Katarzyna Petru
Streaming in recent years has ceased to be a cheap alternative to television. Subscription prices are rising, and the number of platforms is increasing. In 2026, many viewers are asking themselves a simple question: does Netflix still offer value commensurate with its price? On one hand, the service regularly delivers high-profile premieres and original productions. On the other hand, more and more people are rotating their subscriptions, activating them only for the duration of specific premieres. Profitability is beginning to depend not on the price itself, but on the way one uses it.
How much does convenience cost?
In 2026, the monthly cost of the highest packages is no longer symbolic. If someone maintains several platforms at once, the total can approach the price of a traditional television subscription. Netflix still offers 4K, Dolby Atmos, and a wide library, but not everyone realistically takes advantage of this.
Viewers are increasingly analysing how many hours per month they actually spend watching. If the platform is used sporadically, the annual cost starts to look less attractive.
Library vs Competition
Netflix still possesses one of the largest libraries of original productions. The problem is that the competition is not resting. Platforms such as Disney+ and Amazon Prime Video are increasingly acquiring well-known brands and offering major premieres at shorter intervals.
The effect? Users are no longer tied to one platform for the entire year. The "turn on – watch – turn off" model is becoming the standard. In such a scenario, Netflix remains worthwhile, but as a seasonal service rather than a constant expense.
Is it worth staying permanently?
If you regularly follow series, watch documentaries and use premieres right after they debut, Netflix may still be cost-effective. However, if the platform is mainly used for occasional binge-watching of one production, it may be more financially sensible to activate the subscription on a short-term basis.
In 2026, the key question is not "is Netflix expensive," but "are you using it often enough."
A Netflix subscription in 2026 may still make sense, but not for everyone. The most benefit comes to viewers who regularly use the service and keep track of new releases. For others, rotating platforms and activating a subscription only when there is actually something to watch is becoming an increasingly popular solution.
