Katarzyna Petru
During this year's APEC 2025 summit, LG Electronics presented something that no leader or engineer had seen before – a kinetic media chandelier composed of 28 transparent 77-inch LG SIGNATURE OLED T televisions. The installation, suspended in space like a light sculpture, instantly became a symbol of Korean innovation and technological artistry.
Return of the show from CES 2025
This is not the debut of this design – the chandelier was first showcased at CES 2025, but in Gyeongju it returned in a more refined, kinetic form.
Each of the OLED screens moves in rhythm with programmed sequences, opening and closing like flower petals. The transparent panels s seamlessly transition between transparent and opaque modes, displaying images like those from a meditative dream: starry showers, drifting clouds, ocean depths, and stained-glass compositions of light.
Technology That Hangs in the Air
The effect is thanks to LG True Wireless technology, which means the installation requires no visible cables. The 4K signal is transmitted without delays, and each screen operates as part of a cohesive whole. Viewers had the impression that the televisions float freely in space, creating a living organism made up of light and sound.
OLED as a New Form of Art
The LG SIGNATURE OLED T model is not just a television – it is a medium of art. The company has long promoted the vision of OLED as a technology capable of blending into architecture and everyday life. The product has already received numerous awards, including the Red Dot Design Award, iF Design Award, IDEA Award, as well as the titles of Best of IFA and Best in Home Entertainment.
LG at the centre of the global innovation stage
The APEC 2025 summit brought together leaders and innovators from 21 economies in the Asia-Pacific region. Among the presentations on the future of technology, sustainability, and artificial intelligence, it was LG's installation that attracted the most attention and cameras. The company emphasised that its goal is to shape the future of displays and demonstrate that technology can be not only functional but also emotional.
LG demonstrates that the future of screens is no longer about competing for a greater number of pixels. It is about pixels harmonising with space, light, and the emotions of the viewer. OLED ceases to be a screen – it becomes art, architecture, and experience.
