- Matching (Score)
- Our verdict
- Competing TVs
- TV appearance
- Where to buy
- Contrast and black detail
- HDR effect quality
- Factory color reproduction
- Color reproduction after calibration
- Smoothness of tonal transitions
- Image scaling and smoothness of tonal transitions
- Blur and motion smoothness
- Console compatibility and gaming features
- Input lag
- Compatibility with PC
- Viewing angles
- TV efficiency during daytime
- TV features
- Apps
- Playing files from USB
- Sound
- Details about the matrix
Philips OLED770 Review
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Panel type: WRGB OLED Refresh rate: 120Hz Brand: PHILIPS Resolution: 3840x2160 System: Titan OS Model year: 2025
Philips OLED770 is a television that at first glance looks like just another budget OLED. However, in practice, it can surprise you – with excellent picture quality, outstanding gaming experiences, and the Ambilight system that makes a difference in daily viewing. But not everything in this model shines as brightly. In our test, we check whether the OLED770 is a deal or rather a compromise that not everyone will agree with.
PHILIPS OLED770 - Our verdict
7.5
Overall rating
Philips OLED770 is a television that stands out primarily for its picture quality – the characteristic perfect black and infinite contrast typical of OLEDs make even a regular evening of binge-watching a series feel like a small cinematic experience. After calibration, the colours gain naturalness and consistency, while details in dark scenes are separated from the lights with surgical precision. This is a screen that gives the feeling of engaging with premium-class technology, even though it is formally a budget OLED in Philips' portfolio. The second pillar on which the OLED770 stands very strong is gaming. Here, the manufacturer has really done their homework. VRR works up to 120 Hz, we have an automatic game mode (ALLM), and input lag in standard HDR10 or SDR modes at 120 Hz can drop to as low as 5 ms – these are results that will easily satisfy even the most demanding gamers. And finally, the Ambilight system – for many it’s a gadget, but during longer sessions, it truly makes a difference. The colourful LEDs behind the screen dynamically respond to what's happening in the game, and can pull you deeper into the virtual world. It’s precisely for this reason that one could risk saying that the OLED770 is one of the more interesting budget gaming TVs on the market.
However, not everything shines so brightly, because when we come to the Smart TV aspect… TitanOS is the biggest drawback of this model. Theoretically, we have everything we need: access to apps, AirPlay support, and voice commands. In practice, though, the list of apps is limited, screen mirroring often doesn’t work at all, and voice search does not support the Polish language. Moreover, the remote, although well-designed and backlit – operates on infrared, which sounds almost anachronistic in 2025. The system is purportedly fast, but it can irritate with errors, and instead of encouraging usage, at times, it rather urges us to turn it off. And here we reach the crux: the OLED770 is a television that performs excellently as a screen for movies and games, but not necessarily as a multimedia hub for the home. For someone who mainly uses a console, home cinema, or operator's decoder – it will be a solid choice. We get fantastic picture quality, a full set of modern gaming features, and of course, the proprietary AmbilightTV backlighting system! But if someone is looking for a television that has to replace everything and serve as a multimedia powerhouse, it would be better to look towards the more expensive Philips models that offer more refined system solutions like GoogleTV.
Advantages
Excellent image quality typical of OLED – perfect blacks, infinite contrast
AmblightTV system
Support for multiple HDR formats including Dolby Vision and HDR10+
Great image quality after calibration
Decent viewing angles
Excellent motion smoothness – 120Hz OLED panel!
