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Samsung is unlikely to raise the price of the upcoming Galaxy Z Fold 8 model, despite the global increase in the costs of electronics production. This decision is said to be driven by Apple's aggressive entry into the foldable smartphone market, which forces the Korean manufacturer to maintain competitiveness in the ultra-premium segment.
Pressure from Apple
The main reason Samsung is considering freezing the prices of its foldables is the upcoming launch of the first foldable iPhone. According to the latest reports, Apple is ramping up its production plans, aiming for a volume of around 15 million units instead of the originally planned 8 million. While initial leaks suggested a price of around $2400, current estimates indicate an amount closer to $2000, placing Apple's device in direct competition with the Galaxy Z Fold line.
Digital Trends writes that maintaining a stable price will be a challenge for Samsung. Rising costs of memory and processors have already forced price increases in the Galaxy S26 series. However, in the case of the Galaxy Z Fold 8, Samsung aims to maintain price attractiveness to avoid yielding ground to a new competitor, who enjoys enormous consumer trust even before the official debut.
Cost Cutting
To balance expenses without raising the final price, Samsung intends to optimise its supply chain. Reports indicate an increase in the share of components sourced from Chinese suppliers. This is particularly significant as the Galaxy Z Fold 8 is expected to bring substantial design improvements, including a new display technology that completely eliminates the visible screen crease.
The use of newer matrices is usually associated with a higher margin and price, however, in the current market situation, Samsung must prioritise defending its market share. If Apple does indeed debut its folding smartphone this year, the Galaxy Z Fold 8 will need to convince customers not only with innovation but, above all, with good pricing.
Source: Digital Trends
