- Matching (Score)
- Our verdict
- Competing TVs
- TV appearance
- Where to buy
- Contrast and black detail
- HDR effect quality
- Factory color reproduction
- Color reproduction after calibration
- Smoothness of tonal transitions
- Image scaling and smoothness of tonal transitions
- Blur and motion smoothness
- Console compatibility and gaming features
- Input lag
- Compatibility with PC
- Viewing angles
- TV efficiency during daytime
- TV features
- Apps
- Playing files from USB
- Sound
- Details about the matrix
Philips OLED770 Review
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Panel type: WRGB OLED Refresh rate: 120Hz Brand: PHILIPS Resolution: 3840x2160 System: Titan OS Model year: 2025
Philips OLED770 is a television that at first glance appears to be yet another budget OLED. In practice, however, it can surprise with its excellent picture quality, fantastic gaming experiences, and the Ambilight system that makes a difference in everyday viewing. But not everything in this model shines as brightly. In our test, we check whether the OLED770 is a bargain or rather a compromise that not everyone will accept.
PHILIPS OLED770 - Our verdict
7.5
Overall rating
Philips OLED770 is a television that stands out primarily due to the quality of its picture – the characteristic perfect black and infinite contrast typical of OLEDs make even the most ordinary evening of watching a series feel like a small cinematic experience. After calibration, the colours gain naturalness and coherence, and details in dark scenes are separated from the lights with surgical precision. It is a screen that gives the impression of engaging with premium-class technology, even though formally it is a budget OLED in Philips' portfolio. The second pillar on which the OLED770 stands very firmly is gaming. Here, the manufacturer has really done their homework. VRR works up to 120 Hz, and we have an automatic game mode (ALLM), while input lag in standard HDR10 or SDR modes at 120 Hz can drop to 5 ms – results that will easily satisfy even the most demanding gamers. And finally, the Ambilight system – for many, it is just a gadget, but during longer sessions, it really makes a difference. The colourful LEDs behind the screen dynamically respond to what is happening in the game and can immerse you even further into the virtual world. This is precisely why one could risk stating that the OLED770 is one of the more interesting budget gaming televisions on the market.
However, not everything shines so brightly when it comes to Smart TV... TitanOS is the biggest drawback of this model. Theoretically, it has everything needed: access to applications, AirPlay support, and voice commands. In practice, however, the app list is limited, screen mirroring often does not work at all, and voice search does not support the Polish language. Additionally, the remote control, although well-designed and backlit – works via infrared, which sounds downright anachronistic in 2025. The system is supposedly fast, but it can be irritating due to errors, and instead of encouraging usage, at times it rather encourages us to turn it off. And here we come to the crux: the OLED770 is a television that works great as a screen for films and games, but not necessarily as a multimedia centre for the home. For someone who primarily uses a console, home cinema, or operator's decoder – this will be a well-chosen option. We get a fantastic picture, a full set of modern gaming functions, and of course, the proprietary AmbilightTV lighting system! But if someone is looking for a television that is meant to replace everything and be a multimedia powerhouse, it is better to look towards more expensive Philips models that offer more refined system solutions like GoogleTV.
Advantages
Excellent picture quality typical of OLED – perfect black, infinite contrast
AmblightTV system
Support for multiple HDR formats including Dolby Vision and HDR10+
Great picture quality after calibration
Decent viewing angles
Excellent motion smoothness – 120Hz OLED panel!
