 65-inch screen reached over 1200 nits, which in practice means that the brightest scenes can shine with almost cinematic brilliance. These are not just dry numbers from measurements – during viewings, the white skies, explosions or reflections of light on water looked extraordinarily striking, often giving the impression that the television exceeded its price class. This is particularly effective in scenes with large areas of brightness, where the screen is filled with intense light – such as in sunlit shots or during dynamic action sequences. Viewers seeking strong HDR will definitely be satisfied.

However, scenes that require precise control of the backlighting – with small points of light on a dark background – prove to be more challenging. Here, the C7K, despite having over a thousand zones, still dims the brightness to maintain deep blacks. The effect is that in films like Sicario 2 or Life of Pi, some details, like a distant lantern or single reflections, can be less distinct or blend into the surroundings. This is a compromise inherent in MiniLED technology – it provides excellent image depth and blacks at a level that ordinary LCDs do not offer, but this comes at the cost of limited visibility of the finest lights.

The Philips OLED770 does not attempt to compete with the brightest OLEDs on the market, and it would be difficult to expect that, as it is the entry-level model in Philips' range for 2025. In our measurements, it reached a maximum of around 700 nits, which allows enjoyment of HDR effects in scenes where light appears sporadically – for example, in the flash of headlights or a starry sky. In such moments, the image can truly be stunning. However, it is different when there are more bright elements on the screen. The television, like many cheaper OLEDs, limits luminance in those situations, causing the entire image to noticeably dim. This was best observed in a scene from the film The Meg, where the sun comes out behind an oil rig – the brightness then dropped to around 250 nits, which is almost three times less. The HDR effect remains pleasant to the eye, but it is worth being aware that this model performs best in scenes with less intense light. Fortunately, the OLED770 has a trump card – the coverage of the DCI-P3 colour gamut is as high as 99%, so colours in films and games are vivid and very close to what the creator intended to convey.

A new feature in TCL televisions for 2025 is the long-awaited Filmmaker mode, which until now could be found in most competing brands. This is great news, as this mode is considered the one that most accurately represents the original vision of the creators and is often recommended by enthusiasts of good picture quality. Unfortunately – as is often the case – the mere presence of it does not guarantee perfection. The Filmmaker mode in the TCL C7K is not without its flaws. One can point out the incorrect white balance, particularly the slight dominance of blue, which resulted in cool, somewhat greyish skin tones. But that was not the biggest issue. The main complaint was excessive brightness exposure, which was clearly visible on gamma and EOTF charts. The image was simply too bright, at times even overexposed, which affected not only the texture of the scenes but also the overall viewing experience. Some details were simply lost, and the entire image looked like someone had slightly overdone the brightness slider. As always, we decided to see what could be squeezed out of it after calibration. And that’s where it started to get really interesting…

The first measurements already show that the factory settings of the Philips OLED770 have quite a lot to improve even in Filmmaker mode. The white balance chart clearly shows a lack of blue, resulting in a slightly yellowish tint to the image. In practice, the white is not snowy but leans towards warmer tones – which some may even appreciate, but from the perspective of accuracy, this is a deviation from the norm. The gamma, on the other hand, tends to the darker side – the average value is around 2.6 instead of the reference 2.4. In the midtones, the image appears subdued and more saturated, which may seem too "filmic," but detracts somewhat from naturalness. However, the most issues are evident in colour reproduction. The average error is relatively high, and some colours – particularly shades of grey – deviate significantly from what one should see. In everyday viewing, this means that sometimes colours may look less natural than we would like.

After calibration, the TCL C7K presented itself in a really good light, especially when it comes to SDR content. We managed to precisely tune the white balance, colour gamut, and brightness characteristics so that the colour errors on the ColorChecker palette fell below a value of 2. For the uninitiated – this is nearly a perfect result, indicating that the image closely resembles what the creators intended. Unfortunately, it looked worse with 4K HDR content. While we slightly managed to calm the white balance and correct its previous errors, it still shows that the TV has some “MiniLED traits”, particularly in brightness management. When we checked how the C7K copes with the EOTF curve on real film scenes, rather than just synthetic test patterns, it turned out that the screen still tends to slightly brighten the entire image. This affects the overall impression – the black loses some depth, and the image becomes less contrasty than it should be. Despite these minor shortcomings in HDR content, the overall reception of materials – especially in SDR – is truly very good. After calibration, the C7K is capable of displaying an image that can successfully compete with much more expensive models. Good colour tuning, natural skin tones, and pleasant brightness ensure that movie sessions and everyday content viewing are more than satisfactory.

The Philips OLED770 from the outset signalled that it harboured significant potential, but in its factory settings, it was difficult to see this fully. The picture was often too warm, and some colours appeared to have lost their naturalness along the way. Calibration, however, revealed that it is a very responsive television – it reacted to every adjustment and almost immediately unveiled another layer of its capabilities. The white balance could be set in both SDR and HDR to eliminate the yellowish tint and introduce a neutral, clear white. The gamma stabilised closer to perfection, allowing midtones to regain their naturalness, and shadows stopped being artificially darkened, perhaps even with a slight brightening effect. The result was obvious... Films were watched with greater ease; the picture had cinematic depth, but without the feeling that something was exaggeratedly darkened. However, the most interesting aspect was the work on colours. Factory errors were not dramatic but slightly noticeable – skin tones were sometimes too warm, and grey didn’t always have the shade we expected. After calibration, the error values dropped to around 2, and in many cases even below 1. This is certainly a level lower than the threshold of human perception. In other words, after correction, the colours finally "clicked" into place. Looking at the screen, we had the impression that the television had begun to speak with its full voice. Like an instrument that has finally been well tuned.