Many features for gamers: VRR, ALLM, Dolby Vision Gaming
Low input lag
4 HDMI 2.1 ports!
Disadvantages
TitanOS has very few apps and has annoying bugs
The remote works on infrared
Not the best upscaling quality
Average reflection suppression – the screen behaves like a slightly dimmed mirror
Movies and series in UHD quality8.0
Classic TV, YouTube8.6
Sports broadcasts (TV and apps)8.4
Gaming on console9.2
TV as a computer monitor7.6
Watching in bright light4.8
Utility functions5.5
Apps6.7
Sound quality7.0
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PHILIPS OLED770 - Competing TVs in this price range
PHILIPS OLED770 - TV appearance
HDMI inputs: 0 x HDMI 2.0, 4 x HDMI 2.1 (48Gbps) Outputs: Toslink (Optical audio), eARC (HDMI), ARC (HDMI), Mini-Jack (Headphones) Network Interfaces: Wi-Fi 2.4GHz, Wi-Fi 5GHz, Ethernet (LAN) 100Mbps
Build quality: BuildQuality-Good
Stand type: Legs
Kolor ramki: Graphite
- Stand: Fixed
- Flat design: No
- Accessories: Stand
Although at first glance the Philips OLED770 doesn’t stand out particularly against budget competitors in the "cheap" OLED segment, a closer look reveals several details that elevate it above the typical standard. It features metal legs that are spaced out at the edges – a refreshing change in these times of ubiquitous plastic stands. The frame around the screen is relatively slim, although the television itself is not one of the thinnest. This is due to the presence of the Ambilight system, which is characteristic of Philips and illuminates the wall behind the television. It's worth mentioning that the sample we tested had minor finish imperfections, with discolouration appearing on the rear plastics. In everyday use, no one is likely to notice this as we are looking at the screen and not the back of the television, but it’s good to know that such defects can occur depending on the unit. Nevertheless, the impression remains positive, and the overall presentation is neat and modern.
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PHILIPS OLED770 - Contrast and black detail
10/10
Result
∞:1
Result
∞:1
Result
∞:1
Result
∞:1
Result
∞:1
Visibility of details in the lights:
In terms of black and contrast, the Philips OLED770 doesn’t introduce any revolutions – but with OLEDs, it would be hard to expect one. The organic matrix allows for complete blacking out of individual pixels, which in practice gives us almost perfect black and contrast that reaches infinity. Whether we’re watching night scenes in films or scenes full of tiny bright points, the TV precisely separates details from the background. There are no halo effects or other artifacts typical for LCD TVs with local dimming here. Choosing an OLED – also in the version of model 770 – you can be assured that in this category, the image will look fantastic.
PHILIPS OLED770 - HDR effect quality
6/10
Supported formats: HDR10, Dolby Vision, HLG Color gamut coverage: DCI P3: 99.0%, Bt.2020: 74.5%
Luminance measurements in HDR:
Result
546 nit
Result
657 nit
Result
726 nit
Result
704 nit
Result
275 nit
The Philips OLED770 doesn't try to compete with the brightest OLEDs on the market, and it's actually hard to expect that, as it's the entry-level model in Philips' range for 2025. In our measurements, it reached a maximum of around 700 nits, which allows for enjoyment of HDR effects in scenes where light appears in spots – for instance, in the flash of headlights or a starry sky. In such moments, the picture can truly amaze. However, it's different when there are more bright elements on the screen. The TV, like many cheaper OLEDs, restricts luminance at that point, and the entire image noticeably dims. This was best seen in a scene from the movie The Meg, where the sun rises behind an oil platform – the brightness dropped to around 250 nits, which is almost three times less. The HDR effect remains pleasing to the eye, but it's worth being aware that this model performs best in scenes with less intense light. Fortunately, the OLED770 also has an ace up its sleeve – the coverage of the DCI-P3 colour palette is as high as 99%, so colours in movies and games are vibrant and very close to what the creator intended.
Scene from the movie “Pan” (about 2800 nits)
Scene from the movie “Billy Lynn” (about 1100 nits)
In everyday movie watching, the OLED770 showcases what we appreciate about televisions of this technology. In Billy Lynn, the effect was fantastic – the blacks separated perfectly from the details, and the fireworks in the background had a rich colour palette and intensity that immediately caught the eye. It struggled a bit in a scene from the movie Pan, mastered at 2800 nits, which is often the case with Blu-ray discs. Here, the picture still looked good, but with very bright elements – like the setting sun – there was a slight tendency to brighten the brightest points. In practice, this is a minor detail that few will notice, and overall it still performs exceptionally well. Even when compared to more expensive OLEDs, the OLED770 does not give the impression that significant compromises need to be made.
HDR luminance chart:
HDR luminance
Luminance of RGB colors
In our comparative test, it was easy to see the differences between HDR formats. In the case of static HDR10, the OLED770 tends to be overexposed – instead of a uniformly lit glade, the image loses some details, especially in the background. This is a typical limitation when the TV has to map tones based on static metadata. Materials in Dolby Vision or HDR10+ perform significantly better, where dynamic metadata is used. In that case, the same scene shows a much greater amount of detail and looks more natural. In practice, the difference is visible to the naked eye and demonstrates that the Philips OLED770 benefits the most from dynamic content formats.
