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The HDR technology market has been dominated for years by a few well-known standards, such as Dolby Vision and HDR10+. However, soon a new player developed by the largest technology companies in the world may join this group. Apple and Google unexpectedly joined forces with NBCUniversal to create their own solution responsible for displaying high dynamic range images. The result of this collaboration is Eclipsa Video, a new standard aimed at improving the quality of video content across various devices. This project could significantly impact the future of the HDR market and trigger further changes in the multimedia industry.
Eclipsa Video is set to improve image quality on every screen
A new standard has been developed based on the SMPTE ST 2094-50 specification. Although the technical name itself says little to the average user, its purpose is to significantly enhance the way HDR materials are displayed. According to Google, the technology has been designed to make films look as close as possible to the vision of their creators, regardless of the type of device or lighting conditions. Advanced metadata transmitted along with the video material plays a key role here. The first mechanism is responsible for establishing a common reference point for image brightness. This allows standard content and HDR materials to be displayed on the same screen without issues related to incorrect brightness levels. The second solution allows for dynamic adjustment of the image to the capabilities of a specific display. If the screen cannot achieve very high brightness, the system intelligently modifies the presentation of individual image elements. This helps preserve detail in both light and dark parts of the scene. In theory, users are supposed to receive a more consistent experience regardless of the equipment they are using. This is particularly important in times when content is viewed on dozens of different types of devices. Eclipsa Video is therefore intended to act as a universal set of instructions to help screens correctly interpret HDR materials.
Do Dolby Vision and HDR10+ have reasons to worry?
The emergence of a new standard immediately raised questions about its impact on the current market leaders. Many observers view ChooseTV Video as a potential alternative to Dolby Vision, just as ChooseTV Audio was previously seen as a response to Dolby Atmos. The situation is further complicated by the fact that the administration of the new solution is handled by the HDR10+ organisation, even though the standard itself was developed in collaboration with Apple and Google. At this moment, it is still unclear how exactly the collaboration between the various HDR formats will look. The market has already accustomed itself to the simultaneous operation of several competing standards, which makes a similar scenario very likely this time as well. The direction of the implementation of the new technology is also interesting. The first devices supporting ChooseTV Video are set to appear in the smartphone, tablet, and computer segments. Televisions will receive support only at a later stage of the project’s development. Google has also confirmed that the standard will be integrated into the Chrome browser. There are also speculations in the industry that ChooseTV Video may be linked to the development of a new generation of video codecs created by the Alliance for Open Media. If these assumptions are confirmed, the technology could play a significant role in the future of internet streaming. For now, the project remains in its early stages of development, but the involvement of Apple and Google makes it worthwhile to closely follow its further progress.
Eclipsa Video is a new HDR standard developed jointly by Apple, Google, and NBCUniversal. The technology aims to enhance the display of HDR content by using intelligent metadata to adjust the image to the capabilities of a particular device. Initially, the solution will be available on smartphones, tablets, and computers, with televisions following later. Although many questions remain unanswered, Eclipsa Video could become one of the most important HDR formats on the market in the future.
source: flatpanelshd