The TCL C7K features a function that, according to the manufacturer, is designed to smooth out unwanted colour transitions – a sort of rescue for less successful tonal shifts. It's called "Gradual Smoothing" and... well, it sounds ambitious, but in practice, it works very poorly. Regardless of whether we set it to low or high, the difference is minimal. What's worse, the function can cut out elements from the image that should remain. Fortunately, the film grain remains untouched, so at least it doesn't smooth everything indiscriminately, but still – it's better to simply turn this option off.

When it comes to scaling lower resolution content, it’s much better. SD and HD materials look quite decent, although at times we had the impression that the image was losing sharpness and becoming too soft – as if something was detracting from its clarity. Fortunately, with very low sources (e.g. 576p), there was no overscan effect, meaning the image was not artificially cropped – everything fit on the screen as it should.

The issue of the aforementioned colour banding can largely be mitigated thanks to the 'distortion reduction' feature, which is an algorithm for smoothing tonal transitions in Philips. It performs best at a low setting – effectively eliminating unwanted colour bands while not introducing strange artefacts or losing image detail. This is one of those features that is truly worth leaving switched on.

The situation is somewhat worse regarding upscaling. The image from a lower resolution can be too soft, while in some areas, characteristic 'jaggies' appear. The impression is that the algorithm is trying to reconcile two conflicting directions – smoothing and sharpening – and ultimately fails to find a happy medium. As a consolation, it can be added that the television has no issues with overscan, meaning it does not cut off the edges of the image, which sometimes occurs in other competing models.

The TCL C7K handles motion smoothness really very well. The matrix used in it offers a refresh rate of 144 Hz, which in itself suggests that this television is something more than a regular "60 Hz" panel. What's more – if we connect the C7K to a computer and set the resolution to Full HD. But we will write more about this in the section for gamers and cooperation with PCs. Returning to everyday use – both sports and films look very good here. Thanks to the fast panel and well-functioning motion smoother, the C7K is great for watching matches, as well as for film screenings. In the menu, we find two sliders – blur reduction and flicker reduction – which allow you to adjust the smoothness effect to your own preferences. At lower settings, we get a more cinematic effect, with a slight choppy motion. At higher settings – the image becomes more theatrical, overly smooth. Everyone can set it to their liking.

The issue of the matrix in the Philips OLED770 is not entirely straightforward. The manufacturer claims a 120 Hz panel, but our measurements showed that the screen can accept a 4K signal even at 144 Hz. That sounds like great news – after all, who wouldn't want an additional mode for PC gamers at this price? However, the reality turned out to be more complex. With 120 Hz content, the television behaves like most OLEDs – the image is absolutely clear, with no trace of ghosting or blurring, making it perfect for both dynamic games and sports broadcasts. The problem only arises at 144 Hz. Unlike models with official support for this frequency, here you can observe the phenomenon known as frame skipping. This means that the television cannot display all the frames – some are skipped, causing motion to lose smoothness, and double contours appear on the screen. The effect resembles the operation of the BFI function, which Philips does not offer in this model anyway.

The TCL C7K is a television that on paper appears to be the dream equipment for gamers – and most importantly, it also holds up in practice. To start with the good news: there are two full-bandwidth HDMI 2.1 ports, so we can easily connect both a console and a computer, making full use of their capabilities. The panel itself supports a refresh rate of 144 Hz, which provides a significant advantage in fast-paced games. Additionally, it comes with a complete set of gaming features: VRR (Variable Refresh Rate), ALLM (Auto Low Latency Mode), and support for Dolby Vision in games. There is also an HGiG mode that allows for an HDR effect in line with the creators' intentions. GameBar, which is an information bar for gamers. It works quickly, looks clear (like a Nintendo console👌), and shows the most important information: the current frame rate, VRR status, and even HDR parameters.

If someone is looking for a television for gaming, the Philips OLED770 is a contender that is hard to ignore. The mere fact that we have an OLED here provides an excellent starting point – perfect black and infinite contrast make evening sessions in atmospheric games look as if they were lifted straight from the cinema. On top of that, there is the Ambilight system, which consists of LEDs on the back of the television that extend the image onto the wall behind the screen. The effect is such that even playing FIFA can look like a small spectacle, and in horror games the atmosphere becomes truly thick. From a technical standpoint, it's also quite decent. The Philips OLED770 supports variable refresh rate (VRR) up to 120 Hz, has an automatic mode for gamers (ALLM), and if someone is using an Xbox Series X, they can also count on Dolby Vision support in games. One must only know that in this mode the input lag is slightly higher than standard, though still at an acceptable level. As a bonus, we get the “Game Bar” panel, which is a special tool bar for gamers. It isn’t the most conveniently designed solution, but it allows you to check key parameters without leaving the game. Overall, this results in a television that, on one hand, has all the essential gaming features, and on the other, can add something unique – Ambilight. And it is this mix of technology and visual effect that makes the OLED770 one of the better screens for gaming at home.