Many features for gamers: VRR, ALLM, Dolby Vision Gaming
Low input lag
4 HDMI 2.1 ports!
Disadvantages
TitanOS has very few applications and has annoying bugs
The remote control works on infrared
Not the best upscaling quality
Average reflection suppression – the screen behaves like a slightly dimmed mirror
Movies and series in UHD quality8.0
Classic TV, YouTube8.6
Sports broadcasts (TV and apps)8.4
Gaming on console9.2
TV as a computer monitor7.6
Watching in bright light4.8
Utility functions5.5
Apps6.7
Sound quality7.0
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PHILIPS OLED770 - Competing TVs in this price range
PHILIPS OLED770 - TV appearance
HDMI inputs: 0 x HDMI 2.0, 4 x HDMI 2.1 (48Gbps) Outputs: Toslink (Optical audio), eARC (HDMI), ARC (HDMI), Mini-Jack (Headphones) Network Interfaces: Wi-Fi 2.4GHz, Wi-Fi 5GHz, Ethernet (LAN) 100Mbps
Build quality: BuildQuality-Good
Stand type: Legs
Kolor ramki: Graphite
- Stand: Fixed
- Flat design: No
- Accessories: Stand
Although at first glance the Philips OLED770 does not particularly stand out against the budget competition in the "cheap" OLED segment, a closer look reveals several details that elevate it above the typical standard. It features metal legs, positioned at the extreme sides – a nice change in an era of ubiquitous plastic bases. The frame around the screen is relatively slim, although the television itself is not among the thinnest. This is due to the presence of the Ambilight system, which is characteristic of Philips and illuminates the wall behind the television. It is worth mentioning, however, that the sample we tested had minor imperfections in the finish, with discolouration appearing on the rear plastics. In everyday use, it is unlikely anyone would notice this since we are looking at the screen and not the back of the television, but it is good to know that such defects may occur depending on the unit. Nevertheless, the impression remains positive, and the whole thing looks neat and modern.
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PHILIPS OLED770 - Contrast and black detail
10/10
Result
∞:1
Result
∞:1
Result
∞:1
Result
∞:1
Result
∞:1
Visibility of details in the lights:
In terms of black levels and contrast, the Philips OLED770 does not introduce any revolution – but with OLEDs, it would be difficult to expect one. The organic matrix allows for the complete dimming of individual pixels, which in practice gives us almost perfect black and contrast that reaches infinity. Whether we are watching night scenes in films or scenes full of small bright points, the television precisely separates details from the background. There are no halo effects or other artifacts typical of LCD televisions with local dimming. Choosing an OLED – including the 770 model – provides assurance that in this category, the picture will look stunning.
PHILIPS OLED770 - HDR effect quality
6/10
Supported formats: HDR10, Dolby Vision, HLG Color gamut coverage: DCI P3: 99.0%, Bt.2020: 74.5%
Luminance measurements in HDR:
Result
546 nit
Result
657 nit
Result
726 nit
Result
704 nit
Result
275 nit
The Philips OLED770 does not attempt to compete with the brightest OLEDs on the market, and it would be difficult to expect that, as it is the entry-level model in Philips' range for 2025. In our measurements, it reached a maximum of around 700 nits, which allows enjoyment of HDR effects in scenes where light appears sporadically – for example, in the flash of headlights or a starry sky. In such moments, the image can truly be stunning. However, it is different when there are more bright elements on the screen. The television, like many cheaper OLEDs, limits luminance in those situations, causing the entire image to noticeably dim. This was best observed in a scene from the film The Meg, where the sun comes out behind an oil rig – the brightness then dropped to around 250 nits, which is almost three times less. The HDR effect remains pleasant to the eye, but it is worth being aware that this model performs best in scenes with less intense light. Fortunately, the OLED770 has a trump card – the coverage of the DCI-P3 colour gamut is as high as 99%, so colours in films and games are vivid and very close to what the creator intended to convey.
Scene from the movie “Pan” (about 2800 nits)
Scene from the movie “Billy Lynn” (about 1100 nits)
In everyday viewing of films, the OLED770 demonstrates why we value televisions of this technology. In Billy Lynn, the effect was superb – the blacks contrasted perfectly with the details, and the fireworks in the background displayed a rich palette of colours and an intensity that immediately captured attention. It struggled a bit in a scene from the film Pan, mastered at 2800 nits, as is often the case on Blu-ray discs. Here, the picture still looked good, but with very bright elements – such as the setting sun – there was a slight tendency for the brightest points to become overly bright. In practice, this is a minor detail that hardly anyone will notice, and overall, it still performs really well. Even when compared to more expensive OLEDs, the OLED770 does not give the impression of requiring any major compromises.
HDR luminance chart:
HDR luminance
Luminance of RGB colors
In our comparative test, it was easy to notice the differences between HDR formats. In the case of static HDR10, the OLED770 tends to be overexposed – rather than a evenly lit glade, the image loses some details, particularly in the background. This is a typical limitation when the television has to map tones on its own based on static metadata. Materials in Dolby Vision or HDR10+ perform significantly better, where dynamic metadata is used. In that case, the same scene shows a much greater amount of detail and looks more natural. In practice, the difference is visible to the naked eye and shows that the Philips OLED770 benefits the most from dynamic content formats.
