Not just televisions. TCL wants to conquer the electric car market.

Calendar 6/13/2026

TCL is primarily associated with televisions, monitors and electronic equipment, but the Chinese giant has much bigger ambitions. The company has just launched a new production facility focused on solutions for the automotive industry. The aim is to utilise its many years of experience in screen technology to produce smart cockpits for modern electric vehicles.

TCL wants to utilise the experience gained from screens

The new factory has been established in Shenyang, China, and is a result of collaboration between TCL Industries and the automotive manufacturer Brilliance China. The project commenced at the end of 2024, and by mid-2026, the facility had achieved full production readiness. The site covers an area of over 25,000 square metres and is equipped with dozens of assembly lines intended for the production of automotive displays and complete smart cockpit systems. TCL hopes that the experience gained from televisions, monitors, and other electronic devices will enable it to compete effectively in the rapidly evolving electric vehicle market. According to the company, the level of automation in production exceeds 85 percent, which significantly reduces human involvement in the manufacturing process of individual components.

Intelligent cockpits are set to transform car interiors

The plant will produce a wide range of solutions intended for modern vehicles. These will include digital instrument clusters, central screens for multimedia systems, displays for passengers, entertainment systems for the rear of the cabin, and complete smart cockpit platforms. One of the most interesting projects is the development of a detachable screen for passengers. Such a solution would allow independent control of air conditioning, multimedia or selected vehicle functions without the need to use the main control panel. This trend aligns with the development direction of modern cars, which increasingly resemble mobile multimedia centres. Car manufacturers are focusing on extensive screen systems and personalising passenger experiences, and TCL wants to be one of the suppliers of these technologies.

Carnewschina

TCL's entry into the automotive industry demonstrates how quickly the boundary between the world of consumer electronics and the automotive sector is blurring. With the new factory, the company intends to supply advanced display systems and intelligent cockpits for future vehicles. The growing popularity of electric cars suggests that this could be one of TCL's most important areas of development in the coming years.

source: voi

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