Katarzyna Petru
In Sony's 2025 lineup, a new budget model has emerged – the Bravia 3. This television is now hitting the first stores, becoming the successor to the X75WL model. It's a classic LCD offering with Google TV, aimed at less demanding users – but does the price match the capabilities?
How much does the Sony Bravia 3 cost?
As is often the case with new releases, the starting price of the Sony Bravia 3 is not among the most attractive. Though it is the cheapest model in the manufacturer's 2025 lineup, in practice it's hard to talk about a deal, especially when competitors offer products with significantly better capabilities at a similar price.
So how much does the Bravia 3 cost?
Screen size | Price (AUD) | ≈ Price (EUR) |
|---|---|---|
85 inches | AUD 8299 | 1999 € |
75 inches | AUD 5999 | 1449 € |
65 inches | AUD 4599 | 1049 € |
55 inches | AUD 3699 | 849 € |
50 inches | AUD 3299 | 749 € |
43 inches | AUD 2999 | 649 € |
What do we know about Bravia 3?
Although the model Bravia 3 has not yet made it to our editorial tests, we can already share our initial observations. First and foremost: the design has significantly improved. The television finally looks modern – the bezels are narrower and fit much better with the aesthetics of 2025. Compared to the X75WL, which looked like equipment from a decade ago with thick plastic frames, this is truly a step in the right direction. The model will be available in a wide range of sizes: from 43 up to 85 inches. This means that Bravia 3 can fit both a small room and a larger living area.
Successor to X75WL, but with a similar problem?
Sony Bravia 3 is the direct successor to the model X75WL, which hasn’t had an easy time over the last two years. Despite the Google TV system and a fast platform, it was hard to consider it a good deal. The price did not match the offered specifications, and the competition provided significantly more for the same budget.
And unfortunately, it looks like history may repeat itself. Bravia 3 is still an LCD TV with a 60 Hz panel, without local dimming. And given the current prices… it’s hard to talk about affordability. In a similar budget, you can already find:
televisions Mini LED with 120 Hz,
and even OLEDs on sale from LG, Samsung, or Philips, and even Panasonic.
Who is Bravia 3 for?
Does this mean that Bravia 3 is a bad choice? Not necessarily. This model will certainly find its audience – primarily among:
fans of the Sony brand,
people who appreciate Google TV at its best,
users who are still hesitant about products from "Chinese" brands such as TCL or Hisense.
For many customers, the Sony logo and a simple interface may be enough reason to make a purchase. But for the moment, we would hold off on buying. Why? Because Bravia 3 is just debuting and – as is usually the case – the initial prices are inflated. If you don't need to buy immediately, it's worth waiting a bit longer. We also encourage you to check out our buying guides!
