- Matching (Score)
- Our verdict
- Competing TVs
- TV appearance
- Where to buy
- Contrast and black detail
- HDR effect quality
- Factory color reproduction
- Color reproduction after calibration
- Smoothness of tonal transitions
- Image scaling and smoothness of tonal transitions
- Blur and motion smoothness
- Console compatibility and gaming features
- Input lag
- Compatibility with PC
- Viewing angles
- TV efficiency during daytime
- TV features
- Apps
- Playing files from USB
- Sound
- Details about the matrix
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Panel type: LCD VA Odświeżanie: 144Hz Brand: HISENSE Resolution: 3840x2160 System: VIDAA Model year: 2025
Hisense this year decided to release two versions of the U7 series television – U7Q and U7Q PRO. In this test, we take a look at the U7Q model, the natural successor to last year's U7NQ. How does its picture quality compare to the competition and last year's model? Can it still be a good choice for gaming and films? You will find out in our test.
HISENSE U7Q - Our verdict
7.2
Overall rating
Hisense U7Q is one of the most interesting Mini-LED TVs in its price segment, clearly demonstrating that Hisense is starting to make a mark in the market not only through the price-to-performance ratio but also through increasingly refined picture quality. Let's start with what truly impresses: the contrast and black levels are at a level that was recently unattainable in this price range. Combined with smooth tonal transitions, solid brightness, and a fast 144Hz panel, the U7Q becomes a TV that excels in both movies and gaming. Gamers will find almost everything they can expect here – support for variable refresh rate (VRR), automatic game mode (ALLM), very low input lag, and even 240Hz in Full HD. All of this makes the U7Q suitable for both next-gen consoles and PCs. However, there are some downsides. When it comes to HDR content, one might want to say: “untapped potential” – you may ask why? The TV, due to its algorithms, dims small bright elements or excessively boosts them, which can spoil the viewing experience. There is also a lack of support for HGiG, the feature that would better match the console with the TV regarding HDR. In summary, briefly – the Hisense U7Q is a very versatile and complete TV that has its imperfections but makes up for them in many key aspects. For gamers, occasional movie watchers, or anyone looking for good equipment for everyday use – it’s one of the most cost-effective options in 2025. You just need to know what compromises you’re willing to make – and then it’s hard to be disappointed.
Advantages
Great contrast and deep black
Very good fluidity of tonal transitions (close to reference level)
High brightness
Supports 4K 144 Hz and even 240 Hz in Full HD
VRR, ALLM, G-SYNC – a full package for gamers
Low input lag
Pleasant sound with light bass
Many classic TV features built into the VIDAA system
Disadvantages
No support for HGiG (makes setting HDR on consoles difficult)
Brightness management issues
Poor viewing angles – typical for VA panels
Closed VIDAA system – missing some apps
Movies and series in UHD quality6.6
Classic TV, YouTube6.8
Sports broadcasts (TV and apps)6.5
Gaming on console8.0
TV as a computer monitor8.8
Watching in bright light6.2
Utility functions9.0
Apps7.7
Sound quality7.8
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HISENSE U7Q - Competing TVs in this price range
HISENSE U7Q - TV appearance
HDMI inputs: 2 x HDMI 2.0, 2 x HDMI 2.1 (48Gbps) Other inputs: RCA (Chinch) Outputs: Toslink (Optical audio), eARC (HDMI), ARC (HDMI), Mini-Jack (Headphones) Network Interfaces: Wi-Fi 2.4GHz, Wi-Fi 5GHz, Ethernet (LAN) 100Mbps
Build quality: Good
Stand type: Central
Kolor ramki: Graphite
- Regulacja podstawy: stand-Fixed
- Montaż na płasko: Nie
- Akcesoria: accessories-Stand
Hisense U7Q, even though it's the "ordinary" version without the PRO suffix, visually resembles its more advanced variant very closely. The constructions are almost identical – the differences mainly come down to the base. The U7Q model is also equipped with a central stand, but in this case, it has a slightly larger clearance, which may be a deliberate move by the manufacturer to make it easier to distinguish between the two models – because in appearance, they are indeed very similar! The television gives a solid impression. During tests, we did not notice any flexing or cracking typical of cheap plastic – the whole thing looks neat and stable. One minor point can be made about the rather "chunky" construction – the back of the housing is noticeably thicker, which prevents the television from being mounted very close to the wall. Aside from this aspect, we assess the build quality positively.
