Tomasz Wadowski
Official partner of the Art Basel fair presents a new collection of digital art at the Samsung Art Store
Samsung once again combines technology with culture, announcing a new collection of digital artworks available in the Samsung Art Store. The official partner of the prestigious Art Basel 2025 in Basel has announced the premiere of as many as 38 new works, which can now be downloaded to The Frame, The Frame Pro, Neo QLED, QLED, and MICRO LED televisions. This is the largest injection of art in the history of Samsung's partnership with Art Basel – and it makes a huge impression.
Global diversity on the 4K screen
The new collection has been selected from over 100 submissions from around the world. The basic criteria? Diversity of artists, techniques and countries. For the first time in history, works from Africa are also included here, broadening the cultural and visual spectrum available to users of the ChooseTV platform.
The most interesting works in the Basel collection:
Roméo Mivekannin – “Young Woman with Peonies according to Frédéric Bazille” (2023): a reinterpretation of the classic in a post-colonial spirit.
Basim Magdy – “Intergalactic Messenger...” (2022): a vision of utopia full of colour and message.
Zandile Tshabalala – “Pink Clusters” (2024): a tribute to black femininity.
Antonia Kuo – “Willo” (2024): a diptych combining analog and digital techniques.
The collection also includes icons such as Jo Baer, Kibong Rhee, and Lynn Hershman Leeson, which only underscores its significance.
ChooseTV – immersive gallery of the future
During the Art Basel fair (19–22 June), visitors will be able to enter ArtCube – an interactive lounge created by Samsung. In this space, technology meets art: MICRO LED, Neo QLED 8K, and The Frame televisions display artworks with breathtaking detail.
But that's not all – ArtCube allows you to create your own moving portraits, browse the entire offering of the Art Store, and participate in panel discussions on the role of technology in art.
RM from BTS as the ambassador of Samsung Art TV
In his new role as the ambassador of Samsung Art TV, RM from the band BTS – an art enthusiast – will share his reflections on selected works available in the Art Store. His commentary can be listened to directly on the television screen. RM will also appear in person at the fair in Basel, leading a special meeting dedicated to contemporary art and its place in culture.
Samsung Art Store – art at your fingertips
Samsung is now offering over 3500 works from 70 partnerships, including collections from Miami Beach, Hong Kong, and now Basel. All in 4K quality, with a subscription option, available in 117 countries worldwide.
The new television models for 2025 (Neo QLED 8K, QLED, The Frame, The Frame Pro, etc.) provide personalised galleries, transforming the television into not only an entertainment centre but also a home art gallery centre.
If you’re wondering which model would work best as a digital art frame – be sure to check our current ranking of Samsung televisions!
Art Basel – not just a fair, but a symbol of culture
Art Basel is a legendary artistic event organised since 1970, bringing together hundreds of galleries and thousands of works every year in four locations: Basel, Miami Beach, Hong Kong and Paris. The 2025 edition in Basel features 285 galleries from 40 countries, showcasing a cross-section of painting, installations, photography and digital art.
You don't have to be a collector to engage with world-class art. All you need is a good television and access to Art Store. Samsung is doing everything to make modern art more accessible – and is doing it with style.
