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Samsung is using its collaboration with Activision on Call of Duty: Modern Warfare 4 to promote this year’s OLED TVs. The company is focusing on Glare Free technology, which reduces reflections on the screen. This solution is present in three of Samsung’s 2026 OLED models.
Samsung became an official partner of Call of Duty: Modern Warfare 4 on 17 August 2026. The partnership covers televisions, monitors, soundbars and Wi‑Fi speakers. As part of the partnership, Samsung promoted, among other things, HDR10+ GAMING, the streaming of the Call of Duty: NEXT event on the Gaming Hub and pre-release demos of the game on Odyssey monitors during Gamescom.
These Samsung OLEDs have a matt coating
The Glare Free technology is designed to limit reflections of light hitting the screen. This can be especially useful when gaming in a bright room, where light from windows or lamps can make it hard to spot details in dark scenes. In 2026 the feature was introduced on three Samsung OLED TVs: S90H, S95H and S99H. Samsung says the technology has been verified by UL against glare standards.
Advantages | Disadvantages |
|---|---|
Perfect blacks and infinite contrast: OLED | In bright light colours lose their vividness, a characteristic of matte coatings |
Very high HDR brightness, reaching 1400 nits | No TV functions, such as recording to USB or PIP |
Effective matte Glare Free anti-reflective coating | No support for DTS:X |
Reference-grade colour accuracy after calibration | |
Excellent motion handling, no motion blur | |
Great for gamers: 4 × HDMI 2.1, VRR, ALLM and low input lag | |
Game Motion Plus feature | |
Refresh rate up to 165 Hz | |
Wide viewing angles | |
Fast and feature-rich Tizen system | |
Good sound |
Samsung S95H
Not yet tested by us.
Pros | Cons |
|---|---|
Perfect blacks (OLED) | No wall mount or One Connect included |
Reference HDR picture quality after calibration | Blacks can take on a cherry tint in strong light, a characteristic of QD-OLED panels |
Very high brightness: over 2800 nits in HDR | No DTS:X support |
Excellent colour saturation (QD-OLED) | Unusual design 😉 |
Excellent reflection suppression, matt finish | |
Very smooth motion: no smearing, up to 165 Hz refresh rate | |
Brilliant for gamers: 4 × HDMI 2.1, low input lag, Game Motion Plus | |
Fast Tizen system with 7-year support | |
Outstanding viewing angles |
Source: Samsung