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HISENSE U7Q - Contrast and black detail
7.5/10
Local dimming function: Yes, number of zones: 220 (10 x 22)
Result
278,000:1
Result
28,800:1
Result
11,100:1
Result
10,800:1
Result
6,250:1
Visibility of details in the lights:
U7Q is a Mini-LED backlit TV – just like the PRO version. What’s the difference? The version without the suffix simply has fewer dimming zones. In our 65-inch model with a VA panel, we counted 220 of them. And while that doesn’t impress as much as in the U7Q PRO, it still looks very good on paper for this price range. Alright, but how does it perform in practice? Surprisingly well. The contrast in the U7Q can reach up to 300,000:1, which provides a really solid black effect. In many scenes, it’s hard to find fault – the image has depth, and the highlights are well separated. Of course, Mini-LED is not OLED – so there are some limitations. In very challenging scenes with many dark details, the TV sometimes either ‘eats’ them, leaving a nice black, or slightly brightens the background, which can create a halo effect. That’s normal in this technology and should be taken into account. Despite these minor drawbacks – the contrast in the U7Q is really good.
HISENSE U7Q - HDR effect quality
4.4/10
Supported formats: HDR10, HDR10+, Dolby Vision, Dolby Vision IQ, HLG Color gamut coverage: DCI P3: 93.5%, Bt.2020: 70.5%
Luminance measurements in HDR:
Result
521 nit
Result
160 nit
Result
351 nit
Result
98 nit
Result
674 nit
Since the algorithms responsible for blacks are performing quite well, we expected a similarly good outcome when it comes to brightness and overall HDR quality. Unfortunately, we have to disappoint you a bit here.
The U7Q is quite a bright television – under the best conditions, it can reach around 800 nits, which indeed impresses in some scenes, especially in scenes like those from the movie The Meg. Bright segments can shine, and the HDR effect is noticeable. The problem arises when very small, bright elements appear on a dark background – for example, in Sicario 2 or in the second scene from Life of Pi. At such moments, the dimming algorithms operate too aggressively. Yes, the blacks look great at that point, but the brightest spots can almost completely disappear, causing the HDR effect to vanish and details to be barely visible. That’s just the charm of this technology in this price segment.
As a consolation, it is worth mentioning that the U7Q is marketed as a QLED (in practice, a PFS layer is used, which operates very similarly), and it can indeed display a wide colour gamut – a DCI-P3 coverage of around 94% is a very good result for this class.
Scene from the movie “Pan” (about 2800 nits)
Scene from the movie “Billy Lynn” (about 1100 nits)
Despite fairly average results when it comes to standard HDR content, we didn't expect miracles in the toughest conditions, namely scenes prepared with the highest image quality. And here... a positive surprise. The U7Q was able to extract a significant amount of detail – even if the image sometimes appeared excessively bright, causing the colours to lose some saturation and the overall presentation strayed from the director's original vision. Nevertheless, the final result was quite satisfactory, and the television didn't lose the most important information in challenging shots. It might have been even better if the HDR dynamic tone mapping feature had been properly implemented. Unfortunately, turning it on only worsens the situation. Instead of helping, it further boosts the brightness, ultimately ruining the balance of the image. For this reason, it is definitely not worth using.
HDR luminance chart:
Luminancja HDR
Luminance of RGB colors
U7Q, like most Hisense televisions, supports all popular HDR formats – we have the standard HDR10, but also HDR10+ and Dolby Vision, which are formats with dynamic metadata. And really – the difference is significant between these formats when it comes to U7Q. Displaying the same scene in two versions – once in HDR10 and once in Dolby Vision – can completely change the viewing experience. Our favourite test with horses looked much better in Dolby Vision – more details, better depth, and not just in the foreground, but also in the background. Of course, there is still a long way to go to perfection, but dynamic metadata really saves this television. If you have a choice – it is definitely worth watching in Dolby Vision, and that shouldn't be a problem, as most content on streaming platforms (like Netflix, Disney+ or Apple TV) is indeed in that format.
