Paweł Koper
We have learned about all the Panasonic televisions that you will be able to buy in 2026. During the presentation of the devices in Munich, the company announced a collaboration with Skyworth, which will now handle the production and logistics of the TV department. This year we will see a couple of new products as well as several models from 2025 that will be continued in the coming year.
Panasonic OLED TVs 2026
The offer of Panasonic OLED TVs for 2026 is mainly based on the continuation of models introduced the previous year and the addition of a new series with an OLED SE panel. The manufacturer has not opted to introduce a new flagship model, leaving the role to the Z95B series. The new Z85C and Z86C models expand the range with more affordable designs, replacing the Z85A model.
Panasonic Z95B – the flagship model remains unchanged (55", 65", 77")
The Panasonic Z95B remains the top OLED model in the manufacturer's offering. The television uses an OLED panel with TANDEM technology, which aims to increase light emission efficiency. A sophisticated cooling system has also been implemented, allowing it to maintain high brightness for a longer period. This model did not get a successor in 2026 and continues to serve as Panasonic's flagship television. This means that the manufacturer has deemed its specifications sufficient to compete with the latest offerings from other brands.
You can find the review of the Panasonic Z95B model on our website.
Panasonic Z90B (42", 48", 55", 65", 77")
Panasonic Z90B is a model positioned below the flagship, which also remains on sale unchanged. The television is available in a wide range of sizes—from 42 to 77 inches. It features the HCX Pro AI MK II processor and the Fire TV system. Technically, it is a classic OLED, but still offering typical features of this technology, such as very high contrast. It is also a model from the 2025 lineup that will be continued.
Panasonic Z85C – the first OLED with OLED SE matrix (55", 65")
Z85C is the only new product in Panasonic's OLED segment. The model uses a new OLED SE matrix with a refresh rate of 120 Hz, which is intended to provide a more affordable alternative to the more expensive panels used in higher series. OLED SE panels are capable of retaining all the features of an OLED panel at a lower price but at the cost of poorer light absorption (less effective at suppressing reflections). Most importantly, the television runs on the Google TV system and is positioned as the entry-level OLED model in Panasonic's offering for 2026.
Panasonic Z86C – Z85C variant with Fire TV
Panasonic Z86C is a model technically identical to the Z85C. The only difference is the operating system used – instead of Google TV, the television operates on Fire TV.
Panasonic Mini-LED Televisions 2026
The Mini-LED television segment was expanded in 2026 with several series that mainly differ in terms of refresh rate and the operating system used. The highest models offer 144 Hz panels and advanced local dimming, while the lower series provide more basic variants intended for everyday use. In many cases, Panasonic offers the same model in different system versions, depending on the market.
Panasonic W97C and W95C (55", 65", 75", 86")
The W97C and W95C models are the highest LCD televisions in Panasonic's offering. They utilise Mini-LED backlighting with over 1000 local dimming zones (depending on size) and panels with a refresh rate of 144 Hz. The claimed maximum brightness reaches around 1500 nits. The televisions are also equipped with an anti-reflective coating (named; Glare Free Ultra), which is designed to reduce light reflections. These models use the GoogleTV system. The W97C and W95C differ from each other in the shades of their frames.
Panasonic W94C and W92C (55", 65", 75")
Panasonic W94C, along with W92C, occupies a position just below the highest Mini-LED series and offers similar technical foundations, including a 144 Hz panel and Mini-LED backlighting (with fewer units than the top series, although we still need to confirm this 😉). The main difference compared to the higher models is the use of the Fire TV system in the W94C model instead of Google TV. Meanwhile, the W92C will operate just like the top models with the Google TV system. The W92C is intended for the Continental European market, whereas the W94C is for Great Britain and parts of Europe. Both televisions support Dolby Vision, HDR10+ formats, and features of HDMI 2.1 and VRR.
Panasonic W90C and W91C (55", 65", 75")
The W91C and W90C series are among the more affordable QD Mini-LED models in Panasonic's offering for 2026. In both cases, a 60 Hz panel has been used, indicating their primary purpose is for watching movies, series, and television, rather than for gaming or watching sports. At the same time, the manufacturer has employed a Glare Free Ultra coating, the same as that found in the higher series. The models support Dolby Vision, HDR10+, FILMMAKER MODE, and Dolby Atmos, as well as HDMI 2.1 features, variable refresh rate, and low input lag. The difference between them mainly concerns the operating system: the W91C runs on the Roku platform, while the W90C uses Google TV.
QLED and LCD Televisions Panasonic 2026
Here we will find the lower series. These are straightforward budget proposals and one design from 2025, where Panasonic once again relies on different operating systems.
W85B (43", 50", 55", 65")
W85B is a television from 2025 that remains in the offering for 2026. As you probably know, it is not a typical television due to its price. Its main advantage is the matrix with a refresh rate of 120Hz with a host of features for gamers, such as two HDMI 2.1 ports or very low input lag. If someone is looking for an affordable Panasonic television with Fire TV that will allow them to comfortably play on the latest generation of consoles, this is the choice.
You will also find the review of the Panasonic W85B model on our site.
W80C / W83C (43", 50", 55", 65", 75")
New, basic QLEDs at 60Hz with Fire TV system. They have a Glare Free Max coating, so they reflect less light than the cheapest LCD panels. They support Dolby Vision, Atmos and Filmmaker mode, making them perfect for casual Netflix or HBO... as long as you're not looking for frills. What are the differences? The W83C has a silver frame, while the W80C is dark graphite.
W60C (43", 50", 55", 65", 75")
Budget model 4K LCD LED with Dolby Atmos support. An interesting feature is the TiVo system, which is supposed to be light and not sluggish like the cheap televisions based on the Google TV system from competitors. We are curious if it will make it to our market 👍
S65C / S45C / S40C (32" and 40")
S65C is a QLED television (32 and 40 inches). In contrast, the S45C and S40C series are ordinary budget LCD televisions with HD Ready resolution. These are straightforward televisions that are "good for everything and nothing at all". They are meant to work and not cost a fortune. The S65C uses the FireTV system, while the S45C and S40C use the Tivio system.