Static HDR10
Dynamic: Dolby Vision
Factory color reproduction
6.2/10
The first measurements already show that the factory settings of the Philips OLED770 have quite a lot to improve even in Filmmaker mode. The white balance chart clearly shows a lack of blue, resulting in a slightly yellowish tint to the image. In practice, the white is not snowy but leans towards warmer tones – which some may even appreciate, but from the perspective of accuracy, this is a deviation from the norm. The gamma, on the other hand, tends to the darker side – the average value is around 2.6 instead of the reference 2.4. In the midtones, the image appears subdued and more saturated, which may seem too "filmic," but detracts somewhat from naturalness. However, the most issues are evident in colour reproduction. The average error is relatively high, and some colours – particularly shades of grey – deviate significantly from what one should see. In everyday viewing, this means that sometimes colours may look less natural than we would like.
Color reproduction after calibration
9/10
The Philips OLED770 from the outset signalled that it harboured significant potential, but in its factory settings, it was difficult to see this fully. The picture was often too warm, and some colours appeared to have lost their naturalness along the way. Calibration, however, revealed that it is a very responsive television – it reacted to every adjustment and almost immediately unveiled another layer of its capabilities. The white balance could be set in both SDR and HDR to eliminate the yellowish tint and introduce a neutral, clear white. The gamma stabilised closer to perfection, allowing midtones to regain their naturalness, and shadows stopped being artificially darkened, perhaps even with a slight brightening effect. The result was obvious... Films were watched with greater ease; the picture had cinematic depth, but without the feeling that something was exaggeratedly darkened. However, the most interesting aspect was the work on colours. Factory errors were not dramatic but slightly noticeable – skin tones were sometimes too warm, and grey didn’t always have the shade we expected. After calibration, the error values dropped to around 2, and in many cases even below 1. This is certainly a level lower than the threshold of human perception. In other words, after correction, the colours finally "clicked" into place. Looking at the screen, we had the impression that the television had begun to speak with its full voice. Like an instrument that has finally been well tuned.
PHILIPS OLED770 - Smoothness of tonal transitions
7.6/10
In this category, there is a clear improvement compared to last year's Philips models. The OLED770 handles colour gradation significantly better, and strongly visible transitions or artificial bands appear less frequently than before. Interestingly, we achieved the best results in dark scenes – where most televisions, especially those with WOLED panels, tend to struggle the most. A good example is the shot of an actor floating in red water – the transition from intense red to black looks nearly perfect here, without the typical "stair-stepping." The situation is somewhat worse in bright parts of the image. With extremely bright gradients, especially close to white, the television struggles to maintain smoothness. This can be observed in a scene from the film Kingsman, where subtle sunrise bands appear in the background of a bright sky with the sun instead of a smooth blur. Fortunately, these are relatively rare situations, and in everyday viewing, the OLED770 performs very solidly and does not disrupt immersion as was the case with last year's models.
Image scaling and smoothness of tonal transitions
7/10
Smooth transition function
Image without overscan on the SD signal
The issue of the aforementioned colour banding can largely be mitigated thanks to the 'distortion reduction' feature, which is an algorithm for smoothing tonal transitions in Philips. It performs best at a low setting – effectively eliminating unwanted colour bands while not introducing strange artefacts or losing image detail. This is one of those features that is truly worth leaving switched on.
The situation is somewhat worse regarding upscaling. The image from a lower resolution can be too soft, while in some areas, characteristic 'jaggies' appear. The impression is that the algorithm is trying to reconcile two conflicting directions – smoothing and sharpening – and ultimately fails to find a happy medium. As a consolation, it can be added that the television has no issues with overscan, meaning it does not cut off the edges of the image, which sometimes occurs in other competing models.