Static HDR10
Dynamic: Dolby Vision
Factory color reproduction
6.3/10
We tested the U7Q in the best possible picture mode, which is Filmmaker Mode. This mode is supposed to provide the most "cinematic" experience that aligns with the creators' intentions – straight out of the box. Unfortunately… even this professionally sounding name doesn’t guarantee a perfect image.
In our unit, the problem lay in the poorly set white balance. In both HD and 4K content, the image had too much blue and red, resulting in a slightly pinkish hue on the screen. It didn’t look terrible, but it was noticeable – especially in bright scenes and on white backgrounds. That alone could have been forgiven, but the biggest issue is managing brightness in HDR content. The EOTF curve from the measurements confirms what we saw earlier during scene tests: the television can overly dim the smallest bright elements, causing them to nearly disappear, or conversely – excessively brighten the brightest parts, which affects the naturalness of the image.
Color reproduction after calibration
7.4/10
Thanks to specialist tools, we managed to correct the colour quality in SDR content to almost perfection. In materials with lower dynamics, delta E errors dropped below 0.5, which can be considered an almost reference result. The picture on television, YouTube, or classic Full HD looks really good after calibration. Well then – but where was it not so easy to improve the image? Primarily it concerns HDR quality content. Although we managed to somewhat "tame" the white balance and eliminate pink tints in most scenes, unfortunately, we did not have full control over brightness management. We set the local dimming settings according to the best observations – SDR: Medium, HDR: High – but the U7Q still did everything a bit its own way. There were still cases of overly strong dimming or brightening of details that calibration simply could not eliminate. And although the overall reception of content is much better, one must reckon that the U7Q will always have something to say at the end with "but".
HISENSE U7Q - Smoothness of tonal transitions
9.9/10
U7Q performs exceptionally when it comes to tonal transitions – we can confidently say that it’s nearly at a reference level, which is why this television receives one of the highest possible ratings from us in this category. The colour blends are smooth, clear, without any noticeable banding. In most scenes, everything looks just perfect, and any minor imperfections may only appear in very specific shots – though we hardly noticed them during testing.
Image scaling and smoothness of tonal transitions
6/10
Smooth transition function
Image without overscan on the SD signal
There are situations where we would like to smooth out tonal transitions a bit, especially in older materials – those with limited source quality. The U7Q has been equipped with a feature called “Smooth and Gradient Image,” but unfortunately… it works very poorly. In the “Low” option, the effects are practically unnoticeable, and other settings smooth out the details but don’t improve tonal transitions. The only positive thing is that the feature doesn’t interfere with the film grain, so it doesn’t ruin the natural structure of the image.
Fortunately, content scaling performs quite well. The image is not overly sharpened, there is no artificial clarity – and while it’s known that this isn’t the level of high-end TVs, the U7Q has no problem displaying really old content in a completely acceptable manner.
HISENSE U7Q - Blur and motion smoothness
7.5/10
Maximum refresh rate of the panel: 144Hz
Film motion smoothing option: Yes
Blur reduction option: Yes
BFI function 60Hz: Yes, 120Hz (double contours)
BFI function 120Hz: Yes, 240Hz (double contours)
Brightness drop with BFI: 77%
U7Q is a truly fast TV, much like its more powerful version “PRO”. At 4K resolution, it supports up to 144 Hz refresh rate, and if someone wants even more – in Full HD, you can achieve up to 240 Hz! This will mainly benefit PC gamers, but it’s worth appreciating – it’s a rare feature in this price segment. Right from the start, it’s clear that the U7Q has been designed with dynamic content in mind, such as games or sports. In films, we’re not left “out in the cold” either – the U7Q offers an “Ultra Motion Smoothness” feature, where with two sliders, you can adjust whether you want a smoother, theatrical picture, or something closer to cinematic style with a visible frame. It’s good that, like most manufacturers, we have a choice here and can customise it to our own preferences.
Blur (native resolution, maximum refresh rate):
Blur (BFI function enabled):
Smużenie (1080p 240Hz):
Motion blur on the U7Q is slightly noticeable, especially in darker scenes, where a delicate “pulling” effect on objects may appear. In our test with the UFO (that is a classic “fuoldik”) at content rates of 120 Hz and 240 Hz, we did not notice any serious issues – everything looked smooth and without significant distortions.
