Katarzyna Petru
THOMSON is making a comeback in grand style. The brand, whose history dates back to 1893, demonstrated at the IFA 2025 tradeshow in Berlin that its ambitions reach far beyond the ordinary. Just two years after re-entering the market, its portfolio has grown from eight items to over 170 products. Present in 45 markets and with a result of 1.7 million devices sold, the company shows that it can combine consistency with a bold vision.
Three Smart TV systems – one brand
The greatest interest has been sparked by the new Smart TVs operating on three platforms: Fire TV, TiVo, and Google TV 5.0. Fire TV offers simplicity and integration with Alexa, TiVo focuses on the classic layout of linear television with the addition of streaming, while Google TV provides full personalisation and AI for the discerning viewer. The range includes, among others, the first 43-inch MiniLED 144 Hz for gamers in Europe, as well as a 24-inch QLED XS powered by 12V – perfect for travelling by camper or boat.
More than televisions – monitors, sound and smart gadgets
THOMSON does not confine itself to one category. The portfolio now includes monitors with a refresh rate of 240 Hz, soundbars operated by the same remote as the TV, as well as Smart Photo Frames that allow family and friends to share memories through an app. In the business and education sector, Smart Boards with cameras and a dual operating system make their debut, and at home – a new line of small household appliances, from toasters with touch screens to coffee machines and air fryers.
Choose Collection – mobility that follows the user
The biggest hit of the shows in Berlin, however, was the Choose Collection. These are products that do not stay in the living room – they go wherever you need them. Choose TV is a 32-inch television on wheels with a built-in battery, Choose Plus is a mobile 4K screen with touch support and accessories, while Choose Projectors offer both compact outdoor models and laser home cinema. Additionally, there’s Choose CAST – a mini plug that instantly turns any screen into a Smart TV with Google TV. This sends a clear message: THOMSON technology should be flexible and mobile.