Static HDR10
Dynamic: Dolby Vision
Factory color reproduction
6.2/10
The first measurements already show that the factory settings of the Philips OLED770 have a lot to improve, even in Filmmaker mode. The white balance chart clearly indicates a lack of blue, giving the image a slightly yellowish tint. In practice, white is not snow-like, but leans towards warmer hues – which some may even find appealing, but from a precision standpoint, this is a deviation from the norm. The gamma, on the other hand, tends to be on the darker side – the average value is around 2.6 instead of the reference 2.4. In mid-tones, the image appears muted and more saturated, which can look too "cinematic" but detracts a bit from the naturalness. However, the most significant issues are visible in colour reproduction. The average error is relatively high, and some colours – particularly shades of grey – deviate significantly from what should be seen. In everyday viewing, this means that sometimes colours may look less natural than we would wish.
Color reproduction after calibration
9/10
Philips OLED770 had shown signs from the start that it harboured significant potential, but it was hard to fully appreciate this in its factory settings. The image was often too warm, and some colours appeared as if they had lost their naturalness along the way. Calibration revealed that this television was very amenable to work – it responded to every adjustment and almost immediately unveiled another layer of its capabilities. The white balance was set in both SDR and HDR so that the yellowish haze disappeared and a neutral, clear white emerged. Gamma stabilised closer to perfection, which helped restore the naturalness of mid-tones, while shadows ceased to be artificially darkened, perhaps even with a slight brightening effect. The result was obvious... Movies are watched with greater ease; the image has cinematic depth without the feeling that something is overly darkened. However, the most interesting aspect was working on the colours. Factory errors were not dramatic, but slightly noticeable – skin tones could be too warm, and grey wasn’t always the shade we expected. After calibration, the error values dropped to around 2, and in many cases even below 1. This is a level that is definitely lower than the threshold of discernibility for the human eye. In other words, after correction, the colours finally “clicked” into place. Looking at the screen, we felt like the television had begun to speak with a full voice. Like an instrument that had finally been properly tuned.
PHILIPS OLED770 - Smoothness of tonal transitions
7.6/10
In this category, there’s a noticeable improvement compared to last year's Philips models. The OLED770 handles colour gradation significantly better, and strongly visible transitions or artificial banding occur less frequently than before. Interestingly, we achieved the best results in dark scenes – where most televisions, especially those with WOLED panels, tend to struggle the most. A good example is the shot of an actor floating in red water – the transition from intense red to black looks nearly perfect here, without the typical “stair steps.” The situation is somewhat worse in light parts of the image. With extremely bright gradients, particularly close to white, the television has trouble maintaining smoothness. This can be noticed, for example, in a scene from the film Kingsman, where in the background of the bright sky with the sun, subtle bands of the sunrise appear instead of a smooth blur. Fortunately, these situations are relatively rare, and in everyday viewing, the OLED770 presents itself very solidly and doesn’t disrupt immersion as was the case in last year's models.
Image scaling and smoothness of tonal transitions
7/10
Smooth transition function
Image without overscan on the SD signal
The problem of the previously mentioned colour connections can largely be mitigated thanks to the "distortion reduction" function, which is an algorithm for smoothing tonal transitions in Philips. It works best at a low level – effectively eliminating unwanted colour bands while not introducing strange artifacts or losing image detail. This is one of those features that is truly worth keeping on.
The issue of upscaling is somewhat less impressive. Images from lower resolution can be too soft, while in some parts the characteristic "jaggies" appear. The impression is that the algorithm is trying to reconcile two contradictory directions – smoothing and sharpening – and ultimately fails to find the golden mean. As a consolation, it's worth noting that the television does not have problems with overscan, meaning it does not cut off the edges of the image, which can sometimes happen in other competing models.