PHILIPS OLED770 - Blur and motion smoothness
8.4/10
Maximum refresh rate of the panel: 120Hz
Film motion smoothing option: Yes
Blur reduction option: Yes
BFI function 60Hz: No
BFI function 120Hz: No
The issue of the matrix in the Philips OLED770 is not entirely straightforward. The manufacturer claims a 120 Hz panel, but our measurements showed that the screen can accept a 4K signal even at 144 Hz. That sounds like great news – after all, who wouldn't want an additional mode for PC gamers at this price? However, the reality turned out to be more complex. With 120 Hz content, the television behaves like most OLEDs – the image is absolutely clear, with no trace of ghosting or blurring, making it perfect for both dynamic games and sports broadcasts. The problem only arises at 144 Hz. Unlike models with official support for this frequency, here you can observe the phenomenon known as frame skipping. This means that the television cannot display all the frames – some are skipped, causing motion to lose smoothness, and double contours appear on the screen. The effect resembles the operation of the BFI function, which Philips does not offer in this model anyway.
Blur (native resolution, maximum refresh rate):
Smużenie (4K@144Hz):
One can therefore speculate why the manufacturer does not officially boast about the 144 Hz mode; those additional 24 Hz are not worth the artefacts that are visible to the naked eye (this has been confirmed in tests with "Ufo"). However, the most important thing is that at 120 Hz the image is almost perfect, and it is this frequency that is now the standard in both consoles and sports broadcasts. It is also worth mentioning that, as in most televisions, we also find additional options for improving motion fluidity here. Philips calls this function "Motion Style", and it is this that decides how films, series, or sports are displayed. We can adjust the intensity of this function according to our own needs – from minimal interference, where the cinematic character of the image is visible, to stronger smoothing, which works best during dynamic matches. This is one of the more important features in a television that, after all, is mainly intended for watching films, series, or sports.
PHILIPS OLED770 - Console compatibility and gaming features
10/10
- ALLM:
Yes
- VRR:
Yes
- VRR range:
40 - 120Hz
- Dolby Vision Game Mode:
Yes
- Correct implementation of HGIG:
Yes
- 1080p@120Hz:
Yes
- 1440p@120Hz:
Yes
- 4K@120Hz:
Yes
- Game bar:
Yes
If someone is looking for a television for gaming, the Philips OLED770 is a contender that is hard to ignore. The mere fact that we have an OLED here provides an excellent starting point – perfect black and infinite contrast make evening sessions in atmospheric games look as if they were lifted straight from the cinema. On top of that, there is the Ambilight system, which consists of LEDs on the back of the television that extend the image onto the wall behind the screen. The effect is such that even playing FIFA can look like a small spectacle, and in horror games the atmosphere becomes truly thick. From a technical standpoint, it's also quite decent. The Philips OLED770 supports variable refresh rate (VRR) up to 120 Hz, has an automatic mode for gamers (ALLM), and if someone is using an Xbox Series X, they can also count on Dolby Vision support in games. One must only know that in this mode the input lag is slightly higher than standard, though still at an acceptable level. As a bonus, we get the “Game Bar” panel, which is a special tool bar for gamers. It isn’t the most conveniently designed solution, but it allows you to check key parameters without leaving the game. Overall, this results in a television that, on one hand, has all the essential gaming features, and on the other, can add something unique – Ambilight. And it is this mix of technology and visual effect that makes the OLED770 one of the better screens for gaming at home.
PHILIPS OLED770 - Input lag
9.8/10
As we mentioned earlier, the only anomaly that was detected during testing is the Dolby Vision Gaming mode. In this setting, the delay can reach up to 30 ms. This is not particularly impressive, and more demanding gamers may wrinkle their noses, but in practice – during casual sessions – the difference will not be strongly noticeable. Standard HDR10 and SDR modes perform much better. For a 120 Hz signal, input lag drops here to a minimal 5 ms, which is an outstanding result and places the OLED770 among the top televisions suitable for fast-paced gaming. In other words, if someone is not insistent on using Dolby Vision on Xbox, the gaming experience will be quick, smooth, and free of unnecessary delays!
