Katarzyna Petru
We do not have good news for viewers and gamers using Amazon Prime Video in Poland. The giant from Seattle has officially raised subscription prices — and quite significantly. Users must prepare for higher expenses, although the service still remains one of the cheapest in the SVOD segment.
New prices in Poland – significant increases
From the beginning of 2026, Amazon is introducing new rates in our country:
monthly subscription rises from approx. 10.99 PLN to 15.50 PLN,
annual subscription increases from 49 PLN to 69 PLN.
It’s over a 40% price jump – and the first such change since Amazon Prime entered the Polish market in 2021. For new customers, the increase has already been implemented, while those who previously purchased a subscription can still enjoy the earlier rates for a certain period. Amazon officially confirmed the price change – although some media initially claimed it was a “mistake on the website.” However, the increase eventually became a reality for new customers.
What does this mean for viewers?
The price hike is painful – especially when many Poles have become accustomed to exceptionally low rates that were a rarity in the market. Nevertheless:
even after the increase, Prime remains one of the cheapest SVOD offers in Poland,
the package still includes not only Prime Video but also Prime Gaming and other Amazon Prime benefits, such as free shipping and shopping promotions.
The question is whether, with such a large price jump, some subscribers might start to wonder if it's worth paying for all the packages – or perhaps consider cheaper alternatives.
Poland is not isolated – the entire streaming market has been experiencing price increases for years. Amazon is part of this, although the pace of change and its scale vary between countries.
In other countries, Amazon is also getting more expensive
In many European and global markets, the Prime subscription had already increased:
in Germany, the price of an annual Amazon Prime subscription has risen by about 30% and currently amounts to around €89.90 per year,
in the United Kingdom, the annual subscription is about £95 – also after price hikes.
This shows that Amazon has long been adjusting prices to local economic conditions and operating costs in its major markets. Price increases for VOD services are a trend that has clearly accelerated in recent years. Netflix, Disney+, HBO Max, and others regularly raise their rates, citing rising production costs and investments in new content. Thus, the era of cheap streaming that viewers had grown accustomed to is increasingly coming to an end.
Amazon is also following this path, although it does so differently in various markets. In some countries, like India, additional fees for watching ad-free content have emerged, showing that platforms are increasingly boldly testing new pricing models. While prices in Poland are still relatively low, the global trend is clear – streaming is becoming more expensive.
Amazon in Poland: from cheap leader to more expensive rival
The price increase of Amazon Prime Video in Poland is bad news for fans of films, series and games, who were hoping to maintain low rates. Although the service still has a very attractive price compared to the competition after the change, the scale of the increase may prompt many to recalculate their streaming budget. It's worth remembering that this is part of a wider trend: streaming platforms around the world are adjusting prices to rising costs – and it doesn't seem like this will be the last increase in this segment.