If someone is keen, they can also try to reduce motion blur using the BFI (Black Frame Insertion) feature. Unfortunately, as is often the case, the side effect is a massive drop in panel brightness and the appearance of ghosting contours. In practice, this means that we treat BFI on the U7Q more as a curiosity rather than a real usability feature.
HISENSE U7Q - Console compatibility and gaming features
8.5/10
- ALLM:
Yes
- VRR:
Yes
- VRR range:
48 - 240Hz
- Dolby Vision Game Mode:
Yes
Correct implementation of HGIG:
No - 1080p@120Hz:
Yes
- 1440p@120Hz:
Yes
- 4K@120Hz:
Yes
- Game bar:
Yes
The Hisense U7Q is a TV designed with gamers in mind – and you can see that straight away with its gaming capabilities. It has practically everything you could wish for: Variable Refresh Rate (VRR) – check, Auto Low Latency Mode (ALLM) – check, and high refresh rates of up to 240 Hz in Full HD, along with support for various resolutions, not just 4K. It’s truly an impressive set of features that makes the U7Q perform well with both fast-paced shooters on consoles and more demanding titles on PC. Of course – like most Hisense models – it lacks a proper implementation of the HGiG feature. It’s a shame because HGiG allows the console's brightness to be adjusted to the specific TV, which in practice makes it easier to display HDR games according to the creators' intentions. Without this, you just have to deal with some limitations in the final HDR image in games.
HISENSE U7Q - Input lag
9.7/10
The input lag on the U7Q is really impressive. With 120 Hz content, we achieved around 9 ms, and with 60 Hz – around 17 ms. These are fantastic results that make the TV great for even dynamic games requiring quick responses. It’s hard to fault anything here. Of course, as is often the case, the Dolby Vision mode in games seems a bit slower compared to standard SDR or HDR. This will be mainly noticeable for Xbox Series X/S console users, who are the only ones supporting Dolby Vision Gaming. Fortunately, the input lag still remains below 30 ms, so in practice, this is still an acceptable level even for more demanding gamers.
| SDR | HDR | Dolby Vision |
|---|---|---|
| 1080p60: 17 ms | 2160p60: 17 ms | 2160p60 DV: 28 ms |
| 1080p120: 9 ms | 2160p120: 9 ms | 2160p120 DV: 19 ms |
| 2160p60: 17 ms | ||
| 2160p120: 9 ms |
HISENSE U7Q - Compatibility with PC
8.8/10
Chroma 444 (maximum resolution and refresh rate): Yes
Font clarity: Very Good
Readability of dark text and shapes: Good
Input lag in PC mode (4K, maximum refresh rate): 9ms
Matrix subpixel arrangement: BGR
Max refresh rate: 144Hz
G-Sync: Yes
The U7Q communicates great with the computer. For gamers, this is fantastic news – we have high refresh rates, low input lag, and G-SYNC support, making gaming from a PC an absolute pleasure. But the U7Q also performs well in everyday tasks. If someone uses a computer for text, web browsing, or office work – there’s nothing to nitpick about. The TV correctly handles chroma 4:4:4, so fonts look sharp and clear, without blurring or strange outlines. Both small and capital letters are simply legible – just as they should be.
HISENSE U7Q - Viewing angles
3/10
Brightness drop at an angle of 45 degrees: 74%
The viewing angles on the U7Q are rather weak – that's just typical for VA panel characteristics. Directly in front, everything looks very good: blacks are deep, colours are saturated, and the contrast is high. But just moving slightly to the side is enough for the picture to start losing quality – colours become paler, and blacks begin to resemble dark grey. Compared to TVs with IPS panels, the U7Q performs worse, although on the other hand, it compensates with better contrast and deeper blacks.
HISENSE U7Q - TV efficiency during daytime
6.2/10
Matrix coating: Satin
Reflection suppression: Good
Black levels during daytime: Good
The U7Q performs quite well in sunny rooms. Brightness in SDR mode averages around 520 nits, which practically means that even on a sunny day, you can comfortably watch television without the feeling that everything is drowning in reflections. Additionally, thanks to the satin coating on the panel, the television handles reflections well.