| SDR | HDR | Dolby Vision |
|---|---|---|
| 1080p60: 14 ms | 2160p60: 13 ms | 2160p60 DV: 30 ms |
| 1080p120: 5 ms | 2160p120: 5 ms | |
| 2160p60: 13 ms | ||
| 2160p120: 5 ms |
PHILIPS OLED770 - Compatibility with PC
7.6/10
Chroma 444 (maximum resolution and refresh rate): Yes
Font clarity: Good
Readability of dark text and shapes: Very Good
Input lag in PC mode (4K, maximum refresh rate): 5ms
Matrix subpixel arrangement: RWBG
Max refresh rate: 120Hz
G-Sync: Yes
Philips has learned from previous models and has finally improved the implementation of chroma 4:4:4. This is important news for those planning to connect a television to a computer, as it means no issues with sharpness and readability of fonts. Text appears clear and transparent, so the OLED770 can aptly be called an excellent screen for office work or browsing the internet. Of course, very demanding users may notice some imperfections resulting from the WRGB pixel arrangement typical of WOLED panels, but in practice, this does not significantly impact comfort. The television also performs well in games run from a PC. The panel allows for real refresh rates up to 120 Hz, and with low input lag, it delivers a very smooth image without noticeable stuttering. The only missing features are support for G-Sync and – as we have mentioned – a proper 144 Hz mode, but despite this, the overall performance is really solid. For those looking for a versatile screen for both computer and console use, the OLED770 is a choice that is hard to overlook.
PHILIPS OLED770 - Viewing angles
7.7/10
Brightness drop at an angle of 45 degrees: 28%
In terms of viewing angles, the Philips OLED770 presents a very high level typical of OLEDs. The image remains clear and vibrant even when viewing the screen from the side – there is virtually no noticeable drop in contrast or colour fading. In this category, it is only surpassed by QD-OLED panels, which can be found either in very expensive premium models or in one exceptional case – the 55-inch Samsung S85F. However, in everyday use, the differences are difficult to detect, and the OLED770 performs nearly perfectly anyway. It is only at truly extreme angles that a slight degradation of colours can be noticed.
PHILIPS OLED770 - TV efficiency during daytime
4.8/10
Matrix coating: Glare
Reflection suppression: Decent
Black levels during daytime: Very Good
OLED770 is not one of the brightest televisions, so it is hard to recommend it for very sunny living rooms. In a bright room, its limitations quickly become apparent – the screen reflects light and acts rather like a slightly dimmed mirror. The suppression of reflections is average, and in direct light, the screen performs poorly. Fortunately, the matrix coating does not distort colours, so even during the day, the hues remain natural, and blacks do not dramatically lose their depth. Nevertheless, it is difficult to say that the OLED770 is a television made for bright spaces – it will definitely perform better in a dimmed living room or a bedroom, where its strong points can fully resonate.
Matrix brightness
Average luminance SDR
Philips OLED770: 249 cd/m2
PHILIPS OLED770 - TV features
5.5/10
System: Titan OS
System performance: Decent
- HDMI inputs: 0 x HDMI 2.0, 4 x HDMI 2.1 48Gbps
- Outputs: Toslink (Optical audio), eARC (HDMI), ARC (HDMI), Mini-Jack (Headphones)
- Network Interfaces: Wi-Fi 2.4GHz, Wi-Fi 5GHz, Ethernet (LAN) 100Mbps
- TV reception: DVB-T, DVB-T2, DVB-S, DVB-S2, DVB-C
Classic features:
Recording to USB (terrestrial TV): No - Recording programming: No
- Picture in Picture (PiP): No
- RF remote control (no need to aim at the screen): Infrared
- Backlit remote control: Yes
- Teletext: Yes
- Audio only mode: Yes
- Bluetooth headphones support: Yes
- Simultaneous Bluetooth headphones & TV audio: No
Smart features:
- AirPlay: Yes
- Screen mirroring (Windows Miracast): No
- Voice search: Yes
- Voice search in native language: No
- Ability to connect a keyboard and mouse: Yes
User Functions
Let’s start with the basics, namely the classic functions of a television. The Philips OLED770 doesn’t rock the boat here; it has a standard EPG interface, the ability to connect devices via Bluetooth, and a few simple configuration options, including teletext. A curiosity is the presence of a jack connection, which has become quite rare these days. However, it will be appreciated by owners of older amplifiers or wired headphones. The remote control gives a good impression—it's ergonomic and has backlighting for the numeric keypad—but here too, there is a sense of a step back. It operates on infrared, so you have to aim at the television, and we would expect full wireless support by 2025. The exception is voice commands that use Bluetooth, but even here there is no cause for euphoria.