PHILIPS OLED770 - Blur and motion smoothness
8.4/10
Maximum refresh rate of the panel: 120Hz
Film motion smoothing option: Yes
Blur reduction option: Yes
BFI function 60Hz: No
BFI function 120Hz: No
The issue of the panel in the Philips OLED770 is not entirely straightforward. The manufacturer claims a 120 Hz panel, but our measurements showed that the screen can accept a 4K signal even at 144 Hz. This sounds like great news – because who wouldn't want an additional mode for PC gamers at this price? However, the reality turned out to be more complex. With 120 Hz content, the television behaves like most OLEDs – the image is absolutely clear, with no trace of blurring or smearing, ideal for both dynamic games and sports broadcasts. The problem only arises at 144 Hz. Unlike models with official support for this frequency, here we see the phenomenon of so-called frame skipping. This means that the television is unable to display all the frames – some of them are skipped, causing motion to lose smoothness and double outlines to appear on the screen. The effect resembles the operation of the BFI function, which Philips does not offer in this model anyway.
Blur (native resolution, maximum refresh rate):
Smużenie (4K@144Hz):
One can therefore infer why the manufacturer does not officially boast about the 144 Hz mode; those extra 24 Hz are practically not worth the artifacts that are visible to the naked eye (we confirmed this during tests with "Ufo"). However, the most important thing is that at 120 Hz, the image is almost ideal, and it is this frequency that is today the standard in both consoles and sports broadcasts. It is also worth mentioning that, like in most televisions, we also find additional options for improving motion smoothness. Philips calls this feature "Motion Style," and it is this that determines how movies, series, or sports are displayed. We can adjust the intensity of this function according to our needs – from minimal interference, where the cinematic nature of the image is visible, to stronger smoothing, which works best during dynamic matches. This is one of the more important features in a television, which is primarily designed for watching movies, series, or sports.
PHILIPS OLED770 - Console compatibility and gaming features
10/10
- ALLM:
Yes
- VRR:
Yes
- VRR range:
40 - 120Hz
- Dolby Vision Game Mode:
Yes
- Correct implementation of HGIG:
Yes
- 1080p@120Hz:
Yes
- 1440p@120Hz:
Yes
- 4K@120Hz:
Yes
- Game bar:
Yes
If someone is looking for a TV for gaming, the Philips OLED770 is a candidate that's hard to overlook. The mere fact that this is an OLED gives it a great starting point – perfect blacks and infinite contrast make evening sessions in atmospheric games look like they've been taken straight out of a cinema. Added to that is the Ambilight system, which uses LEDs on the back of the TV to extend the image onto the wall behind the screen. The effect is such that even just playing FIFA can look like a small spectacle, and in horror games, the atmosphere becomes really thick. On the technical side, it's also quite decent. The Philips OLED770 supports variable refresh rate (VRR) up to 120 Hz, has an automatic mode for gamers (ALLM), and for those using an Xbox Series X, Dolby Vision support in games is also available. You just need to know that in this mode, the input lag is slightly higher than standard, although still at an acceptable level. As a bonus, we also get the 'Game Bar', which is a special tool strip for gamers. It's not the most conveniently designed solution, but it allows for a quick view of key parameters without exiting the game. Overall, this gives a picture of a TV that has all the most important gaming features on one hand, and on the other can add something unique – Ambilight. And it's this mix of technology and visual effect that makes the OLED770 one of the better screens for gaming in a home environment.
PHILIPS OLED770 - Input lag
9.8/10
As we mentioned earlier, the only anomaly that has been captured during testing is the Dolby Vision Gaming mode. In this setting, the latency can reach up to 30 ms. This is not a particularly impressive result, and more demanding players may turn up their noses, but in practice – during casual sessions – the difference will not be greatly noticeable. The standard HDR10 and SDR modes perform much better, however. In the case of a 120 Hz signal, the input lag drops to a minimal 5 ms, which is an outstanding result and places the OLED770 among the top TVs suitable for dynamic gaming. In other words, if someone isn’t set on Dolby Vision on Xbox, the gaming experience will be fast, smooth, and free of unnecessary delays!