Matrix brightness
Average luminance SDR
Hisense U7Q: 519 cd/m2
HISENSE U7Q - TV features
9/10
System: VIDAA
System performance: Good
- HDMI inputs: 2 x HDMI 2.0, 2 x HDMI 2.1 48Gbps
- Other inputs: RCA (Chinch)
- Outputs: Toslink (Optical audio), eARC (HDMI), ARC (HDMI), Mini-Jack (Headphones)
- Network Interfaces: Wi-Fi 2.4GHz, Wi-Fi 5GHz, Ethernet (LAN) 100Mbps
- TV reception: DVB-T, DVB-T2, DVB-S, DVB-S2
Classic features:
- Recording to USB (terrestrial TV): Yes
- Recording programming: Yes
- Picture in Picture (PiP): No
- RF remote control (no need to aim at the screen): RF
- Backlit remote control: No
- Teletext: Yes
- Audio only mode: Yes
- Possibility to connect Bluetooth headphones to the TV: Yes
- Possibility to simultaneously use Bluetooth headphones and the TV speaker: Yes
Smart features:
- AirPlay: Yes
- Screen mirroring (Windows Miracast): Yes
- Wyszukiwanie głosowe: No
- Voice search in native language: Yes
- Ability to connect a keyboard and mouse: Yes
Classic features of U7Q
Hisense U7Q really has a lot to offer when it comes to classic TV features. You can record shows onto USB, easily connect external devices via Bluetooth, and the interface – such as the EPG – is clear and readable. It may sound like something that mainly seniors would appreciate, but the truth is that U7Q has practically everything needed for watching classic television. The only thing missing here is the PiP (picture-in-picture) feature.
Smart TV U7Q: Vidaa
When it comes to smart features, U7Q runs on the proprietary VIDAA system. And I must say – it runs really smoothly. Voice search in Polish? No issues at all. AirPlay and screen mirroring? They also work without a hitch. Of course, one must be aware that VIDAA is a closed system, so – as is often the case – it lacks a few popular apps, especially those related to music. Therefore, it’s worth checking before purchasing to see if all the apps you use daily are available.
HISENSE U7Q - Apps
7.7/10
HISENSE U7Q - Playing files from USB
8.2/10
| Maximum photo resolution: | Supported photo formats: |
|---|---|
| 4 Mpix | JPEG |
| 6 Mpix | HEIC |
| 8 Mpix | PNG |
| 10 Mpix | GIF |
| 12 Mpix | WebP |
| 16 Mpix | TIFF |
| 20 Mpix | BMP |
| 24 Mpix | SVG |
| 28 Mpix | |
| 32 Mpix |
The built-in player in the U7Q completely meets the needs of most future users. The television effortlessly supports Polish characters and most popular video, audio, and photo formats. If we had to nitpick, it would only be the limited support for certain photo resolutions – there are times when files from the camera are not displayed correctly. So it’s worth keeping this in mind if you plan to show photos straight from a DSLR or phone.
HISENSE U7Q - Sound
7.8/10
7.8/10
Subjective sound quality
Supported codecs
(TV speakers)
Dolby Digital Plus 7.1
Dolby True HD 7.1
Dolby Atmos in Dolby Digital Plus (JOC)
Dolby Atmos in Dolby True HD
DTS:X in DTS-HD MA
DTS-HD Master Audio
Supported codecs
(external HDMI eARC audio)
Dolby Digital Plus 7.1
Dolby True HD 7.1
Dolby Atmos in Dolby Digital Plus (JOC)
Dolby Atmos in Dolby True HD
DTS:X in DTS-HD MA
DTS-HD Master Audio
Sound is one of the biggest advantages of the U7Q. The TV plays really nicely – there's a slight discernible bass, good tonal balance, and it's definitely more than just for "casual news watching." You can easily play music on it and just sit back and enjoy the sound – of course, in an entertainment sense, not an audiophile one 😉. A big plus is also the full support for the most important audio codecs, which worked flawlessly. The only exception is Dolby Atmos in TrueHD format, which didn’t fully work when connected to the home theatre, so if someone uses that format – it's worth keeping in mind - perhaps it's a software glitch.
HISENSE U7Q - Details about the matrix
Software version during testing: V0000.09.01T.P0523
Panel uniformity:
Backlight Type: Mini-LED PFS LED
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Journalist, reviewer, and columnist for the "ChooseTV" portal
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