SmartTV Features – TitanOS
Speaking of voice, let’s move on to the Smart TV system, which largely defines the daily comfort of using a television today. Here, the OLED770 clearly falls behind the competition. TitanOS operates quickly enough that it’s hard to call it a disaster, but everyday use can be frustrating due to minor errors and shortcomings. Theoretically, we get support for AirPlay, but on the other hand, screen mirroring didn’t work at all in practice. Voice search? Yes, but only through Amazon Alexa and without support for the Polish language. In other words, the features exist, but when we try to use them, their utility turns out to be severely limited, even useless. And it is the Smart TV aspect that becomes the biggest hindrance for the OLED770. The picture can be breathtaking, gaming performs excellently, and Ambilight creates a unique atmosphere—yet when we move to everyday use of applications and services, we feel a sense of dissatisfaction.
Ambilight – Philips OLED770
While in terms of smart functionality, the Philips OLED770 is rather average, it has something in store that the competition genuinely envies. We are of course talking about the three-sided Ambilight system, which has been a hallmark of televisions from this brand for years. The LED lights positioned at the back of the casing dynamically illuminate the wall in colours matching what is currently happening on the screen. The effect is simple but very suggestive—the image seems to extend beyond the confines of the television, giving us the impression that the screen has suddenly grown by extra inches. During a film viewing, it can create an atmosphere, in games it enhances immersion, and during everyday television watching, it simply pleases the eye. It is this addition that makes, despite the limitations of TitanOS, the OLED770 have something that can attract attention and give it character.
Sound connection options
HDMI audio:
Other audio outputs:
- Toslink: Yes
- Stereo (Mini-Jack): Yes
Wireless audio:
- Bluetooth: Yes
- DTS Play-Fi: Yes
Obsługiwane formaty audio:
- Dolby Digital Plus 7.1: Yes
- Dolby True HD 7.1: Yes
- Dolby Atmos in Dolby Digital Plus (JOC): Yes
- Dolby Atmos in Dolby True HD: Yes
- DTS:X in DTS-HD MA: Yes
- DTS-HD Master Audio: Yes
Ułatwienia dla seniorów
- Numeric keyboard on TV: Yes
- Font size adjustment: Yes
- Audio description: Yes
PHILIPS OLED770 - Apps
6.7/10
PHILIPS OLED770 - Playing files from USB
8.5/10
| Maximum photo resolution: | Supported photo formats: |
|---|---|
| 4 Mpix | JPEG |
| 6 Mpix | HEIC |
| 8 Mpix | PNG |
| 10 Mpix | GIF |
| 12 Mpix | WebP |
| 16 Mpix | TIFF |
| 20 Mpix | BMP |
| 24 Mpix | SVG |
| 28 Mpix | |
| 32 Mpix |
The built-in media player in the Philips OLED770 works quite well, especially when it comes to subtitles – practically every format we tried was handled correctly, which will certainly please those watching films from their own library. However, there are some reservations regarding photo support. Not all resolutions are recognised, which may surprise users accustomed to viewing photographs from classic cameras or older memory cards. Other than that, everything works properly – it’s just worth ensuring that the television can manage the files we actually want to play on it.
PHILIPS OLED770 - Sound
7/10
80dB
Maximum volume
Supported codecs
(TV speakers)
Dolby Digital Plus 7.1
Dolby True HD 7.1
Dolby Atmos in Dolby Digital Plus (JOC)
Dolby Atmos in Dolby True HD
DTS:X in DTS-HD MA
DTS-HD Master Audio
In terms of sound, the Philips OLED770 performs quite well, although one shouldn’t expect strong bass. For regular television watching, streaming services, or series, its capabilities are fully sufficient – dialogues are clear, and the overall tonal balance is at a decent level. However, when we want to feel a real impact in cinematic productions or games, it quickly becomes apparent that there is a lack of solid low-end frequencies. In such a situation, a natural complement is an additional soundbar or audio system that allows you to make the most of the excellent picture.
On the plus side, versatility in handling formats is noteworthy. The OLED770 handles practically all popular codecs, including Dolby Atmos, DTS:X, and Dolby TrueHD. This means that when connecting external audio equipment, you can expect a full audio experience, even if the built-in speakers in the television do not create a spectacular impression.
Acoustic Measurements
80dBC (Max)
75dBC
PHILIPS OLED770 - Details about the matrix
Software version during testing: TPN258E_VO58.002.179.041
Subpixel Structure:
Panel uniformity and thermal imaging:
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