| SDR | HDR | Dolby Vision |
|---|---|---|
| 1080p60: 14 ms | 2160p60: 13 ms | 2160p60 DV: 30 ms |
| 1080p120: 5 ms | 2160p120: 5 ms | |
| 2160p60: 13 ms | ||
| 2160p120: 5 ms |
PHILIPS OLED770 - Compatibility with PC
7.6/10
Chroma 444 (maximum resolution and refresh rate): Yes
Font clarity: Good
Readability of dark text and shapes: Very Good
Input lag in PC mode (4K, maximum refresh rate): 5ms
Matrix subpixel arrangement: RWBG
Max refresh rate: 120Hz
G-Sync: Yes
Philips has learned from previous models and has finally improved the implementation of chroma 4:4:4. This is important news for those planning to connect the TV to a computer, as it means no problems with sharpness and readability of fonts. Text looks clear and crisp, so the OLED770 can easily be called an excellent display for office work or browsing the internet. Of course, very demanding users may notice some imperfections resulting from the WRGB pixel arrangement typical of WOLED panels, but in practice, this does not significantly impact comfort. The TV also performs well in games launched from a PC. The panel allows for real refresh rates of up to 120 Hz, and with low input lag, this provides a very smooth image without noticeable stutters. The only thing missing is support for G-Sync and – as we mentioned before – a proper 144 Hz mode, but despite that, the overall performance is really solid. For those looking for a versatile screen for computer and console use, the OLED770 is a choice that’s hard to underestimate.
PHILIPS OLED770 - Viewing angles
7.7/10
Brightness drop at an angle of 45 degrees: 28%
In terms of viewing angles, the Philips OLED770 presents a very high level typical of OLEDs. The image remains readable and saturated even when viewing the screen from the side – there is practically no drop in contrast or fading of colours. In this category, it only falls short of QD-OLED panels, which we find either in very expensive premium models or in one exceptional case – in the 55-inch Samsung S85F. However, in everyday use, the differences are difficult to detect, and the OLED770 performs nearly perfectly. Only at really extreme angles can a slight degradation of colours be noticed.
PHILIPS OLED770 - TV efficiency during daytime
4.8/10
Matrix coating: Glare
Reflection suppression: Decent
Black levels during daytime: Very Good
OLED770 is not one of the brightest TVs, so it's hard to recommend it for very sun-filled living rooms. In a bright room, its limitations quickly become apparent – the screen catches reflections and behaves more like a lightly dimmed mirror. Glare reduction is average, and in direct light, the screen performs poorly. Fortunately, the panel's coating does not distort colours, so even during the day, the hues remain natural, and the blacks do not dramatically lose their depth. Nevertheless, it’s hard to say that the OLED770 is a TV designed for bright spaces – it will definitely find a better home in a dimly lit living room or in a bedroom, where its strengths can truly shine.
Matrix brightness
Average luminance SDR
Philips OLED770: 249 cd/m2
PHILIPS OLED770 - TV features
5.5/10
System: Titan OS
System performance: Decent
- HDMI inputs: 0 x HDMI 2.0, 4 x HDMI 2.1 48Gbps
- Outputs: Toslink (Optical audio), eARC (HDMI), ARC (HDMI), Mini-Jack (Headphones)
- Network Interfaces: Wi-Fi 2.4GHz, Wi-Fi 5GHz, Ethernet (LAN) 100Mbps
- TV reception: DVB-T, DVB-T2, DVB-S, DVB-S2, DVB-C
Classic features:
Recording to USB (terrestrial TV): No - Recording programming: No
- Picture in Picture (PiP): No
- RF remote control (no need to aim at the screen): Infrared
- Backlit remote control: Yes
- Teletext: Yes
- Audio only mode: Yes
- Bluetooth headphones support: Yes
- Simultaneous Bluetooth headphones & TV audio: No
Smart features:
- AirPlay: Yes
- Screen mirroring (Windows Miracast): No
- Voice search: Yes
- Voice search in native language: No
- Ability to connect a keyboard and mouse: Yes
Functional Features
Let's start with the basics, which are the classic functions of a television. The Philips OLED770 doesn’t turn the table here; we have a standard EPG interface, the ability to connect devices via Bluetooth, and a few simple configuration options including teletext. Interestingly, there is a jack connection, which is becoming quite rare these days. However, those with older receivers or wired headphones will appreciate it. The remote creates a good impression – it’s ergonomic and has a backlit numeric keypad – but there’s also a sense of a step back here. It works via infrared, so you have to aim it at the television, and frankly, by 2025 we would expect full wireless support. The exception is voice commands, which use Bluetooth, but even here there’s no reason for euphoria.
