NVIDIA adds Pragmata to the new RTX 50 and shows how much it wants to sell the new generation of GPUs.

Calendar 4/15/2026

NVIDIA launches a new promotion aimed at attracting the attention of gamers planning a hardware upgrade. A code for Pragmata, one of the most technologically advanced games of the coming months, is included with selected GeForce RTX 50 series graphics cards. The offer encompasses both desktop GPUs, gaming laptops, and pre-built computer sets, indicating that the company is targeting a wide audience.

New generation GPU and technology showcase

The promotion is not accidental, as Pragmata is a title meant to be the showcase of the capabilities of new cards. The game utilises path tracing with Neural Rendering, as well as technologies such as DLSS 4 and multi frame generation, which are set to significantly improve performance and image quality. These are exactly the features that NVIDIA wants to demonstrate as key for the new generation. In practice, this means that by purchasing a card like the RTX 5090, 5080 or 5070 Ti, the user receives not only the hardware but also a game that can fully utilise it. This is a classic hardware sales strategy driven by software that showcases its capabilities in real-world conditions.

Who can benefit from the promotion

The offer includes a wide range of products from the most powerful desktop models to laptops with RTX 50 chips. The bundle includes one code for a game on Steam, regardless of the number of purchased cards. The promotion is only available from selected partners and in specific regions, so availability may vary by market. This is another example of how hardware manufacturers are increasingly linking hardware launches with major AAA titles. For gamers, this means real added value, and for NVIDIA, it is an opportunity for better promotion of the new architecture and graphics technologies.

source: techpowerup

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