SmartTV Features – TitanOS
Speaking of voice, let’s move on to the Smart TV system, which is an element that largely defines the daily comfort of using a television today. And here the OLED770 clearly lags behind the competition. TitanOS operates quickly enough that it's not a disaster, but daily use can be frustrating due to minor bugs and shortcomings. Theoretically, we get support for AirPlay, but on the other hand, screen mirroring just didn’t work at all in practice. Voice search? Yes, but only through Amazon Alexa and without support for the Polish language. In other words, the features are there, but when we try to use them, we find that their practicality is severely limited and nearly useless. And it’s this Smart TV aspect that becomes the greatest hindrance of the OLED770. The image can be astonishing, gaming is excellent, and Ambilight creates a unique atmosphere – but when we transition to daily use of apps and services, we feel a sense of dissatisfaction.
Ambilight – Philips OLED770
Although in terms of smart functionality, the Philips OLED770 is rather average, it has something in store that its competitors honestly envy. We’re talking about the three-sided Ambilight system, which has been a hallmark of this brand’s televisions for years. The LED lights positioned at the back of the housing dynamically illuminate the wall in colours matched to whatever is happening on the screen at that moment. The effect is simple but very suggestive – the image seems to extend beyond the boundaries of the television, giving us the impression that the screen has suddenly grown by extra inches. During a movie screening, it can create atmosphere, in games it enhances immersion, and during regular TV viewing, it simply pleases the eye. It’s this addition that makes it so that despite the limitations of TitanOS, the OLED770 has something that can attract attention and give it character.
Sound connection options
HDMI audio:
Other audio outputs:
- Toslink: Yes
- Stereo (Mini-Jack): Yes
Wireless audio:
- Bluetooth: Yes
- DTS Play-Fi: Yes
Obsługiwane formaty audio:
- Dolby Digital Plus 7.1: Yes
- Dolby True HD 7.1: Yes
- Dolby Atmos in Dolby Digital Plus (JOC): Yes
- Dolby Atmos in Dolby True HD: Yes
- DTS:X in DTS-HD MA: Yes
- DTS-HD Master Audio: Yes
Ułatwienia dla seniorów
- Numeric keyboard on TV: Yes
- Font size adjustment: Yes
- Audio description: Yes
PHILIPS OLED770 - Apps
6.7/10
PHILIPS OLED770 - Playing files from USB
8.5/10
| Maximum photo resolution: | Supported photo formats: |
|---|---|
| 4 Mpix | JPEG |
| 6 Mpix | HEIC |
| 8 Mpix | PNG |
| 10 Mpix | GIF |
| 12 Mpix | WebP |
| 16 Mpix | TIFF |
| 20 Mpix | BMP |
| 24 Mpix | SVG |
| 28 Mpix | |
| 32 Mpix |
The built-in media player in the Philips OLED770 works quite well, especially when it comes to subtitles – virtually every format we threw at it was handled correctly, which will certainly please those watching films from their own library. However, there are certain reservations regarding photo support. Not all resolutions are recognised, which may surprise users accustomed to viewing photographs from traditional cameras or older memory cards. Apart from that, everything works correctly – it’s just worth ensuring that the TV can handle the files that we actually want to play on it.
PHILIPS OLED770 - Sound
7/10
80dB
Maximum volume
Supported codecs
(TV speakers)
Dolby Digital Plus 7.1
Dolby True HD 7.1
Dolby Atmos in Dolby Digital Plus (JOC)
Dolby Atmos in Dolby True HD
DTS:X in DTS-HD MA
DTS-HD Master Audio
When it comes to sound, the Philips OLED770 performs quite well, although you can't expect powerful bass. For regular TV viewing, streaming services or series, its capabilities are more than sufficient – dialogues are clear, and the overall tonal balance is at a decent level. However, when we want to feel a real punch in cinematic productions or games, it quickly becomes apparent that it lacks solid low-end response. In such a situation, a natural complement becomes an additional soundbar or audio system that will allow you to take advantage of the potential of the excellent picture.
On the plus side, versatility in handling formats must be noted. The OLED770 can manage practically all popular codecs, including Dolby Atmos, DTS:X, and Dolby TrueHD. Because of this, when connecting external audio equipment, you can expect a full sound experience, even if the built-in speakers in the TV don't make a spectacular impression.
Acoustic Measurements
80dBC (Max)
75dBC
PHILIPS OLED770 - Details about the matrix
Software version during testing: TPN258E_VO58.002.179.041
Subpixel Structure:
Panel uniformity and thermal imaging:
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